
Ellen Smith
Blogger

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About me
Accomplished Social Media Manager driving impactful campaigns across organic, paid, influencer and content campaigns with 3 years agency experience.
Education

Purdue University
2016 - 2016Bachelor's degree Agricultural Economics Award GPA - 4.2Modules taken in Purdue University: Financial Management of Agricultural Business Principles of Selling Introductory Microeconomics for Food and Agribusiness Principles of Commodity Marketing

Dublin City University
2020 - 2021Master of Science - MS Digital Marketing Second Class HonoursI am currently undertaking a Masters in Digital Marketing in DCU. The program is extremely applied with a number of client-oriented projects in several areas of Digital Marketing. The course is rated in the top 50 Business related masters in the world. Relevant Projects: - Group Practicum Project with Alive Outside - Management of Google Ad Grants Campaign for Purple House Cancer Support - Creation of Brochure Website on https://ellens.sgedu.site/- Development of… Show more I am currently undertaking a Masters in Digital Marketing in DCU. The program is extremely applied with a number of client-oriented projects in several areas of Digital Marketing. The course is rated in the top 50 Business related masters in the world. Relevant Projects: - Group Practicum Project with Alive Outside - Management of Google Ad Grants Campaign for Purple House Cancer Support - Creation of Brochure Website on https://ellens.sgedu.site/- Development of E-commerce Website (TBC) - Implementation of SEO Analysis and Remediation Plan for Easydry - Build Up of content marketing portfolio through an Instagram Blog (@littlejapanenthusiast) , through live event tweeting (@liljpenthusiast) and through a WordPress blog (https://littlejapanenthusiast.wordpress.com/) - Execution of Team Market Analysis Report for Peachy Lean - Construction of a Digital Marketing plan for a client (TBC) Show less

University College Dublin
2014 - 2018Bachelor's degree Food and Agribusiness Management First Class HonoursActivities and Societies: Public Relations Officer (French Society) - 2014-2015UCD Sub-Aqua Club (Trainee Diver) - 2017 - 2018 Relevant Modules taken: Enterprise Development Farm Business Management Food and Agri Business Strategy Agri Environmental Economics Ag. Policy Agri Taxation International Food Marketing Information Technology and E-Business Professional Communications Research Project Research Project - The topic I researched for my FYP was how effectively new fruit and veg recommendations on the Healthy Food for life pyramid have been promoted to consumers in… Show more Relevant Modules taken: Enterprise Development Farm Business Management Food and Agri Business Strategy Agri Environmental Economics Ag. Policy Agri Taxation International Food Marketing Information Technology and E-Business Professional Communications Research Project Research Project - The topic I researched for my FYP was how effectively new fruit and veg recommendations on the Healthy Food for life pyramid have been promoted to consumers in Kilkenny city. The main aims of the study were to examine the extent of awareness, discover where misconceptions about recommendations lie, carry out research relating to a US case study and to find ways in which methods of promoting these recommendations can be improved. I carried out my research through the use of literature review, consumer surveys and a semi-structured interview with Agri Aware. Results analysis was mainly done using SPSS. This was supervised by Dr David Stead of the UCD school of Agriculture & Food Science. Show less
Experience

Blogger Blogspot
Jul 2014 - Jan 2017BloggerI currently write and run my own blog at http://fishnetsxd.blogspot.ie . The blog focuses on mainly topics of lifestyle and travel. I generate my own content, write blogposts and utilise social media platforms such as Twitter, Facebook, Instagram and Bloglovin' to promote my content and interact with other bloggers. Another element of my blog involves dealing with administration, emails and PR people from various companies when it comes to sponsored content. Some of the companies that I've written sponsored posts for include DressLink and StyleWe. Show less

UCD French Soc
Sept 2015 - May 2016Public Relations OfficerFrom September 2015 until May 2016 I served as the Public Relations Officer for UCD French Soc. Most of what my role entailed was being present and participating in team meetings, event planning, poster and digital content design and organisation, devising strategies to gain following on the UCD French Society's Facebook and Twitter pages, updating both the Twitter and Facebook social media pages with enticing and engaging content to encourage student involvement in the society.

Agri Aware
Jan 2017 - Oct 2018Social Media, Marketing and Events InternFrom January 2017 until October 2017 I did my Professional Work Experience for my Bachelor degree with Agri Aware. My duties and responsibilities included the following: - Involvement with Agri Aware's social media, including running social media campaigns, composing innovative, engaging and creative social media posts on both Twitter and Facebook to fufill Agri Aware's mission statement to educate the general public on the agri-food industry in Ireland- Involvement composing blog post updates on Agri Aware's website to advertise events we may have been present at etc. - Involvement organising registrations for large events and some of Agri Aware's initiatives such as Incredible Edibles, Farm Walk and Talk, and Bloom- Involvement in the organisation, planning and running of certain events including launches and other events at Family Farm developed by Agri Aware and Dublin Zoo, Farm Walk and Talk, Bloom, Tullamore Show, Dublin Horse Show, National Ploughing Championships etc. - Involvement and participation in Agri Aware team meetings when necessary. During meetings I proposed ideas, listened to suggestions etc. - General office duties including answering phones to deal with queries from schools, patrons etc. , completion of administration and report- Compilation of reports for meetings etc. Show less

