Ralph Rickey, MBA, MPA

Experience

• 

  Volkswagen Group of America

  Jan 2010 - Jan 2012

  IT Integration Specialist (CF-IP)

  Directly responsible for alignment of logistics and IT solutions for the In-House Logistics processes for the Chattanooga plant, as well as support of In-Bound processes. Serve as the IT Project Manager for the implementation of SAP, internal Steering (LPC - Padre), Truck and Yard control, and COBRA (parts sequencing) projects. Created a new 3PL warehouse in SAP and defined operational process.

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  Volkswagen of America, Inc

  Jan 2012 - Jan 2018

  Fixed Operations Manager

  Directly responsible for overseeing 13 dealerships’ After Sales business. Accountable for the customer experience.Responsible for customer resolution and goodwill, including vehicle trade or buyback decisions.• Sold over $3.4MM in accessory sales and $18.1MM in part sales. • Realized service growth at more than 10%. • Consulted in marketing and merchandising strategies to increase market share by 12%. Responsible for customer resolution and goodwill, including vehicle trade or buyback decisions. Show less

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  Volkswagen of Waco

  Jan 2018 - Jan 2021

  Managing Partner

  General Manager – Directly responsible for the startup of the dealership and growing sales and service, through a team of 40 associates. Led dealership to profitability in first year and tripled net profit in 2nd year. Achieved top CSI in the district of 13 dealers first 2 years. Achieved top OEM bonus levels in new car sales, certified preowned sales, parts and service every quarter. Facilitated creative for monthly commercials in Spanish and English. Managed marketing budget, including traditional TV, OTT, and digital campaigns. Performed as on-screen talent for the commercials in Spanish and in English. Managed financial statements, budgeting, and forecasting. Show less

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  Volkswagen of America, Inc

  May 2021 - now

  Directly responsible to work with the 10 underperforming dealers on the Dealer Improvement Plan (DIP), with a major focus on improving sales, market share, profitability, and the Dealer Sales Index score. Provide support during new dealer launches to ensure a smooth transition into the Central Region dealer network. Responsible for Remarketing of Volkswagen Certified Preowned units covering 9 states and 80 dealers. Consistently exceeded objective and ranked #2 ROM nationally.

  • Manager, Business Improvement

    Jan 2022 - now

  • Remarketing Operations Manager

    May 2021 - Sept 2022