Katie Hohl

Experience

• 

  Wright State University

  Jun 2008 - Aug 2009

  • Created and executed all direct marketing activities for the department• Planned and Coordinated annual Campus Recreation Golf Scramble – largest event of each academic year• Assisted in the coordination of special programs and gathered volunteers for various University events• Created database of over 200 vendors with whom I established great relationships – used for donors, sponsorships, and outsourced work• Maintained department website by making updates when need and adding new content.• Elected Secretary of the Continuous Quality Improvement Team, and Chair of the Community Service Committee during this time Show less

  • Marketing Assistant - Student Union & Event Services and Campus Recreation

    Apr 2007 - Aug 2009

  • Teaching Assistant - Department of Communications

    Jun 2008 - Jun 2009
• 

  LexisNexis

  Aug 2009 - Apr 2014

  • Internal Team Promotion as a result of a re-organization of the marketing department• Managed day-to-day operations of the Campaign Management Legal team (2 full-time employees and offshore resources), including but not limited to prioritization of work, volume of work, training and development, and overall performance. • Served as the main point of contact for the CM Legal team and help manage both client and internal expectations.• Worked collaboratively with Segment Marketing to formulate/develop program/campaign strategy for business critical initiatives in an effort to achieve established objectives and maximize results.• Utilized campaign results, testing results and established LexisNexis and industry best practices to define and communicate optimal go-to-market strategies.• Leveraged data identified via profiling/data mining activities, testing initiatives, as well as best practices and campaign results to aid in the development of targeted list criteria for demand generation/business critical initiatives and/or initiatives where targeting support is requested.• Delivered strategic campaign guidance, strategy and development support, best practice identification support and targeted list generation support for the USLP Legal Marketing Teams' Marketing Automation/Trigger Marketing Programs in an effort to maximize marketing program results. Show less • Internal Team Promotion• Strategized the development/creation of go-to-market strategies in order to help maximize the response rate/ROI of marketing initiatives for USLP segments.• Served as a center of excellence in direct and database marketing techniques using research and response information along with data analysis techniques to recommend optimal target audiences, offers, marketing channels and response capture methods to assist in improving marketing activity results.• Supported over 150 lead generation and awareness product & industry specific marketing communications/activities each month. • In 2012, supported marketing campaigns that helped drive over $12 million in POS revenue, with a 61% response to opportunity conversion and a 16% opportunity to win conversion, all while maintaining one of the lowest opt-out rates across USLP marketing units.• Collaborated with brand marketing, market planners, sales and other functional areas to ensure that the marketing efforts apply best practices for continued learning and performance improvement.• Served as the Project Manager for the Marketing E-billboard/Pop-up tool. Responsible for the requirements and schedule as it pertains to enhancements and trainings for both US and Global business units.• Served as the Project Manager for the marketing Contact Management initiative. Responsible for the requirements and schedule as it pertains to the Preference Center enhancements and trainings.• Executed/Supported ad hoc special project requests in terms of building requirements and executing start to finish. Show less • Supported the development and creation of go-to-market strategies• Recommend optimal target audiences using CRM and marketing databases, response information and data analysis techniques• Supported over 150 lead generation and awareness product & industry specific marketing communications/activities each month• In 2011, supported campaigns that increased response to opportunity conversion from 31.4% to approximately 45.5% and opportunity to win conversion from 8.7% to approximately 25%, all while maintaining the second lowest opt-out rate across USLP business units. • Collaborated with internal and external stakeholders across a matrix organization to ensure marketing efforts apply best practices for continued learning and improvement• Reviewed marketing metrics with marketing partners to assess performance and identify areas for improvement to optimize marketing programs.• Ensured marketing campaigns included best practices and provided analysis of marketing campaigns for continued learning - analyses included test and learn findings and campaign performance relative to goals Show less

