Dawn Mellender

Experience

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  MF Global

  Jan 2008 - Nov 2011

  Graphic Designer

  I was one of two designers that provided brand support for MF Global, a leading cash and derivatives broker-dealer, delivering access to products, solutions, and insights across the world’s financial markets.My responsibilities included, but were not limited to:+ Designed collateral including, brochures, handouts and special event materials+ Been involved in a global brand refresh as well as re-branding a company + Design and code HTML email blasts, flash banners and front-end web design + Supported our company intranet site daily via SharePoint+ Provided internal and external event branding + Managed vendors on outsourced projects from beginning to completion+ Key player in executing a global advertising campaign + Maintaining day-to-day brand consistency Show less

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  AND agency LLC

  Dec 2011 - Oct 2012

  Senior Graphic Designer

  A marketing strategy, brand leadership and creative firm, serving world-class and top-ranked companies across industries. AND's mission is to inspire change and improvement focusing on delivering meaningful results.AND Agency offers their clients the depth, reach and bench strength required to implement large-scale, complex enterprise-wide projects.During my time at AND agency I did the following:+ Designed exciting creative for a variety of clients including AND’s top client, AT&T + Designed brochures, environmental design, logos and front-end web design + A key player in AND agency's rebranding + Managed and designed attractive social media creative for Twitter and Facebook + An active participant in AND's weekly blog postings + Executed the “Big idea” from start to finish Show less

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  Health Brand Group

  Oct 2012 - Jun 2015

  Senior Creative Strategist / Designer

  Health Brand Group (HBG) cultivates the brands that endeavor to change the health of the world. Driven by a passion for strategy, an obsession with innovation and a view of healthcare that only an insider can have, we create and reinvent brands that unite cultures, inspire loyalty and contribute to the greater good of the world. We help health brands mean something.At Health Brand Group I have:+ Served as the creative lead for all of Health Brand Group's clients+ Developed a creative strategy for Aramark Healthcare Technologies latest advertising campaign along with design and implementation+ Established the creative strategy and brand including environmental graphics, collateral and web design for Kiva Recovery, an innovative treatment model for alcoholism and other dependencies+ Designed and implemented a brand refresh for Health Brand Group+ Assisted in the development of presentations and sales materials for new business opportunities + Guided and mentored several freelance and junior level designers+ Conducted design candidate interviews+ Lead company culture initiatives Show less

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  Rise Interactive

  Jun 2015 - Nov 2017

  Senior Manager & Creative Lead, Marketing Communications

  Rise Interactive is a digital marketing agency, specializing in media, analytics, and customer experience. The agency is a strategic partner, helping marketing leaders make smarter investment decisions, grounded in data insights. Rise manages enterprise-level analytics and campaigns across all channels of digital marketing. An award-winning agency, Rise is a recognized leader in the marketing space and has received industry recognition for explosive growth, excellence in digital marketing, and company culture.Some of my responsibilities include:+ Brand leader with responsibility for adapting and maintaining brand identity standards in partnership with senior leaders. + Acts as a key leader and voice in interpreting brand into graphic treatments and dimensional designs that deliver desired brand impact+ Manages a team of designers that provide brand support across print and digital applications+ Helps train staff throughout Rise on brand and brand positioning and identity+ Create sales collateral, environmental graphics, newsletters, presentation materials, social graphics, etc.+ Design creative assets for both internal and external events+ Support thought leadership initiatives, such as our Rise hosted event "Integrated Marketing Leadership Series"+ Video editing for new business opportunities+ Develop email templates to showcase client's campaign progress and status updates+ Plan, direct, and execute all photography on our company website Show less

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  Eli Lilly and Company

  Nov 2017 - now

  Responsible for overseeing the strategic development and creation of campaign tactics, identifying opportunities for creative process improvements, and providing direction and coaching to designers, writers, and production staff.

  • Associate Director, Creative Services Supervisor

    Apr 2023 - now

  • Associate Director, Senior Creative Lead, Alzheimer's Diagnostics

    Dec 2019 - Apr 2023

  • Creative Lead, Biomedicines

    Nov 2017 - Dec 2019