Jo Burton

Experience

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  Scholastic Childrens Books

  Jan 1996 - Mar 2000

  Marketing Executive
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  NTL (now Virgin Media)

  Mar 2000 - Aug 2001

  Marketing Manager
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  BIOQUELL, plc

  Dec 2001 - Jul 2003

  Marketing Manager
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  Bravissimo

  Aug 2003 - Mar 2007

  Creative Marketing Manager
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  Homebase

  Apr 2007 - Dec 2010

  • Loyalty Marketing Exec

    Nov 2009 - Dec 2010

  • Marketing Manager (Furniture & Home)

    Jun 2008 - Oct 2009

  • Design Manager

    Apr 2007 - Jun 2008
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  Visual Thinking

  Jan 2011 - Aug 2013

  Freelance Marketing Consultant
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  Project B Marketing

  Jan 2011 - now

  Founder

  Words are powerful, especially when it comes to sales, marketing and brand building. You really want your message to resonate with your target audience in some way, building a connection that convinces them to take an action. All of this can be achieved with the right words and I can help you write them.After more than 2 decades in marketing, I’m passionate about words and the difference they can make. Project B is all about helping small businesses communicate more effectively with their audience – whether that’s online, on paper or in person! My writing services include:Digital/Online >> websites, emails, social media, video scriptsOffline >> ads, brochures, flyers, direct mail, packagingRich content >> editorial, advertorial, newsletters, blogsBusiness docs >> presentations, elevator pitch, sales lettersPersonal >> Linked In profile, CV, biography, speech writingI can also help you with:Content Strategy >> Idea generation, content pillars, content planningCreative Projects >> agency management, project co-ordination, Canva graphicsIt’s time to shake off the jargon, lose the waffle and get your customers really interested in what you have to say.Find out more at www.projectbmarketing.co.uk Show less

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  TWO Visual Ltd

  Jun 2014 - Jun 2019

  Freelance Marketing Manager

  Providing weekly in-house marketing support to the consultancy.Content creation for website, emails, training materials.Working with external agencies on branded materials.Project management of international store VM programme.All communications & coordination with field VM team.Sourcing new European VM recruits to join the team.Client database management and development.Research for training materials & industry/competitor updates.Organising client events.

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  VMC (UK) Ltd

  Apr 2016 - now

  Freelance Marketing Consultant

  Providing weekly in-house marketing support to the business.Creating content for website, social media, emails, news stories, exhibitions and adverts.Writing regular editorial features for relevant industry magazines.Copywriting for business presentations, sales documentation and tenders.Researching and writing case studies.Supporting on special projects - website refresh, video animation, branded promotional items

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  Lightbulb Credit Ltd

  Sept 2019 - Nov 2022

  Freelance Head of Marketing

  Providing weekly in-house marketing support to the business.- Planning marketing strategy and activity.- Creating content for website, social media, email campaigns, adverts and more.- Writing regular editorial features for relevant industry magazines.- Copywriting for business presentations, sales & marketing collateral, case studies and whitepapers.- Supporting on special projects: website refresh, exhibitions, partner activity.