Celina Muscat

Experience

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  Bed Bath N' Table

  Jan 2018 - May 2021

  Sales Assistant

  As a Sales Assistant at Bed Bath N' Table, I developed strong sales and customer service skills. My role require a deep understanding of product features and benefits to offer personalised recommendations to customers. I successfully achieved individual sales targets, including earning a certificate for a sale exceeding $1,000, and actively contributed to driving loyalty program sign-ups. My role also involved managing store displays, training Christmas casual employees, and maintaining a welcoming shopping environment. Show less

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  R U OK?

  Aug 2019 - Sept 2019

  PR and Media Intern

  In my role as a Public Relations Intern at R U OK?, I supported the strategic and operational PR and media requirements for the "Trust the Signs" campaign. My main responsibilities included maintaining and developing relationships with R U OK? ambassadors, liaising with spokespeople to ensure they were well-briefed on key messages and their roles, and managing and updating media/PR toolkits and databases. This six-week internship provided me with valuable experience in public relations and media management. Show less

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  That Marketing Girl

  Jan 2020 - May 2020

  Social Media Marketing Intern

  During my internship at That Marketing Girl, I gained hands-on experience in various aspects of social media management and marketing. My main duties included assisting in managing social media calendars for a diverse range of clients, including online retailers, handyman services, and hospitality businesses. I designed graphics on Canva and wrote engaging copy for captions, and used scheduling tools like Later to post content on Facebook and Instagram. Additionally, I collated and analysed data to assess campaign performance and handled community management tasks to foster positive interactions and build online communities. Show less

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  Bohemia Group

  Jan 2021 - Jul 2024

  Led media planning across a range of clients, including Freedom Furniture, Schneider Electric, Bandai Namco, and Fever-Tree. Key responsibilities included:(1) Team Management: Managed two direct reports, providing guidance and fostering professional development. Oversaw their work day-to-day, ensuring efficient and accurate campaign delivery.(2) Media Planning: Proficient in media planning tools such as eRAM, eTAM, TVMap, and Nielsen, using them to generate insights, guide channel selection, and optimise budget allocation. Worked closely with performance and strategy teams during the annual briefing process to align on insights and media strategies, ensuring cohesive execution. Also played a lead role in planning and negotiating my client’s reccruing TV sponsorship and annual print partnership. (3) Client Service: Served as the day-to-day client lead, ensuring timely responses to client requests. Led weekly WIPs and presented key sections of post-campaign reports and media recommendation decks to the marketing team. Achievements:(1) Contributed to three pitch decks, two of which successfully converted into new clients.(2) Both of my Media Coordinators were promoted to Media Executives.(3) Planned a multi-channel campaign (TV, radio, and OOH) that drove category sales to double year-on-year, and later contributing to the client’s award success at the Real Media Awards. Show less Played a pivotal role in managing media campaigns, with a strong focus on media buying. Key responsibilities included:(1) Team Management: Trained and mentored a Media Coordinator in the campaign implementation process, overseeing their progress to ensure high-quality output. (2) Media Buying: Took a lead role in media buying, including briefing, evaluating, and negotiating with media publishers to secure the most effective and cost-efficient placements.(3) Client Communications: Took on a more active role in client communications, contributing to WIP meetings and post-campaign reviews (PCRs). Show less Responsible for the implementation, post-campaign reporting, and finance processes for clients including Freedom Furniture and Schneider Electric. Key responsibilities included:(1) Implementation: Managed the execution of approved media plans across traditional (TV, radio, OOH, print) and digital (BVOD, YouTube, display) channels. This included liaising with clients and creative agencies to ensure timely delivery of materials, confirming specs, and overseeing creative dispatch.(2) Reporting: Compiled and analysed campaign performance and category competitive data, providing insights and recommendations for future planning. (3) Finance: Managed media finance processes, including verifying and loading booking confirmations, monitoring radio and TV holdings, and reconciling budgets through end-of-month invoicing checks to ensure accuracy and accountability.Achievements:Completed the MFA Digital Foundations Certificate 1 & 2 and the MFA TV Foundations Certificate to deepen knowledge. Recognised on the MFA Top Scorers List twice for outstanding performance. Show less

  • Media Manager

    Feb 2023 - Jul 2024

  • Media Executive

    Nov 2021 - Jan 2023

  • Media Coordinator

    Jan 2021 - Oct 2021
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  Benedictus Media

  Jul 2024 - now

  Connections Manager