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Jen G.

Jen G.

Media Planner

Followers of Jen G.917 followers
location of Jen G.Toronto, Ontario, Canada

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  • Timeline

  • About me

    Media Manager | Media Strategy, Marketing Communications

  • Education

    • Algonquin College of Applied Arts and Technology

      2021 - 2022
      Business – Management and Entrepreneurship Business Management 3.85 / 4.00

      GRADUATED WITH HONOURS

    • De La Salle University - Dasmariñas

      2004 - 2008
      Bachelor’s Degree Mass Communication/Media Studies

  • Experience

    • FocusMedia Audiovisuals Inc.

      Feb 2010 - Feb 2016
      Media Planner

      • Conducted data analysis to identify trends and optimization opportunities.• Formulated comprehensive media plans, including budget allocation and results analysis.• Tracked campaign performance against KPIs and generated insightful reports.

    • Neo Ad Haven

      Mar 2016 - Nov 2016
      Account Manager

      • Handled clients such as Samsung and Abbott Laboratories.• Proactively built and nurtured client relationships to drive sales and exceed revenue quotas.•Monitored campaign performance and conducted data analysis to maximize ROI.•Implemented targeted revenue opportunities through cold calling, building a robust salespipeline.

    • Dentsu

      Feb 2017 - Apr 2019

      • Handled clients such as Netflix, Walt Disney, Johnnie Walker, Heineken, and Tiger Beer.• Executed strategic plans for advertising revenue growth.•Negotiated media contracts and managed advertising budgets.•Evaluated industry trends and provided clients with monthly analytics reports.•Planned, purchased, and monitored media campaigns for optimal performance.•Fostered strong relationships with partners and media outlets.•Produced analytics reports for internal stakeholders, offering insights into campaignperformance. Show less

      • Business Manager

        Jul 2018 - Apr 2019

      • Media Manager

        Feb 2017 - Jun 2018

    • Kaddish Advertising Inc.

      Jul 2019 - Sept 2020
      Business Unit Head

      •Developed and executed business unit strategies and advertising campaigns.•Analyzed campaign performance data and provided valuable insights to senior management.

    • AIXYMBIOSIS

      Oct 2020 - Dec 2023
      Application Manager / Business Analyst

      • Evaluated, analyzed, and communicated system requirements; maintained processes; anddelivered monthly status reports to relevant parties.• Authored and updated internal and external documentation, formally initiating and deliveringrequirements.• Conducted daily system analytics to maximize effectiveness, troubleshoot spending issues,and produced post-campaign summary reports.• Evaluated existing business processes to formulate new programs and initiatives.•Coordinated with other team members in the organization to create or improve workflows. Show less

    • Initiative

      Feb 2024 - Jun 2024
      Media Manager

      Client: LEGO

    • Advance powered by Loblaw

      Jul 2024 - now
      Account Manager

  • Licenses & Certifications