ELIJAH KILELE

Experience

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  MUKALALA SECONDARY SCHOOL

  Jan 2012 - Sept 2014

  High School Teacher

  Mathematics and Business Studies teacher

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  Mama Lucy Kibaki Hospital

  Jan 2015 - Jan 2015

  Supply Chain Management Intern

  I earned the following skills: stores management, Stock control and management, order processing, maintaining stock levels, Stock taking, invoicing and Supplier payment processing

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  Blog for Business and Lifestyle

  Sept 2015 - Jan 2021

  Business and Lifestyle Writer
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  Sorela Supplies

  Nov 2016 - Jan 2022

  Purchasing Manager

  As the purchasing manager my work was to oversee: 1. Procurement of different supplies needed in the company2. Sourcing and procuring products on behalf of our clients 3. Negotiating the best terms from our suppliers 4. Keeping an up-to-date supplies management systems5. Processing payments for suppliers 6. Managing procurement budget7. Training and leading supply chain departmentPlus other supplies management roles such as disposal.

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  RankDaddy

  Jan 2017 - Jan 2024

  Senior Content Writer

  • Created engaging, platform-specific copy for websites, blogs, social media, and email campaigns.• Collaborated on integrated marketing campaigns to deliver consistent, impactful messaging.• Wrote SEO-optimized content to enhance rankings and increase organic traffic.• Helped clients refine brand voice and align messaging with business goals.• Edited copy for accuracy, clarity, and consistency, ensuring high-quality standards.• Conducted research to shape relevant, audience-targeted content strategies.• Built strong client relationships, offering tailored content solutions and mentoring junior writers. Tunjukkan kurang

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  Upwork

  Jan 2017 - Jan 2021

  Direct Response Copywriter

  Conducted product research to identify market needs and opportunities.Developed digital marketing strategies to boost sales and subscriptions.Created high-impact direct-response copy for ads, emails, landing pages, and funnels.Specialized in Facebook Ads, Google Ads, and YouTube ad copy.Consulted businesses on crafting effective marketing strategies.Delivered tailored solutions for individuals and companies across multiple platforms.Focused on achieving measurable results through data-driven marketing efforts. Tunjukkan kurang

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  DTL Marketing Pty Ltd

  Nov 2020 - Jan 2023

  Property Investment Direct-Response Copywriter

  • Conducted in-depth market research on products, clients, and customer profiles.• Developed customer avatars to refine targeting and messaging.• Assisted in product development and improvement for better market fit.• Created high-converting copy for ads, emails, landing pages, and funnels.• Edited and optimized copy for clarity, impact, and results.• Built digital marketing strategies to drive leads and sales.• Consulted business owners on effective direct-marketing tactics and persuasive messaging. Tunjukkan kurang

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  Blazer Agency

  Jan 2021 - Sept 2021

  E-commerce Direct-Response Copywriter

  Helped the agency in creating the right direct-response marketing copy templates for their clients mainly in the health niche.

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  Small Bytes

  Jun 2022 - now

  Digital Marketing Strategist

  • Designed and executed end-to-end digital marketing campaigns to boost visibility and engagement.• Created and optimized content across websites, blogs, social media, and email platforms.• Applied SEO and SEM strategies to enhance search rankings and drive traffic.• Analyzed campaign performance using tools like Google Analytics, providing actionable insights.• Managed social media accounts, fostering community engagement and brand loyalty.• Implemented email marketing campaigns to nurture leads and retain customers.• Collaborated closely with clients to align digital strategies with their business goals. Tunjukkan kurang

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  Mastercard Foundation

  Jan 2023 - Jul 2023

  Program Research Consultant

  • Conducted research on cross-border trade, focusing on small-scale farmers and challenges in scaling businesses.• Designed digital strategies to effectively share findings and advocate for impactful policy changes.• Collaborated with stakeholders to promote actionable insights and enhance partnerships.• Developed reports, presentations, and digital content to communicate findings to diverse audiences.• Managed projects from data collection to dissemination, ensuring timely and effective outcomes.• Used data analysis tools to extract meaningful insights for strategic goals.• Created communication strategies to support adoption of sustainable and scalable business practices. Tunjukkan kurang

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  Bells Communication across Cultures

  Jul 2023 - now

  Research & Digital Marketing Strategy Director

  • Developed targeted digital marketing strategies to boost audience engagement and conversions.• Created high-quality, platform-specific content tailored to business goals.• Strengthened client media relations, improving reach and brand visibility.• Provided actionable advice on communication strategies for connecting with the right audience.• Designed and executed data-driven social media campaigns to maximize visibility and sales.• Monitored campaign performance using analytics and optimized through A/B testing.• Trained teams on digital marketing tools and best practices to improve results. Tunjukkan kurang

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  International Women's Federation of Commerce and Industry (IWFCI) Australia

  Jun 2024 - Sept 2024

  Digital Marketing Strategist

  • Designed and implemented a targeted social media strategy to increase registrations and build anticipation.• Created and optimized Google Ads, boosting event visibility and engagement among business leaders.• Wrote impactful copy for ads, emails, and landing pages, highlighting event value and key speakers.• Featured over 35 industry leaders in a strategic content rollout to attract a global audience.• Used engagement tactics like teasers and calls to action, driving audience interaction.• Managed email campaigns to keep attendees informed and motivated to register.• Contributed to attracting a diverse, global participant base. Tunjukkan kurang