Suyanne Sousa

Experience

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  Webmotors

  Dec 2014 - Apr 2017

  -Management of marketing campaigns and promotions;-Management of commercial expansion projects;-Support at events for the commercial team;-Market reports and KPI monitoring;-Controlling the area's budget;-Management of E-commerce pages;-PO for internal management tools -Proposals, planning, and monitoring media campaigns;-Direct contact with agencies and control of invoicing.

  • Business Strategy Analyst

    Dec 2015 - Apr 2017

  • Advertising Intern

    Dec 2014 - Dec 2015
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  Omnibees - Distribuição e Marketing Hoteleiro

  Feb 2018 - Jan 2019

  Customer Success | Content Marketing

  Content Marketing-Responsible for the efficiency of the content produced by the B2B client (SEO, SEM);-Briefing and project management for website and CMS control (Wordpress and Duda);-Identifying new business opportunities;-Internship management.

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  Nubank

  Jan 2019 - Aug 2021

  -Content creation to engage customers and activate the brand on social channels;-Guardian of the brand's tone of voice;-Copywriter for Social Taskforce brainstorming project: identifying and evaluating trend content opportunities for engagement and brand awareness;-Led a project aimed at the efficiency and optimization of the private service on social channels, focusing on insights and monitoring of metrics to present to stakeholders from the various squads involved;-Co-head of the Squad's internal Comms agency, responsible for creating video content, the monthly agenda and presentation, rebranding the visual identity and planning, training and implementing the new internal communications platform, as well as creating the engagement report;- Developed and implemented the peer development project;- Focal point for moderating and curating content in the Nucommunity (community of brand lovers). Show less

  • Social Media Xpert

    Jul 2020 - Aug 2021

  • Social Media

    Sept 2019 - Jun 2020

  • Customer Experience Analyst

    Jan 2019 - Sept 2019
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  Descomplica

  Aug 2021 - Feb 2022

  Senior Branding Analyst

  Branding-Workshops to strategically define the attributes, personality, and voice of the new brand (Mestres da Real)-Copywriter for the new brandbook-Brand guardian at all points of contactContent-Creative strategy, content creation, calendar, and editorial calendar-Social listening for content strategy, metrics, and brand health assessment-Community management and social care strategy-Monitoring influencer strategies-Crisis management across all touchpoints, including influencers-Content creative review across channels (website, inbound, etc.)-Focal point for PR Show less

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  N26

  Feb 2022 - Sept 2023

  Copywriter Specialist | Brazil

  -Creative social strategy that reached nearly 100,000 followers in 1 year-Campaign conceptualization and special projects-Responsible for war room (real-time social), influencer and branded content projects-Script creation (Short video, Lives, Videos, etc.)-Copywriting across all content platforms-Trend content and creative solutions to communication challenges

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  Wellhub

  Oct 2023 - now

  Global Social Media | Brazil Lead

  - Lead Social Content Strategy for Wellhub's social channels in Brazil and responsible for some big numbers like: Instagram followers grow by 111% YOY;LinkedIn followers grow by 480% YOY;Instagram Organic Impressions grow by 35% YOY;LinkedIn Organic Impressions grow by 196% YOY.- Managing Digital Influencer projects and responsible for the Rebranding Influencer Campaign, with more than R$1M budget, with 28 profiles and more than 6M of reach;- I manage Wellhub’s Ambassador Program Globally, which started with 5 profiles and will grow to 25 by 2025, with monthly tracking and a focus on awareness through authentic voices;- Integrated actions between PR and Social Media;- Develop compelling and creative copy for social media platforms;- Deliver Brand Consistency and adapt the content while staying true to the Brand's identity, Regional characteristics, and the Global Editorial Calendar;- Conduct Thorough Research and Analysis: Understand audience preferences, interests, and industry trends;- Monitor and Leverage Trends to create timely and relevant content that capitalizes on popular conversations and increases brand visibility;- Collaborate on the ideation and execution of campaigns, ensuring that the copy aligns with the visual elements and overall campaign objectives. Show less