
Airi Kelp
Youth Worker

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About me
Content Manager and UX copywriter
Education

Kohila Gümnaasium
1999 - 2009
Peri Põhikool
1997 - 1999
University of Tartu
2009 - 2013Journalism and Public Relations
Experience

Kohila Avatud Noortekeskus
Jan 2008 - Aug 2010Youth WorkerA youth worker at a local Youth Centre. Creating conditions for young people to develop and enable them to pursue activities outside the family, formal education and employment. The aim was to create preconditions and support the young person's ability to cope as a member of society, regular communication and provision of psychological support. Youth workers deal with young people aged 7-26. Arranging of camps, furnishing of breaks and holidays.

Same Sport AS
Sept 2010 - Sept 2011AdministratorHotel Athena bookings, visitor database management, billings, organizing information exchange between different parts of the hotel, professional resolution of current issues.

Ajakirjade Kirjastus AS
Feb 2015 - Apr 2016Journalist at women's magazine Naised.Health and consumer journalist of the women's magazine Naised. Conducting interviews, gathering materials, writing and translating articles, attending press events. Producing content for the women's magazine webpage, posting and editing articles. Managing social media. Web head editor for Anne&Stiil, Kroonika, Eesti Naine, Naised.Managing Anne & Stiil, Kroonika and Eesti Naine web portals, including content creation and writing and editing articles, uploading them to the portal. Writing articles, translating, doing video interviews, attending press events. Finding and keeping good contacts with the influencers/bloggers. Managing social media.
Journalist
Oct 2011 - Apr 2016Web Head Editor
Feb 2015 - Dec 2015

Consortio Fashion Group AB
Apr 2017 - Aug 2019Marketing AssistantSupporting the executive team on key projects aimed at maximizing company profits and driving effective sales strategies and marketing campaigns. Responsible for managing the e-shop, including translating and editing banners, and testing newsletters to ensure accuracy and appeal.Handled catalogue proofreading, managing specs and matrixes, and took charge of social media content creation for Facebook and Instagram, including special campaigns and collaborations with influencers and bloggers. Played a key role in organizing advertisements, events, and PR projects, as well as gathering and analyzing statistics to measure success.Represented the brand at exhibitions, coordinated various marketing campaigns, and prepared materials for local initiatives. Additionally, managed customer-related inquiries and resolved issues to ensure satisfaction. Oversaw the showroom and coordinated orders for magazines, influencers, and bloggers.Collaborated closely with teams in Sweden and Central and Eastern Europe, ensuring seamless teamwork and communication across offices. Show less

Ajakirjade Kirjastus AS
Jul 2017 - Apr 2018Web Content EditorTaking care of Pere ja Kodu magazine web. Writing, searching and editing articles.

MediaCom Estonia
Oct 2019 - May 2022Managing the team of media specialists and also acting independently across a range of tasks to ensure client briefs are planned and activated of a high standard in an efficient, timely manner. Help our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. The mission is to see the Bigger Picture.This role requires a passion to learn and develop media knowledge across both on and offline channels whilst motivating and developing the team to effectively manage campaign performance.The clients I worked with: EAS - Enterprise Estonia, Kärcher, Anvol, Hasbro, Merrild, Lavazza, Tehnopol, T1, Nokia, Poco Phone, Svea, VKG, Pärnu Linnavalitsus, Goodyear, Filmimuuseum, Grohe, Continental etc. Show less
Account Executive
Nov 2021 - May 2022Account Manager
Oct 2019 - Nov 2021

Omniva
May 2022 - Jun 2024Pan-Baltic content management at the Business Development and Marketing UnitCreating content strategyTOV and implementation across the BalticsContent creation and copywriting for all digital platforms (UX copywriter)New webpages content creation, project leading (www.omnivagroup.com, minu.omniva.ee)Marketing content/copywriting for campaignsCopywrite for social media Pan-Baltic marketing projects management at the Customer Experience and Brand Management Unit. Leading rebranding projects across the Baltics.
Content Manager
Mar 2023 - Jun 2024Marketing Project Manager
May 2022 - Mar 2023
Licenses & Certifications
- View certificate

Fundamentals of Digital Marketing
GoogleApr 2020 .webp)
Digiturunduse oskuste arenguprogramm
Tartu Rakenduslik Kolledž (Tartu Vocational College)Mar 2025
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