GAURAV DOBHAL

Experience

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  University of Bedfordshire

  Dec 2011 - May 2012

  International student intern

  As an International student Intern worked in the international student meet and was responsible to greet the team. Led a successful orientation week for international students.Managed the database of the visa and the PSW facilitation department in the international office of the UniversityImplementing effective Administrative Policies & successfully coordinating direct administrative support for the office. Conceptualizing, designing innovative strategies, ensuring smooth execution of overall tasks assigned.Conducted various recreational tours for international students. Worked at the help desk for new students.Setting-up a system of continuous improvement in the entire administrative domain ensuring optimum administrative services in the management of facilityAdept at creating innovative strategies and formulating administrative policies for accelerated growth of the organization Show less

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  Birla Power Solution Ltd.

  Jan 2014 - Mar 2015

  Marketing Executive

  Reporting directly to Vice-President (Marketing and Sales) at company's main manufacturing plant.Communicates directly, and on behalf of the Vice-President, with Branch Managers, Dealers, and others, on matters related to Marketing and Sales.Provides a bridge for smooth communication between the Vice-President’s office and the internal departments, demonstrating leadership to maintain credibility, trust and support with senior management staff.Works with the strategic initiatives team in coordinating the outreach activities by incorporating data analysis and market intelligence.Forecasting, strategizing & marketing collaterals to facilitate and add value to the total brand.Gather necessary data to accomplish analysis from a number of sources accumulate it in prearranged format and process the data by using advanced statistical tools and R programming. Show less

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  NDTV

  Apr 2015 - Feb 2016

  Marketing Services

  Managing integrated & cross platform marketing functions for NDTV & its stakeholders.Process & analyze Television distribution, TRP(Television rating point) data for Internal and external stakeholders by using BARC,TAM and Chrome softwares.Monitors Online Media Metrics for NDTV.com across various platforms by using ComScore, Google Analytics, Meltwater Buzz.Working on Special Business Development projects by optimizing networks & capabilities as resources & providing funding buffer for sustainability for an Independent Media Group(NDTV).Working on independent Intrapreneurial projects as part of the disruptive strategy for creating Alternate Revenue Models with some of the top brands by consulting and partnering. Show less

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  Nielsen

  May 2016 - Sept 2017

  Research Executive-Sales Effectiveness Practice, RMS

  • Specializing in Retail Measurement Services with fair knowledge of quantitative & qualitative research. • Analyzing multiple data sources from Consumers, Retail, Sales, and public economic indicators to derive insights and strategies.• Managing quantitative studies from start to end, including: taking request from client, designing questionnaire, coordinating with field force, analyzing data, reporting and presenting final results.• Involved in selling, designing and conducting a number of brand management/brand health tracking studies, product/concept test, usage & attitude studies, segmentation etc. • Coordinating and carrying out data tracking, charting and analysis on key business issues and their solutions – mostly for FMCG clients. Preparing performance reports for the top leadership and presenting client vs competition performance on quarterly basis.• Provides recommendations to improve performance of brands in various aspects such as brand positioning, consumer satisfaction and experience, product development, etc..•Training clients and new resources on the dynamics of Retail Measurement and its usability. Domains of expertise:• Market Segmentation• Brand Health and Brand Equity• Marketing Mix• Concept and Product Innovation• Retail Measurement Show less

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  Fractal

  Sept 2017 - Jul 2019

  Consultant

  Working on a consumer insights project with the biggest Oral Care brand. As part of the CMI team working closely with Category/Brand managers & other stakeholders to understand their marketing/sales needs & provide them with research solutions. Responsible for managing end to end reporting for Nielsen/IMRB/Kantar Worldpanel)data, Agency management, & providing valuable insights on key business issues (Sales/ Distribution/ Pricing/ Promotions & NPDs). Major part of KRA involves preparing performance reports for the top leadership & providing recommendations to improve performance of brands in various aspects such as brand positioning, consumer satisfaction, product development. Consulting & developing various solutions related to advance analytics products for the client.(Forecasting, Clustering etc.) Show less

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  Epigamia

  Jul 2019 - Jul 2020

  Performance Manager-Sales Strategy

  As a Performance Manager, I am responsible for leading and executing stakeholder engagement strategies, maintain and track sales data, lead analytics, draw actionable insights and implement review systems to improve sales performance. Its a cross-functional role that involves tasks and working with various internal customers such as Sales, Trade Marketing and Business Intelligence. I am Tracking and Measuring sales KPIs, productivity and service for various Key accounts. I also work and interact with cross-functional teams like IT, Retail Excellence and Field Implementation (Sales) to take requirements. Show less

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  PepsiCo

  Jul 2020 - Oct 2021

  Associate Manager

  Provided thought partnership to business partners and Senior Executives on a broad range ofbusiness- critical topics.Served as the analytics point-person on projects, applying logical and creative thinking to drive to fact-based insights.Demonstrated a strong leadership and influence management skills, including the ability tochallenge the status quo. Built project deliverables in partnership with project leaders. Maintained an external mindset, including staying on top of consumer, competitive, and macroeconomic/geopolitical trends. Show less

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  Grant Thornton Bharat LLP

  Apr 2023 - now

  Assistant Manager

  Public Sector ConsultingName of assignment or project: Scheme Management System under State Enterprise ArchitectureClient: Government (Northeast India)Main project features:Assisting Planning Department in of of the Northeast Indian State in implementation of Scheme Management System under State Enterprise Architecture & designing Statewide Enterprise Architecture and Blueprint for Implementation Roadmap. Activities performed:• Preparation and management of eOffice & EPS (E- Proposal System) as per the client’s requirements.• Assist in procuring entity related to acquisition for eOffice users.• Infrastructure Gap Analysis for project related work and analysing Infrastructure Gap for client.• Capacity building, training, and handholding for government of internal as well as external stakeholders.• Assist procuring entity related to scanning, digitization, and migration activities. Show less