Rolly Chowdhury

Experience

• 

  FedEx

  Apr 2008 - Jun 2008

  Intern ✈️📦
• 

  Perfect Relations

  Dec 2009 - Dec 2011

  Digital & Social Media Executive, Perfect Relations 👍🔄

  ● Planned social media calendar, created content, managed social media accounts ● Handled online crisis through effective Online Reputation Management (ORM) practices for a healthcare brand, reduced negative sentiment from 65.60% to 36.67%● Created social media pitches that aligned with the overall PR strategy ● Submitted press releases online to enhance the PR team's coverage ● Planned and executed blogger engagement events ● Designed and executed engaging social media contests● Generated monthly, quarterly, and annual social media performance reports for clients Show less

• 

  DateDosti

  Feb 2012 - Sept 2013

  Freelance Blogger ✍️📝

  ● Wrote targeted youth-centric blogs on dating, relationships, and modern romance

• 

  Brentwoods Education

  Nov 2013 - Apr 2014

  Social Media Manager, Brentwoods Education Pvt. Ltd #️⃣🚀

  ● Conducted competitive research to develop and implement an aggressive social media strategy aimed at enhancing brand awareness● Lead generation through Facebook advertising● Utilized A/B testing tools to optimize landing page conversion rates● Applied retargeting strategies to engage visitors at various stages of the sales funnel, encouraging them to take action on the site● Collaborated with the content and creative teams to recommend adjustments that aligned with online marketing objectives Show less

• 

  Self-employed

  May 2014 - Jan 2015

  Guitar Instructor 🎸🎵

  ● Taught acoustic guitar to children of UK and Poland Embassy officials and tutored guitar enthusiasts online

• 

  NineN Digital

  Feb 2015 - Jun 2016

  Social Media & Acquisition Lead, NineN Digital 📊🔥

  ● Played a key role in client acquisition by identifying and engaging prospects through strategic outreach, tailored pitches● Spearheaded social media strategy and execution across key platforms for clients● Monitored online brand sentiment and provided actionable recommendations● Served as the primary contact point and maintained strong client relationships

• 

  DusBus

  Jul 2016 - Sept 2020

  Digital Marketing Specialist, DusBus 💻🎯

  ● Led YouTube team, implemented process improvements that boosted video production, drove 124 million organic views● Executed influencer marketing campaigns in alignment with the brand’s content strategy, achieving a ROAS of 2.09● Oversaw affiliate marketing strategy, optimized campaigns to boost conversion rates, driving a 12% revenue increase● Planned and optimized multilingual site content with a focus on on-page SEO, driving 100% YoY traffic growth● Designed and executed comprehensive social media marketing and advertising strategies, increasing daily engaged users by 217%Notable collaborations include:● Led end-to-end execution of sponsored content initiatives in collaboration with brands and personalities such as Limeroad, Roop Mantra, Mr. Bejan Daruwalla ● Successful influencer outreach collaborations with Dr. Parmeshwar Arora (Guinness World Records holder), Celebrity Chef Meghna Kamdar (Food Instagrammer of the Year 2019), Mr O.P Rathore (The Voice of the Commonwealth Games Delhi 2010 and a renowned astrologer) Show less

• 

  Currynaari

  Dec 2020 - Dec 2024

  Online Marketing Specialist, Currynaari 📈💬

  ● Improved social media reach by 7,860% by implementing a data-driven content strategy, optimizing posting schedules, and leveraging high-performing content themes● Drove referral traffic with 2,425,215 link clicks across 4,382 posts, achieving a reach of 139M+● Generated 6.9M total engagements, boosting content interaction by 400% through strategic content mix, fostering a strong and active community● Scaled video content production by 710% resulting in 11.5M+ organic video views and 69.4M video impressions in 2024● Achieved 3.44% CTR and 1.3M+ reactions from image posts● Optimized brand awareness ad campaigns across Facebook (84.6%), Instagram (10.3%), and other channels while maintaining a low CPC of ₹0.33● Achieved top-3 SERP rankings for 4.40% of keywords (44 keywords), by focusing on user search intent ● Worked with multiple programmatic ad networks to test and analyze various ad positions and formats (display, video, native), leading to a 30% increase in ad revenue through data-driven optimizations● Managed and optimised the WordPress site by implementing best practices to enhance Core Web Vitals, improve navigation, and ensure a seamless user experience Show less