Chris Smith

Experience

• 

  Dot Label, Inc.

  Jan 1999 - Jan 2005

  Production/Graphic Artist

  Production layout, Flexographic Platemaking, Color Corrections, Press Checks, Design of all In-House marketing material

• 

  The Leslie Company

  Mar 2005 - Aug 2007

  Production/Graphic Designer

  Production Layout, AGFA Appoge X Digital Platemaking, Color Calibration, Press Checks, Design all In-House marketing material

• 

  IModules

  Aug 2007 - Sept 2016

  - Oversee day-to-day operations in the Design Services department. - Coach and provide direction and task assignment to 8-10 direct reports. - Provide scope and work estimates for design services. - Work as part of leadership team to provide product specifications associated with user interface. - Identify new opportunities for design services to deliver value to clients. - Develop and design concepts for email, websites, and other assets as required.

  • Manager of Design Services

    Jan 2013 - Sept 2016

  • Web Designer / Email Developer

    Aug 2007 - Jan 2013
• 

  DEG, a Merkle Company

  Sept 2016 - Jan 2022

  Acted as a code quality 'multiplier' through code reviews with team, group design sessions, and internal documentationMeet bi-weekly with directs to communicate and discuss department-level conventions and practicesRepresented individual team member ideas and recommendations in engineering leadership meetingsAssist with vetting outside partners, vendors, and toolsPropose and lead process improvement efforts within the larger organizationRecommend, plan, and lead formal and informal training opportunitiesImplement processes and tools to increase the consistency of code qualityAct as lead developer on complex projects Show less Build, maintain, and optimize HTML + CSS email templates based on creative designs using best practices and optimizing for various screens, devices and desktop clientsClearly communicate technical concepts to project teams to help deliver high quality design, business, and strategic outcomesBe an active member of the UI Email team and help improve team skills, tools, and processesProvide project level estimates and maintain an awareness of the budget throughout the project lifecycleAssess design direction/business requirements for feasibility and possible implementation and performance issuesTest and troubleshoot technical issues for email campaigns across multiple platforms, browsers and email clientsMaintain design integrity across various screens, devices, and email clientsManage time effectively to meet deadlines and commitments Show less

  • Email UI Team Lead

    Sept 2019 - Jan 2022

  • Sr Email Developer

    Sept 2018 - Sept 2019

  • Email developer

    Sept 2016 - Sept 2018
• 

  Merkle

  Jan 2022 - Mar 2023

  Email UI Team Lead

  Acted as a code quality 'multiplier' through code reviews with team, group design sessions, and internal documentationMeet bi-weekly with directs to communicate and discuss department-level conventions and practicesRepresented individual team member ideas and recommendations in engineering leadership meetingsAssist with vetting outside partners, vendors, and toolsPropose and lead process improvement efforts within the larger organizationRecommend, plan, and lead formal and informal training opportunitiesImplement processes and tools to increase the consistency of code qualityAct as lead developer on complex projects Show less

• 

  GALLO

  Feb 2023 - now

  UX_UI Email Developer

  • Ensures email designs and code base (template) follow industry best practices for optimal deliveryand rendering.• Collaborate with SFMC team on email/template QA process (inclusive of email testing software).• Work with SFMC team on dynamic content and personalization email projects.• Collaborates and communicates with product and CRM teams to ensure the final email design is created to brand and compliance specifications.• Participates in developing email development strategy and execution of mockups.• Maintain a strong understanding of email development and interprets interaction design elements and the implementation of workable UI from design concepts through final production.• Writes test plans and conducts testing to ensure email design usability.• Supports eCommerce web team as needed.• Stays up to date with emerging trends in email design.• Establishes best practices on how designs are documented and communicated.• Responsible for understanding and complying with applicable quality, environmental and safetyregulatory considerations. If accountable for the work of others, responsible for ensuring theirunderstanding and compliance. Show less