  • Manager - Marketing Campaign Management

    Nov 2012 - Apr 2014

  • Marketing Manager - Marketing Effectiveness

    Jun 2012 - Nov 2012

  • Assistant Marketing Manager - Marketing Effectiveness

    Aug 2009 - Jun 2012
• 

  EyeMed Vision Care

  Apr 2014 - now

  • Drives strategic thinking and collaborates with cross-functional leaders to develop, execute and monitor business integration programs• Works with executive leadership to define scope, goals, and objectives for strategic programs to enhance the collaboration between retail and insurance segments• Devises program go-to-market processes, plans time-lines, launch scenarios, pricing and promotions• Continuously evaluates opportunities to optimize, differentiate in the market and improve overall programs and performance• Analyzes performance to identify trends and opportunities that drives future strategy• Monitors industry trends and best practices to define competitive offerings• Transitions strategy from concepts to execution, ensuring integration across internal functional areas, vendors• Identifies revenue growth opportunities and executed plans to drive profitability• Leads cross-functional risk identification and resolution when implementing new programs• Drives consistency of process, operational excellence, and rapid execution delivering desired business results / growth and maintaining a high level of corporate satisfaction• Owns vendor relationships and coordinates to ensure successful delivery• Manages forecasts and business outcomes within budget and time parameters Show less • Key responsibilities include leading strategic planning activities and aligning internal stakeholders to ensure design and deployment of key cross functional programs• Focused on support of key initiatives with strategic internal Luxottica partners and future business assets including the EssilorLuxottica Integration work streams• Responsible for identifying revenue growth opportunities and executes plan to increase profitability• Lead, define, monitor cross functional work plans to ensure successful end-to-end deployment• Monitors company, market, competitors, regulatory information to identify opportunities in a complicated environment• Lead analysis to define new network offerings including, but not limited to, research of existing provider offerings and impact of any changes; makes final recommendation for deployment• Leads requirement gathering of detailed business and operational requirements to facilitate implementation• Presents findings and recommendations to senior leadership across EyeMed, Luxottica, and future assets Show less • Internal team promotion• Key aspects of this position included in depth audience understanding (Brokers, Consultants and HR Benefit Administrators), industry benchmarking, analysis and cross-functional project planning & management, financial analysis and budget management• Led multiple marketing projects, ensuring that brand strategies were developed against the needs of the business and the overall brand aligning with EyeMed leadership team• Led the overall go-to-market strategies and executing comprehensive, integrated marketing programs aimed at igniting relationships with key audiences and educating them on why they should partner with EyeMed• EyeMed marketing financial lead for quarterly budget reviews and approval with our global company Luxottica• Drove to consistently improve the performance of marketing programs and identify enhancement opportunities to grow awareness, consideration, recommendation and ultimately sales• Marketing lead for our field sales team ensuring marketing programs aligned with overall sales strategies helping drive new business goals• Worked across the EyeMed Marketing and Communications team, with full-service agencies and cross functionally with sales, account management, strategy and product teams, as well as with other Luxottica brands Show less • Established and executed comprehensive, integrated marketing programs aimed at igniting relationships with employers and brokers• Executed marketing programs that strived to educate employers and brokers about EyeMed and the EyeMed products, increase brand awareness, and motivate employers to consider partnering with EyeMed for their vision benefit program• Responsible for establishing, executing and managing strategic, integrated B2B marketing programs. Assuring marketing programs and strategies expand EyeMed's brand and are implemented within project deadlines and budgets• Drove to consistently improve the performance of marketing programs and identified enhancement opportunities to grow awareness, consideration, recommendation and ultimately sales• Developed campaign metrics. Tracked and reported to management on campaign success, while constantly seeking process improvements to increase efficiency and innovation• Worked across the EyeMed Marketing and Communications team, with full-service agencies and cross functionally with sales, account management, strategy and product teams, as well as with other Luxottica brands Show less

  • Director, Provider Experience and Relationship Management

    Mar 2022 - now

  • Director, Strategic Business Development and Operations

    Nov 2019 - Mar 2022

  • Sr. Manager, Business Development

    Sept 2018 - Nov 2019

  • Sr. Manager, Marketing

    Apr 2017 - Sept 2018

  • Manager, Marketing

    Apr 2014 - Apr 2017