Noel Lawler Consulting Engineers
Jul 2018 - Jul 2019Personal and Marketing AssistantI am currently working in NLCE as a personal and administrative assistant. I work on a part time basis offering administrative support and I also help with the management of marketing materials etc. The following is a list of my roles and responsibilities in this position...- Management of company marketing materials to be distributed to clients etc. - Liaising with employees in London where necessary - Proofreading and enhancing documents, drawings and other materials which may be passed on to clients etc. - Organising and managing company's CRM system on Hub spot - General Administrative Duties i.e. answering emails and phone calls - Other roles where suitable Show less
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Japan Exchange and Teaching Program(me) (JET)
Jul 2019 - Jul 2020Assitant Language TeacherCurrently on the increasingly competitive Japan Exchange and Teaching (JET) Programme. I have been teaching in an Assistant Language Teacher position across 2 elementary schools and 1 junior high school in Kumamoto City. The experience of living in Japan has allowed me to grow more independent and further my presentation and communication skills. I am working with teachers who have very little English on a daily basis and I work with children from the ages of 8 to 15 with different physical and learning abilities. Show less

Purple House Cancer Support
Nov 2020 - Apr 2021Google Ads Grant Campaign ManagerCurrently managing a Google Ads Grant Campaign for the Cancer Charity "Purple House Cancer Support" as part of a project in my Masters in Digital Marketing. Have managed to enhance the Click Through Rate through managing keywords and search ads and writing compelling copy.

Peebles Media Group
Jul 2021 - May 2022Social Media SpecialistPeebles Media Group is Scotland’s leading independent media companies which houses six B2B publications, and two B2C publications. As the Social Media and Content Specialist at Peebles Media Group, I act as the primary advisor for all social media activity across all publications, as well as two awards ceremonies, and one trade event. Since coming into the role, I have driven engagement across more than 30 social accounts on 6 social networks (YouTube, Pinterest, Facebook, Twitter, LinkedIn, and Instagram). I have also consistently kept up to date and reported on social media trends, and have offered training to other staff members to onboard them with the most up to date practices. I am actively involved in social media planning and management, copywriting, content creation, community management, and data analysis and reporting on a daily basis.I also assist the digital team with the following responsibilities: · Supporting the team with management and prioritising of tasks and planning of weekly workload· Work as the initial point of contact and ongoing liaison for digital advertising creative, from copy chasing to sign-off· Uploading long-form, SEO-optimised content across different digital channels· Managing multiplatform digital advertising campaigns· Engaging with new and existing audiences across our digital channels to drive growth· Providing support in processing and marketing subscriptions for our consumer titles Show less

8 Million Stories Ltd
Jun 2022 - Mar 2025Social Media Account Manager8 Million Stories is one of the UK’s fastest growing agencies who boast a client roster that includes BBC World Service, Yahoo!, General Mills, Visit Britain, Blackcircles.com, Glenfiddich and many more. As Social Media Manager / Digital Account Manager, I am involved in the following: - Day-to-day communication with clients, suppliers, creative and search marketing teams- Content marketing ideation for client marketing campaigns- Working closely with internal creative teams to bring these ideas to life and devise strategies to maximise reach and engagement amongst target markets- Providing consultancy to clients in relation to social media auditing, strategy, and best practice - Offering support on community management and outreach as part of client campaigns - Analysing and reporting on client social media campaigns - Providing input into social media monitoring tool selection to ensure best of breed tool suite for the social media offering- Participation in new business pitches - Working closely with other internal teams to develop holistic digital marketing strategies for our client base - Supporting the roll out of content marketing and outreach strategies across the business and support cross skilling of team members in these areas. Show less
Licenses & Certifications
- View certificate

Google Analytics for Beginners
GoogleNov 2020 - View certificate

Enterprise Design Thinking Practitioner
IBMJan 2021 - View certificate

Formulas and Functions
KubicleOct 2020 - View certificate

Data Manipulation and Formatting
KubicleOct 2020 - View certificate

Lookups and Database Formulas
KubicleOct 2020 
Principles of Statistics
KubicleOct 2020- View certificate

Text, Time and Dates
KubicleOct 2020 - View certificate

Pivot Tables
KubicleOct 2020 - View certificate

Google Ads Measurement Certification
GoogleNov 2020 - View certificate

Google Ads Search Certification
GoogleOct 2020
Languages
- enEnglish
- frFrench
- irIrish
- spSpanish
- jaJapanese
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