Nikos Koutroumanos

Experience

• 

  Berg

  Jun 2001 - Oct 2007

  Salesman

  Retail sales of men apparel, orders for the next season's collection and account registrations.

• 

  Pernod Ricard

  Dec 2008 - Nov 2016

  • Supports the Off Trade director at the negotiation appointments with customers• Acts as the liaison between the sales management team & the sales force• Implements the Trade promotional strategy and for the company's portfolio• Monitors & analyses KPIs (Market Shares, Distribution, Customer Profitability, Promo effectiveness etc.)• Coordinates internal departments to meet customers' needs and develop superior customer service

  • Assistant to Off Trade Director

    Jul 2011 - Nov 2016

  • Assistant to Key Account Manager

    Dec 2008 - Jun 2011
• 

  Pirelli

  Dec 2016 - Feb 2020

  Operative and Trade Marketing Coordinator

  • Performs Pricing Analysis to shape the annual Commercial Policy• Monitors performance through regular reports to ensure alignment with objectives• Launches and and evaluates Sell-In promotional Activations• Analyses and monitors the market (Market Shares, competition activities etc)• Aligns demand planning with company targets• Plans and implements activities to leverage brand awareness through points of saleAchievements:• Launched and implemented the "Geomarketing Project" which led to an increase of Market Share to areas with low footprint Show less

• 

  Pernod Ricard

  Mar 2020 - Jan 2025

  • Develops strategic initiatives by identifying revenue growth opportunities• Integrates value management in commercial processes to ensure best practices at all levels• Identifies opportunities to improve profitability through optimization of pricing, promotion, trade terms, customer and product mix• Introduces, identifies and monitors KPIs, and ensures alignment through relevant reports• Reports and estimates the trade investment behind brands according to strategic and commercial requirements• Delivers PnL up to Net Sales level, per Customer and SKU• Performs Demand Planning for rolling 18 months at SKU and customer granularityAchievements:• Creation of RGM function for PRHellas• Remarkable improvement in UNS from the first year of RGM deployment Show less • Transforms the Brands strategic needs to applicable actions in the trade through A&P investment• Implements Brand Building activities through On Trade Outlets to increase awareness and win at Last 3 Feet• Designs and implements promotional activities for the whole portfolio with focus on the core Brands, “Chivas Regal”, “Absolut Vodka”, “Jameson”, “Havana Club” etc.Achievements:• Introduced a new way of work that increased on trade visibility >100% and reduced cost per unit >30% Show less

  • Revenue Growth Manager

    Jul 2022 - Jan 2025

  • Trade Marketing Executive

    Mar 2020 - Jun 2022
• 

  Beverage World

  Dec 2024 - now

  Revenue Growth Manager