Kelsea Watson, CAE

Experience

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  Catholic Charities of Western New York

  Aug 2013 - Aug 2014

  Case Manager (Americorps Volunteer)

  Emergency Housing Case Manager and Homeless Advocate (One-year placement)o Provided case management and advocacy to assist clients in accessing benefits, employment, education and other resources.o Collaborated with community partners to provide rapid re-housing of homeless clients and women fleeing domestic violence and offered services and resources to prevent shelter recidivism.o Re-budgeted a failing housing program for the town of Tonawanda, NY to expand services for more individuals who otherwise would not have been served.o Participated in creating monthly, quarterly, and annual reports and writing grant applications for rapid re-housing program. Show less

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  NW Works

  Aug 2014 - Feb 2016

  Day Program Supervisor

  Created and oversaw programs that inspired clientele to reach their fullest potential by promoting improvement skills through a variety of planned activities and community opportunities.Provided case management services to clients by collaborating with supporters and partners to create annual Person-Centered Individual Service Plans (PC ISP) for each individual; trained staff and advocated for plans to be followed by supporters.Directly supervised two program coordinators, empowered employees to create weekly plans, activities and special projects, coordinated weekly staff meetings.Collected and analyzed data daily to compile reports in a timely manner in order to comply with billing procedures and Medicaid contracts.Created lists of prospects and presented to various community organizations and corporations to increase community support of programming and further opportunities for clientele; collaborated with community partners to promote greater community integration and increase the time spent in the community for individuals in the program from one day per week to 5 days per week. Show less

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  United Way of Northern Shenandoah Valley

  Dec 2016 - Dec 2018

  Development Manager

  Managed a $1 Million Fundraising Campaign consisting of donations from 160 businesses, over 3,000 individual donors, special event fundraisers, and grants; Increased local fundraising dollars by more than 18%. Managed fund distribution process, including recruiting 45 - 60 volunteer panel members each year; coordinated training for up to 49 applying agencies and all panel members, vetted grant applications, and coordinated distribution of over $500,000 in grants to partner agencies.Planned, coordinated, and executed leadership donor appreciation events.Managed a cabinet of 15 campaign volunteers to coordinate workplace giving campaigns and solicit new donations.Tracked and analyzed donor data.Created and executed written and oral presentations to donors, prospects, board of directors, and community members to communicate the impact of donations on the community and request increased donations.Interviewed, hired, and supervised interns.Assisted in planning, promoting, and marketing of organization's programs and initiatives.Assisted in grant writing. Show less

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  APMP

  Jan 2019 - Jul 2021

  Manage education content/programming and online event managementManage the organization’s webinar programManage member communications Coordinate all communication and marketing efforts for my association. Create and execute comprehensive marketing plans and campaigns across various platforms, including e-mail campaigns and social media. Assist with planning and implementation of virtual events.Coordinate scheduling and promotion of all events.

  • Education & Communications Manager

    Mar 2021 - Jul 2021

  • Marketing and Communications Coordinator

    Jan 2019 - Mar 2021
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  Association of Technology Leaders in Independent Schools

  Jul 2021 - now

  Lead the development and execution of comprehensive marketing strategies to increase membership engagement and retention.Manage member success team to increase membership and provide highest quality service to member community.Plan and execute professional conferences, and networking opportunities.Create and implement strategic content marketing plans to ensure content is shared across multiple platforms to reach a broad audience.Implement effective branding initiatives, ensuring consistent messaging and visual identity across all marketing collateral and communication channels.Utilize digital and print marketing techniques, such as social media, email marketing, online and print advertising, and mailing campaigns to expand the association's online presence and reach a broader audience.Develop and maintain strong relationships with key stakeholders, including sponsors, vendors, and industry partners, resulting in valuable partnerships and increased revenue opportunities. Show less

  • Sr. Director, Membership and Marketing

    Jan 2025 - now

  • Director of Membership, Marketing and Events

    May 2022 - Jan 2025

  • Manager of Membership & Professional Development

    Jul 2021 - May 2022