ASHOK GURU

ASHOK GURU

Sales Executive

Followers of ASHOK GURU2000 followers
location of ASHOK GURURiyadh, Saudi Arabia

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  • Timeline

  • About me

    National Channel Manager |FMCG |GT & HTS |Food & Non Food 18+yrs| Multi Brands |Middle East & Sri Lanka |Unilever |Turnaround | Transformation| RTM| Traditional Trade | MBA-UK

  • Education

    • University of Bedfordshire

      2023 - 2024
      Master of Business Administration - MBA Business Administration and Management, General
    • British Informatics of Computer Technology

      2003 - 2004
      Diploma in hardware engineering Computer Hardware Engineering
  • Experience

    • Unilever

      Jan 2005 - Jan 2008
      Sales Executive
    • Aujan Industries

      Mar 2008 - Nov 2010
      Sales Supervisor
    • Binzagr Company

      Jan 2012 - now

      •Focusing and drive sales and distribution targets across Traditional Trade- Retail Van Sales, Retail Van Operator, RVO Salesmen and HTS Channal Salesman. •Ensure agreed head count is maintained and recruit suitable candidates as and when required for the business. •Drive On Shelf Availability in all channels to underpin world class standards in-market execution. •Focus and drive set distribution & merchandising objectives in assigned channel•Ensure 100% customer sales and distribution coverage•Ensure the free flow of daily business •• Maintain a well-trained and motivated sales team•Maintain and drive robust sales processes•Ensure Customer / Binzagr Co. Contract Compliance•Identify and highlight areas of Sales and Distribution opportunities to maxims sales potential.•Manage the Sales team and control the financial collections and budgets.•Deliver the monthly sales and distribution targets through his team for the channel.•Ensure Retail Van Salesmen achieve field capability scores (FCS)•Conduct Monthly / quarterly sales and distribution meetings, analysis identifying areas of opportunity / focus and circulate action points with Senior Management.•Liaise with category operations team to ensure all support plan in place•Identify training needs and develop appropriate coaching scenarios.•Drive zero tolerance policy on misuse of company assets and funds.•Maintain a schedule of market visits with the sales teams & ensure all sales and distribution objectives are met as per the guidelines set by Principal / Binzagr company. •Maintain open lines of communications with our Principals •Conduct, prepare business reviews with key customers monthly / quarterly basis•Circulate the results of the business reviews to Senior Management•Drive innovation listing and distribution•Ensure all customer claims are processed and handed over to Customer finance team on time, in order to ensure timely payments to customers. Show less •Focus and drive sales and distribution targets across Semi Wholesale, Retail Van Sales (RVS), Pharmacy Van Salesman (PVS), Retail Van Operator (RVO), Salesmen Class A and Small Group Pharmacy.•Ensure agreed head count is maintained and recruit suitable candidates as and when required for the business through TA & HR•Drive On Shelf Availability in all channels to underpin world class standards in-market execution.•Ensure 100% customer sales and distribution coverage.•Ensure the free flow of daily business. •Maintain a well-trained and motivated sales team.•Maintain and drive robust sales processes.•Ensure Customer / Binzagr Co. Contract Compliance•Identify and highlight areas of Sales and Distribution opportunities to maxims sales potential.•Manage the Sales team and control the financial collections and budgets.•Deliver the monthly sales and distribution targets through his team for the channel. •Ensure Retail Van Salesmen achieve field capability scores (FCS)•Increase wholesale productivity by increasing the number of customer and sales.•Conduct Monthly / quarterly sales and distribution meetings, analysis identifying areas of opportunity / focus and circulate action points with Senior Management.•Liaise with category operations team to ensure all support plan in place. •Identify training needs and develop appropriate coaching scenarios.•Drive zero tolerance policy on misuse of company assets and funds.•Maintain a schedule of Multi-channel weekly market visits with the sales teams •Maintain open lines of communications with our Principal•Conduct, prepare business reviews with key customers monthly / quarterly basis • Circulate the results of the business reviews to Senior Management•Drive innovation listing and distribution. Show less

      • National Channel Manager

        Nov 2020 - now
      • Senior Channel Manager - Unilever Division

        Jan 2015 - Oct 2020
      • Sales Supervisor

        Jan 2012 - Dec 2014
  • Licenses & Certifications