Emily Short, MS Marketing

Experience

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  Friends of Happy Heart Farm

  Jan 2014 - Jan 2014

  Volunteer Coordinator

  • Liaison between volunteers and business executives for local nonprofit organizations looking to expand.• Recruited and maintained contact with volunteers for nonprofit fundraiser events.• Promoted business through various social media outlets and email updates.

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  American Cancer Society

  Jan 2014 - Jan 2014

  Event Planning Intern

  • Head intern for Making Strides Against Breast Cancer walk• Updated social media pages, maintained event website, and created email campaigns• Created, edited, and produced designs of promotional materials• Contacted potential volunteers and requested for charitable giving or grants from companies• Point person for execution of Corporate Kick-Off Breakfast honoring sponsors and survivors

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  Daily Inspirations

  Dec 2015 - May 2017

  Co-Owner

  • Head of operations side of online boutique business via a Facebook group• Lead buyer of merchandise and liaison with wholesale brands to provide customers on-trend options• Proposed and collaborated branding of company logo and marketing products.

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  J.Crew

  Jul 2016 - May 2017

  • Highest performing College Ambassador in nation• Crafted events for groups of college students for various campus celebrations and holidays• Advertised and recruited for events through customized promotional materials and social media • Helped create outstanding customer experience while promoting brand• Catered to customer needs and provided styling options geared toward customer’s preferences• Merchandised and arranged products for optimal shopping and visual experience

  • College Ambassador

    Aug 2016 - May 2017

  • Sales Associate

    Jul 2016 - May 2017
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  Giorgio Armani

  May 2017 - Aug 2017

  Wholesale Intern

  • Advised and assisted during buying appointments for EA7, EA Bodywear, and Armani Junior for major UK clients• Advised in selection of merchandise across product categories to be sold UK Armani stores for Spring/ Summer ’18• Analyzed competitor product offerings and forecasting upcoming trends to relay to product development team• Developed suggestions for future seasons to product development using trend forecasting and current assortment

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  Tula Boutique

  Jan 2018 - May 2018

  Fashion Stylist

  • Fashion creative styling for client looks used in store appointments and personal style box service in new position• Update and streamline inventory and POS systems for e-commerce website to improve retail experience• Recommend and communicate merchandise needs based on trend forecasting and customer preferences • Prioritize and organize scheduling of prepping for client style boxes and appointments on weekly basis

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  Anthropologie

  Aug 2018 - Jan 2021

  - Built associate training and on-boarding product education for over 70 employees.- Trained and led a team focused on styling and driving revenue at the world's largest - Anthropologie store, increasing sales over 20%, one year after the store's opening.- Recognized trends and customer preferences to assess and anticipate customer needs. - Created client recommendations, prioritizing quality and frictionless shopping experience.

  • Styling Specialist

    Aug 2019 - Jan 2021

  • Department Supervisor

    Dec 2018 - Aug 2019

  • Manager In Training

    Aug 2018 - Dec 2018
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  Arlington Strategy

  Jan 2019 - Feb 2021

  Marketing Assistant

  - Enhanced brand positioning through trend analysis, optimizing paid ads, analytics, and SEO.- Achieved a 1081% increase in organic engagement as a social strategist for a brand awareness public interest campaign.- Managed and implemented creative strategy and writing for internal content based on SEO recommendations and brand strategy.- Utilized social listening and data-based decision-making for paid social implementation strategy.

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  Virid

  Sept 2020 - Apr 2022

  Inbound Marketing Specialist

  - Enabled a 190% increase in web traffic within the first month of implementing a targeted marketing roadmap. - Cultivated strategic partnerships within the e-commerce sector, driving collaborative co-marketing efforts.- Conducted rigorous analysis of performance marketing efforts, identifying trends, and implementing data-driven optimizations, leading to an 18% increase in leads quarter-over-quarter.- Spearheaded the optimization of content management, conversion processes, SEO, and email marketing, resulting in a 475% growth in organic MQLs. Show less

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  SmartBug Media

  Apr 2022 - Sept 2024

  - Craft and implement data-driven marketing strategy tailored to client needs and goals. - Orchestrate the development of compelling buyer personas, content strategies, and lead nurturing campaigns. - Oversee project management of client and internal tasks across teams and managed competing deadlines to ensure timelines are met. - Fixed critical issues for integrations in a timely manner by using root-cause analysis. - Utilize custom reporting to improve SEO, lead generation, and revenue-focused campaigns.Key Accomplishments:- Increased MQL to SQL conversions by 305% quarter over quarter for large-scale client with inbound efforts. - Upsold client retainer based on marketing strategy success for 93% increase in monthly recurring revenue. Show less

  • Marketing Strategist

    Apr 2024 - Sept 2024

  • Senior Marketing Specialist

    Apr 2022 - Apr 2024
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  PAN

  Sept 2024 - now

  Sr Specialist, Marketing Ops