Balavasudeva Madem

Experience

• 

  ITC Limited

  Nov 2020 - Jan 2021

  Market level competition strategy

  To find out the competitors products in the outlets and their sales.To know sales of newly launched products of competitors.

• 

  ICICI Bank

  Nov 2022 - Mar 2023

  E relationship manager

  -Build and deepen relationships with customers to achieve increase in share of wallet and revenues through the phone banking channel-Provide professional customer service to achieve high customer satisfaction and retentionHave complete knowledge of customer base in terms of the profile, demographics and assets in the bank-Serve as one-point contact to the mapped customers of the bank-Cross selling of new products and services for both new and existing customers-Providing advisory for various products offered by Banks to enhance relationship value-Develop and maintain banking relationships with select group of customers through individualized customer service-Generate new business to achieve defined targets in terms of no of customers, volumes and revenue for the segment-Achieve the budgeted cross sell targetsEnsure coverage of customer base in accordance with business plans Show less

• 

  Onlinks web service private limited

  Mar 2023 - Mar 2023

  Search Engine Optimization Analyst

  1. Work on Search Engine Optimization (SEO)2. Take all responsibilities for SEO3. Work on on-page as well as off-page activities that include title, description, image optimization, video optimization, content writing, etc.4.Work on off-page activities that include back-linking, page loading speed, article submission, classifieds, etc

• 

  Denary Media

  Apr 2023 - now

  Search Engine Optimization Analyst

  1.Implemented on-page optimization strategies resulting in higher search engine rankings for target keywords.2.Developed and executed effective link building campaigns, increasing domain authority.3.Conducted SEO audits and implemented technical improvements, resulting in better site performance.4.Collaborated with content teams to create SEO-friendly content that boosted organic traffic and engagement.5.Utilized data from Google Analytics to identify trends and opportunities, driving actionable insights.6.Managed local SEO efforts, optimizing Google My Business listings and improving local search visibility.Implemented schema markup to enhance search result appearance and click-through rates. Show less