Andrew Steyaert

Experience

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  DIT PR/PA Society

  Sept 2013 - Sept 2014

  Vice-Chairman

  Managed society events and workshops, including industry guest speakers and networking events. Organised a one-day PR, events and communications conference. The society was awarded Best New Society and Best Event (Small) at the DIT Societies Awards 2014.

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  Reputation Inc

  Aug 2014 - Jun 2017

  Public Relations Experience (Senior AE, AE, Junior AE, Intern)

  •Worked on the creation and execution of public relations programs across Healthcare, Telecoms, Government and Retail industries. •Sharpened communication skills by writing press releases and pitching news stories to journalists, securing 100+ news stories in national, trade and local publications to support client business goals.•Proactively sought out opportunities to grow accounts by cross selling and upselling. •Planned and executed events for Reputation Inc and for our clients. Events included conferences, conventions, workshops, industry talks, media photo ops and speaking opportunities.•Developed internal communications alongside client HR leads, to execute internal employee engagement initiatives. One initiative, which designed a national retailer's Vision, Mission and Values, involved work-shopping messaging with warehouse, office and c-suit internal stakeholder groups.•Became company lead for quantitative analysis, working on multiple reputation-based research programmes using SPSS, and training other members of staff on research methods. Show less

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  Initiative Media, Carat, Mediacom

  Jan 2018 - Jan 2022

  Media Planning Experience (Supervisor, Senior Planner, Media Planner)

  •Managed a book of advertisers, planning, pitching and executing results-focused marketing campaigns from brand awareness to lead generation and sales.•Nurtured client relationships, fostered strategic partnerships, and led negotiations with over 45 media partners and representation companies across Canada. •Designed media strategy and managed national campaigns across entertainment, alcohol, auto, healthcare, aviation and environment sectors, totalling $30M+ per annum. •Supervised and mentored team members, driving collaboration and performance.•Proactively identified and pursued opportunities to grow accounts, by earning trust, working closely with vendors, and keeping up to date with media trends.•Collaborated with cross-functional teams to provide effective solutions to clients.•Analysed performance data and site analytics to create media solutions which went above and beyond briefs to deliver growth for customers.•Delivered measurable results and actionable campaign insights.•Managed billings, invoicing and reconciliation. Show less

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  Amazon

  Dec 2023 - now

  •Supported hiring, on-boarding, performance management, conflict management, workload balancing and team culture for nine Campaign & Creative Managers in Canada.•Drove a 40% team job satisfaction increase within first six months of taking on the team lead role. •Won the global Amazon Ads ICA Culture Champion Award for 2023 by enhancing team culture, through morale-boosting and team bonding initiatives. •Developed and implemented performance-driving mechanisms to increase team performance and reduce campaign setup errors. •Automated flow of crucial campaign information, by developing Salesforce dashboards. Show less •Led the creative relationship with brands, agencies, and partners, providing them with inspiration, guidance, and training to leverage Amazon's creative products.•Managed best-in-class creative executions across Consumer Electronics and CPG verticals, and effectively addressed complex customer business problems by aligning creative strategy with client objectives, marketing trends, and advertising insights.•Exceeded 2023 upsell target by +74% vs team average by pitching new-to-advertiser products and driving creative performance improvements. •Exceeded 2023 performance optimization target by +91% vs team average, diving into campaign performance metrics to make data-driven recommendations.•Led first-to-market product launches for Virtual Product Placement, Amazon’s B2B offering (Amazon Business), and Multi-Brand Gaming Events.•Managed the technical execution of complex advertising campaigns with internal design teams, AdOps, Sales, Quality Assurance, and external stakeholders. •Analyzed data to develop process and product improvements and increase cross-team efficiency. Show less •Unified 41 Team Leads across our Global Creative Services organization, driving org-wide improvements, supporting performance and facilitating cross-market knowledge sharing.•Led the global migration of 350+ Campaign & Creative Managers to shift their account alignment tracking to Salesforce, which has automated account-based reporting and enabled global projects that require access to account info. •Supported the global rollout of a ‘Globesmart’ tool, to improve collaboration across cultures.•Created and scaled a unified goal pacing tracker which provides a single source of truth for goal pacing, while delivering a dashboard-usage time saving of 1hr weekly for Managers/Team Leads globally. •Designed a program to scale knowledge across markets, through which ten unique initiatives have been shared across EMEA and NA teams to date. Show less

  • Key Accounts Manager

    Nov 2024 - now

  • Lead, Campaign & Creative Manager II, Amazon Ads

    Jun 2023 - Nov 2024

  • Campaign & Creative Manager II, Amazon Ads

    Feb 2022 - Nov 2024

  • Global Lead of Leads, Campaign & Creative Manager II, Amazon Ads

    Dec 2023 - Oct 2024