Robyn Erkelens

Experience

• 

  Studeo

  Mar 2003 - Feb 2006

  Art Director

  Worked with varied clients including technology companies, e-commerce start-ups, fitness companies, restaurants, non-profits and more. Work ranged in scope from brand development to weekly maintenance projects, from e-commerce website development to package and POS design, from web banners and emails to direct mail packages.

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  JES Publications

  Feb 2006 - Nov 2006

  Creative Director

  Creative director of Salt Lake Magazine, Utah Style & Design and Utah Bride & Groom. Worked with team of editors, designers and photographers in the development and publication of these magazines. Work included management of staff including designers and stylists, editorial development and management of photo shoots, strict management of schedules and deadlines, photo editing/correction and design and layout.

• 

  SchaeferDesign, Inc.

  Nov 2006 - Jan 2009

  Senior Designer and Project Director

  Logo and Brand development, including printed collateral, large-scale publications, environmental graphics and web site UI. Recent clients include the Sundance Film Festival, AFI DALLAS International Film Festival, L.A. Film Festival, Sonoma Valley Vintners and Growers Alliance and the Utah Arts Festival.

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  Sundance Film Festival

  Nov 2006 - Feb 2008

  Environmental Graphic Manager
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  Re:design

  Jan 2009 - Jul 2009

  Designer/Freelancer

  Logo and Brand development, printed collateral, publications, environmental graphics and web site and software UI.

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  Studeo

  Jul 2009 - Sept 2010

  Art Director
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  McCann Worldgroup

  Jun 2010 - Jul 2012

  Creative Lead
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  MRM // McCann

  Jun 2012 - Apr 2014

  Associate Creative Director

  Key Results• Drove two successful re-branding efforts for Fortune 100 B2B customer• Managed high-performing creative team of 6+ designers and writers• Exceeded customer expectations while delivering projects on-time and on-budgeScope of Role• Provided creative direction to design team to ensure quality of deliverables that align with brand, messaging and business strategy• Successfully manage resources for large-scale branding and marketing projects from video, TV, still photography and business collateral for leading global brands such as Verizon Wireless Business, Verizon Enterprise, Wells Fargo and more• On-time and on-budget delivery that exceed client expectations Show less

• 

  Contravent

  Apr 2014 - Jul 2017

  Key Results• Drove expansion, building team of six employees to 50+ employees over three-year period• Achieved year-over-year revenue growth • Retained and grew client base through relationship management and consistent delivery of services• Successfully led cross-functional teams to deliver on-time and on-budgetScope of Role• Built and lead high-performing creative, UX, strategy teams to create impactful digital and physical solutions which deliver on key business objectives • Ensured marketing strategy and messaging align to audiences and business objectives for leading brands such as CenturyLink, Fidelity, CFA, Salesforce• Develop and manage vendor and partner relationships as well as created processes and workflows Show less

  • VP Creative Services

    Mar 2015 - Jul 2017

  • Creative Director

    Apr 2014 - Mar 2015
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  ForgeDX

  Jul 2017 - Mar 2020

  Chief Experience Officer, Co-founder

  Key Results• Drove $2 million in revenue growth with strategic new customer acquisition and retention for year-over-year growth of over 200%• Delivered ROI of over 5000% in strategic account growth for one Fortune 100 customer• Onboarded 10,000+ sales and product marketing teams across customer base • Built high-performing, collaborative, cross-functional teamScope of Role• Achieve top-line corporate and client revenue growth through development and delivery of pipeline acceleration tools demonstrating end-to-end transformative technology solutions • Support Fortune 100 executive and C suite teams in delivery of strategic simulations for keynote addresses, customer advisory board meetings, executive briefing centers and sales enablement• Lead customers and internal teams through Design Thinking practices to creatively map emerging technologies to transform how stakeholders connect with brands, services and products• Co-invent, develop and launch patent-pending, IdeaCloud platform• Build and lead high-performing, cross-functional teams to create impactful solutions that deliver on key business objectives on time and on budget• Deliver new go-to-market capabilities and improve customer experience through collaboration across product, operations, engineering, sales and marketing teams Show less

• 

  Verizon Business

  Mar 2020 - Dec 2021

  Business Development Partner

  Key Results• Created PS Sales funnel and new opportunities of through strategic relationships both within and beyond IT organizations• Created systems of repeatable success and best practices delivered via regular communications, collateral and training programs for both peers and both internal and external customers • Led sales efforts not only with core wireline and PS delivery teams, but in collaboration with wireless, and Verizon Media Group teams encompassing solutions across business lines and horizontal solutions including 5G, MEC, Edge Solutions and all core competencies. • Instrumental in cross-team collaboration efforts through participation in several initiatives including the Customer Experience Steering Committee, SAP Go-to-Market Team, Strategic Partnership, Sponsorship and Enterprise Marketing departmentsScope of Role• Build trust, provide thought leadership and strategic direction to core sales and customers to drive enhanced engagement• Lead customer conversations, discovery calls and executive-level presentations in order to strategically align Verizon capabilities to customer business challenges• Connect Verizon and strategic partner emerging tech IP with customers’ business challenges, brand and culture in order to build co-innovation opportunities • Align sales motions and customer conversations with Verizon’s strategic technology leadership objectives• Drill deep on big picture business objectives and market conditions in order to align tactical approaches to strategic solutions• Evangelize the transformative power of technology across business units because the theoretical is the precursor to the practical Show less

• 

  Verizon Innovation, Inc.

  Sept 2021 - Aug 2023

  Delivering end-to-end solutions that combine data from physical spaces using sensor fusion, digital spaces, AI and 5G to provide better business outcomes.

  • Principal Solutions Architect - Solution Design and Consulting

    Sept 2021 - Aug 2023

  • Principal Solutions Architect - Solution Design and Consulting

    Sept 2021 - Aug 2023
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  Verizon

  Aug 2023 - now

  Director, Emerging Technology Solutions

  • Consistently exceeded internal stakeholder and customer expectations while generating significant business value through the delivery of innovative technology solutions and informative, value-added customer engagements• Successfully created and managed a team brand within Verizon, driving participation in 380+ Executive Briefings, Workshops, Innovation Leadership Council Meeting and Verizon Board Meeting• Established and strengthened relationships with critical Enterprise accounts, as well as key strategic partners • Led team to identify, qualify and evaluate 942 Enterprise customer opportunities over 2.5 years for technical feasibility, strategic alignment and ability to scale• Created a scalable and searchable database to identify market opportunities and support product and solution development• Established and grew the Customer Insights program, producing over 40 monthly, semi-annual, and special reports using primary customer insights data with quarterly readouts to Verizon Executive Leadership • Led the creation of team structures and processes, while documenting and optimizing workflows and enhancing collaboration, operationalizing best practices• Created sales enablement and training materials focusing on business outcomes and value to stakeholders and customers• Successfully onboarded, trained and mentored a diverse team, transforming them into Subject Matter Experts in technologies such as Computer Vision, LiDAR, Location Technologies, IoT, and RoboticsSuccessfully managed change and created a positive and collaborative team culture while improving employee satisfaction year-over-year Show less