Airi Kelp

Experience

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  Kohila Avatud Noortekeskus

  Jan 2008 - Aug 2010

  Youth Worker

  A youth worker at a local Youth Centre. Creating conditions for young people to develop and enable them to pursue activities outside the family, formal education and employment. The aim was to create preconditions and support the young person's ability to cope as a member of society, regular communication and provision of psychological support. Youth workers deal with young people aged 7-26. Arranging of camps, furnishing of breaks and holidays.

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  Same Sport AS

  Sept 2010 - Sept 2011

  Administrator

  Hotel Athena bookings, visitor database management, billings, organizing information exchange between different parts of the hotel, professional resolution of current issues.

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  Ajakirjade Kirjastus AS

  Feb 2015 - Apr 2016

  Journalist at women's magazine Naised.Health and consumer journalist of the women's magazine Naised. Conducting interviews, gathering materials, writing and translating articles, attending press events. Producing content for the women's magazine webpage, posting and editing articles. Managing social media. Web head editor for Anne&Stiil, Kroonika, Eesti Naine, Naised.Managing Anne & Stiil, Kroonika and Eesti Naine web portals, including content creation and writing and editing articles, uploading them to the portal. Writing articles, translating, doing video interviews, attending press events. Finding and keeping good contacts with the influencers/bloggers. Managing social media.

  • Journalist

    Oct 2011 - Apr 2016

  • Web Head Editor

    Feb 2015 - Dec 2015
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  Consortio Fashion Group AB

  Apr 2017 - Aug 2019

  Marketing Assistant

  Supporting the executive team on key projects aimed at maximizing company profits and driving effective sales strategies and marketing campaigns. Responsible for managing the e-shop, including translating and editing banners, and testing newsletters to ensure accuracy and appeal.Handled catalogue proofreading, managing specs and matrixes, and took charge of social media content creation for Facebook and Instagram, including special campaigns and collaborations with influencers and bloggers. Played a key role in organizing advertisements, events, and PR projects, as well as gathering and analyzing statistics to measure success.Represented the brand at exhibitions, coordinated various marketing campaigns, and prepared materials for local initiatives. Additionally, managed customer-related inquiries and resolved issues to ensure satisfaction. Oversaw the showroom and coordinated orders for magazines, influencers, and bloggers.Collaborated closely with teams in Sweden and Central and Eastern Europe, ensuring seamless teamwork and communication across offices. Show less

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  Ajakirjade Kirjastus AS

  Jul 2017 - Apr 2018

  Web Content Editor

  Taking care of Pere ja Kodu magazine web. Writing, searching and editing articles.

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  MediaCom Estonia

  Oct 2019 - May 2022

  Managing the team of media specialists and also acting independently across a range of tasks to ensure client briefs are planned and activated of a high standard in an efficient, timely manner. Help our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. The mission is to see the Bigger Picture.This role requires a passion to learn and develop media knowledge across both on and offline channels whilst motivating and developing the team to effectively manage campaign performance.The clients I worked with: EAS - Enterprise Estonia, Kärcher, Anvol, Hasbro, Merrild, Lavazza, Tehnopol, T1, Nokia, Poco Phone, Svea, VKG, Pärnu Linnavalitsus, Goodyear, Filmimuuseum, Grohe, Continental etc. Show less

  • Account Executive

    Nov 2021 - May 2022

  • Account Manager

    Oct 2019 - Nov 2021
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  Omniva

  May 2022 - Jun 2024

  Pan-Baltic content management at the Business Development and Marketing UnitCreating content strategyTOV and implementation across the BalticsContent creation and copywriting for all digital platforms (UX copywriter)New webpages content creation, project leading (www.omnivagroup.com, minu.omniva.ee)Marketing content/copywriting for campaignsCopywrite for social media Pan-Baltic marketing projects management at the Customer Experience and Brand Management Unit. Leading rebranding projects across the Baltics.

  • Content Manager

    Mar 2023 - Jun 2024

  • Marketing Project Manager

    May 2022 - Mar 2023