Romain Mourad

Experience

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  Mind Design

  Jul 2019 - Aug 2019

  Content marketing internship

  My first step in Marketing in the field of E-learning. I learned about:- Copywriting, Infography & SMO - Webmarketing & Product launch strategy - Neuroscience & Soft skills

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  Assurance & Cie

  Feb 2020 - Jun 2020

  Project manager

  A student project in real-life conditions, my role involved 3 aspects - SEO Consulting, Copywriting and Marketing Strategy - Customer relationship with the founder and CEO of the company- Guiding a team of 9 people with diverse expertise (Webmarketer, web developer and designer)

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  LiveMentor

  Jun 2020 - Sept 2021

  Often, hard work pays off. After a 3-month internship, I joined the team for another year. My missions : - Focus on Lead Acquisition - Launch of new products (E-learning courses, e-book, skills assessment) - Partnership & Affiliation (130 members) Manager - Creation of marketing funnels, lead magnets, copywriting- Webinar animation and campaign action reporting A interdisciplinary position, ideal for perfecting my career choices. On the program:- Diversification of acquisition channels- Data measurement & Tracking- Copywriting- Partnership and affiliation strategy- Lead generation- Wordpress and E-commerce solutions

  • Apprentice Growth marketer

    Sept 2020 - Sept 2021

  • Growth marketer

    Jun 2020 - Aug 2020
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  In Haircare

  Sept 2021 - Aug 2023

  From 1.8k to 21k acquisition via the INH blog in 1 year. Acquisition funnel : 3rd -> 1st - Implementation of a new editorial process with data input- Writers' training to improve writing skills and retention- UX redesign to improve reading experience and on-page time spent- Conversion Blog > Ecommerce, transform readers into customers - Launch new topic category "Life cycle" to talk about Women's life steps- AI implementation as a time-saving tool in writing process to improve competitivity Show less

  • Growth Marketer

    Dec 2021 - Aug 2023

  • SEO manager

    Sept 2021 - Dec 2021
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  Bene Bono

  Nov 2023 - now

  Retention Growth Manager

  My role was to Structure & Scale CRM strategy (Tech used : Braze)- Develop multichannel strategy: SMS, email, in-app, Push notification- Create Data tools to analyze and create reportings via Amplitude and Metabase- CRM strategy manager in Spain 🇪🇸

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  L'Ardoise - Club d'indépendants

  Jun 2024 - now

  Co-founder 🖤

  Because each project is worthwhile.Because entrepreneurship is for everyone.Because Yes, you can build the life you want.We created l'Ardoise to help time-poor people express their full potential. Every Sunday afternoon, we organize a 4-hour session to help you set and achieve your goals.🏆 More than 15 projects supported 🏆Including Business, Creative projects and Career changes