Kelsey Rausch

Experience

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  HubShout Online Marketing Solutions

  Mar 2016 - Oct 2017

  SEO Content Writer

  As an SEO content writer for HubShout, I was responsible for:-Writing different styles of content including onsite blogs, marketing copy, news articles, long-form guest blogging, and infographics for small businesses across the country- Utilize Google Analytics to choose keywords to optimize content- Extensive industry research - Working with clients to help them reach their campaign goals- Followed SEO white label best practices

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  HubShout Online Marketing Solutions

  Oct 2017 - Aug 2018

  Marketing Analyst

  As a marketing analyst at HubShout, my job duties were:- Running and operating the Link Outreach department- Analyzing current marketing efforts and incorporating new strategies for both my clients and HubShout's own marketing efforts- Running direct email marketing campaigns, communicating with hundreds of link creators across the globe and set up link exchanges and blog posts- Presenting strategies and recommendations via industry research to current and prospective clients- Leading project management experimentation efforts to increase lead flow for HubShout- Building lists via keyword optimization to grow our Publishing Partner program-Utilizing Google Analytics and Ahrefs-Social media marketing -Practice SEO white label best practices Show less

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  Self-Employed

  Jun 2018 - now

  SEO Content Copywriter, Strategist, and Digital Marketing Analyst

  -Successfully acquired and retained a diverse freelance portfolio of clients nationwide. -most notable client - The New York Times Licensing Group-Duties include content writing and strategy, editorial planning, keyword research and optimization, brand awareness and strategy, link building and email marketing automation, and social media content creation.

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  Text100

  Nov 2018 - Jan 2019

  Integrated Communications Intern

  -Played a key role on three clients, Panasonic, Conduent and Schneider Electric, at a global integrated communications agency. My responsibilities spanned public relations and content creation.-Compiled coverage reports across client accounts, including real-time recaps following announcements.-Conducted competitive and industry research for clients, highlighting key themes and messages.-Developed media lists across client accounts. -Worked to brief and prepare multiple clients for large trade shows, including the 2019 Consumer Electronics Show in Las Vegas. Includes building briefing books of dozens of journalists to help clients prepare for in-person interviews and briefs.-Acted as in-office support to remote teams around the globe.-Employment terminated before end of internship due to company closing Rochester office. Show less

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  Butler/Till

  Oct 2019 - Sept 2020

  Responsible for entire agency's Search Engine Optimization (SEO)deliverables, including clients in Big Pharma and healthcare.Independently managed entire agency's SEO team, including on-boarding contractors.Led collaboration efforts between SEO team and other digital channelsto provide holistic marketing recommendations.Analyzed existing clients for any marketing gaps, in a goal to growButler/Till's SEO service offerings.Self-taught many technical concepts, including Google Analytics and PaidSearch Advertising. Show less

  • SEO Associate

    Apr 2020 - Sept 2020

  • Digital Media Associate

    Oct 2019 - Apr 2020
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  Language Intelligence

  Mar 2022 - Sept 2023

  Marketing and Communications Manager

  Position eliminated due to company downsizing.-Restructured the marketing department by developing a clear and creative branding approach.-Improved company SEO rankings by 30 positions within SERPs.-Developed a multi-channel content strategy and published diverse marketing content including blogs, eBooks, quizzes, and case studies.-Managed weekly promotional and engagement strategies including blogging, email outreach, paid search ads, and social media.-Orchestrated and led cross-team sales and marketing initiatives for enhancing customer user journey.-Revamped and rewrote the 20 page website for brand consistency and alignment with SEO best practices. -Conducted and monitored customer, competitor, and market research to identify any marketing opportunities and content gaps using Google Analytics, Google Adwords, and SEMRush. Show less

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  Measures for Justice

  Apr 2024 - now

  Digital Marketing & Communications Associate I