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Martins Tirzitis

Martins Tirzitis

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  • Timeline

  • About me

    Google Ads account manager / Analytics / SEO Specialist at FCR Digital

  • Education

    • Biznesa Augstskola 'Turiba'

      2014 - 2018
      Bachelor's Degree Communication and Media Studies Management of International Communication

      In this Management of International Communication study programme from Turiba University students will gain knowledge of social psychology and variances of communication in different countries which is much appreciated by specialists in their daily life. You will learn how to manage communications in a global public environment.Students will explore international law, marketing and selling in local and international markets. You will become an expert in integrated marketing… Show more In this Management of International Communication study programme from Turiba University students will gain knowledge of social psychology and variances of communication in different countries which is much appreciated by specialists in their daily life. You will learn how to manage communications in a global public environment.Students will explore international law, marketing and selling in local and international markets. You will become an expert in integrated marketing communications and master the skills required to design and manage projects.Students will gain an in-depth knowledge on environmental communication and international communications. You’ll be networking with your soul-mates and co-workers all over the world. Show less

    • RISEBA University

      2018 - 2020
      Master's degree Economics Big Data Analysis

      Master’s study programme Big Data Analysis prepares specialists who have knowledge in acquiring big data, management, and different analysis methods, to use data acquired from the electronic environment and different devices to develop multiple fields of the national economy. The rapidly developing field plays a large role in the national as well as the commercial field.During studies, theoretical and practical knowledge in big data processing and analysis are taught, demanded… Show more Master’s study programme Big Data Analysis prepares specialists who have knowledge in acquiring big data, management, and different analysis methods, to use data acquired from the electronic environment and different devices to develop multiple fields of the national economy. The rapidly developing field plays a large role in the national as well as the commercial field.During studies, theoretical and practical knowledge in big data processing and analysis are taught, demanded professionals are prepared to work in municipality institutions, financial institutions and other fields where big data processing and analyzing of skills and competence are required in Latvia and abroad, according to new technologies, which are used in the field. Show less

  • Experience

    • FCR Media Latvia

      Feb 2013 - now

      Google AdWords account manager• Create PPC strategies including keyword research and analysis;• Manage and optimize all the different aspects of AdWords campaigns including keyword bids, account daily and monthly budget caps, impression share, quality score and other account metrics;• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of PPC in accordance with client goals;• Track campaign progress, generates status reports via Google Analytics;• Audit paid and display efforts and provide insight as to how results can be increased.Additionally:* Knowledge and experience with Tag Manager* Knowledge and experience with Matchcraft (RTB)* Knowledge and experience with Google Data Studio* Knowledge and experience with Facebook AdvertisingSEO specialist• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities;• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;• Work with the development team to ensure SEO best practices are properly implemented;• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.Additionally:*Knowledge and experience with HTML, CSS, Java, PHP*Knowledge and experience with various SEO Tools Show less

      • SEO Specialist (3+ year's experience) / Google AdWords account manager (4+ year's experience) (Now)

        Feb 2013 - now

      • Digital project manager (Previous)

        Feb 2013 - Jan 2014

    • FCR Digital

      Jul 2018 - now
      Google Ads account manager (10+ year's) / Analytics (9+ year's) / SEO Specialist (8+ year's)

      Google Ads account manager• Create PPC strategies including keyword research and analysis;• Manage and optimize all the different aspects of Ads campaigns including keyword bids, account daily and monthly budget caps, impression share, quality score and other account metrics;• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of PPC in accordance with client goals;• Track campaign progress, generates status reports via Google Analytics;• Audit paid and display efforts and provide insight as to how results can be increased.Additionally:* Knowledge and experience with Tag Manager* Knowledge and experience with Matchcraft (RTB)* Knowledge and experience with Google Data Studio* Knowledge and experience with Facebook AdvertisingSEO specialist• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities;• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;• Work with the development team to ensure SEO best practices are properly implemented;• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.Additionally:*Knowledge and experience with HTML, CSS, Java, PHP, JSON, R, Python*Knowledge and experience with various SEO Tools Show less

  • Licenses & Certifications