Shruti S.

Experience

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  Purple Focus Pvt. Ltd.

  Mar 2009 - Feb 2010

  Purple Focus is a 360 degrees advertising and experience agency.They are in this business since 1996 and are a fully integrated outfit, having offices in Indore, Mumbai, Gurgaon and Goa. I started off at Purple Focus by juggling between all the departments of this well-established advertising agency to learn the tips and tricks of the trade. I then moved onto extensively working in their creative copy department so that I could learn the art of writing copies in Hindi and English that floored the clients and got more business on the table. This was my stepping stone into the creative world. Show less

  • Copywriter

    Jun 2009 - Feb 2010

  • Copywriting Intern

    Mar 2009 - Jun 2009
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  FLOWING INK COMMUNICATIONS PRIVATE LIMITED

  Apr 2010 - Oct 2011

  Copywriter

  Flowing Ink is a well established Healthcare Advertising Agency based out of Mumbai. Their portfolio has some of the eminent names in the healthcare industry. They specialise in the development of various Brand platforms and tactical recommendations, conceptualization and development of relevant scientific communication tools, Ad & Motivational Filmmaking, Media planning, buying and operations, print, production, Stall designing and fabrication, Multi-media, E-Visual Aids & E-Concepts, PR, Events and so on. Making it a niche yet well-integrated agency. My Key Role: o Take creative briefs from the client servicing team or the client directly o Research and understand the client requirement and all the possibilities to make the brand or service reach out the maximum and relevant audience. o Ideate towards giving end-to-end solution for maximum impact and exposureo Work towards corporate and educational movies – plan the theme, write the story, design the flow, overlook the creatives, execute the movieo Work towards Events and PR activities to garner more and more eyeballs o Work extensively in MR and Doctor education programs Show less

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  ORIGIN BEANSTALK CREATIVE CONSULTANTS PRIVATE LIMITED

  Nov 2011 - Jul 2013

  Senior Copywriter

  Origin Beanstalk Creative Consultants Pvt. Ltd is full-service media agency. Origin Beanstalk provides above-the-line (ATL) and below-the-line (BTL) brand communication solutions, high-end graphics and design solutions, film, graphics & animation and strategic & creative digital solutions.The firm’s clientele portfolio includes BASF, Edelweiss, Radio City, Jupiter Hospital, Mid-day, Manchester United Café Bar and The United Sports Bar and China Gate Group of Restaurants. • Create content for new clients(Print / TVC/ Radio). Write. Edit. Proof check. Approve. Print. • Creative and strategic ideas for online media• Handle all the creative content, idea and execution that garners from the firm• A 360-degree approach to every brand and product• Working for new pitches to winning and taking the brands to the next level • Handling and understanding that every brand has a different requirement• To be involved in all the creative inputs at a brand level taking care of the art and creative writing • Meeting all clients to have a one-on-one understanding• Creative writing to content writing ensuring everything is in place Show less

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  Blueswan Integrated Media Solutions Pvt Ltd

  Aug 2013 - Nov 2013

  Creative Director - Magazine, Copy & Intellectual Properties

  Blueswan Integrated Media Solutions Pvt.ltd, a promising Start-Up that provides the best-in-class, specialised and collaborative communication solutions to accelerate the business growth. They move brands from strategy to results and uncover new ways to market that drive both long and short-term revenue and brand growth. To offer clients transparent and cost-effective integrated media solutions that ensure companies and brands grow, to lead the Indian media and entertainment industry with a multi-faceted expanse of functions. My Key Role:With the company being an integrated solution hub. It sways between different mediums, platforms, and verticals. From Talent acquisition to Lifestyle magazine, from Intellectual properties to PR, to Digital and Social Media Marketing, from advertising to Social Causes. o My role is to bring synergy between the various platforms that the company caters in and give a creative edge to all verticals. o I head the creative team and take key decisions with regards to every creative communication that goes out of the table. o I’m working towards launching one-of-its-kind LIFESTYLE and FASHION magazine which will be available on all major platforms. I’m looking into the layouts, the content, the design structure, publishing, the celebrity endorsements and so on to make the magazine the next big thing in the market o I’m also the key influencer/creator for India's very 1st Creative and Technology Awards. The inception and execution of this respected award show/ conclave is happening from ground zero and it will be one of my very promising creative baby which is marked to be a successful recurring award show in the future, we hope to make it reach the pinnacle of success and give it a Filmfare stature or even bigger. o I’m working towards giving this start up its very own unique yet endearing identity Show less

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Feb 2014 - Mar 2018

  My key responsibilities here include:o Along with all the previous responsibility of my job a higher position comes with a whole new set of responsibilities and expectationso Manage a team, train, monitor and nurture the teams progress, prioritize work, allocate resources for the ongoing projects at hand, and be responsible for end-to-end ownership of all tasks o Handle all the allocated set of clients and constantly have a healthy communication network with the clients to get a better understanding of their BRAND NEEDS, SERVICES, MARKETING COMMUNICATION, PRODUCT POSITIONING, MARKET PERCEPTION, PUBLIC RELATIONS and overall expectations o Work towards gaining stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail is the normo Build conversations and facilitate awareness and viewership across all media platforms – PRINT, BROADCAST, DIGITAL, SOCIAL MEDIA AND ACTIVATION to execute an end-to-end successful campaign o Keeping team spirit and client success as the only Goal Mantra, constantly strive towards achieving and winning new businesses along with knocking down the yearly set target to become an extremely valued Asset to the organization Show less Entertainment Network India Limited (ENIL), a subsidiary of Bennett, Coleman & Company Limited (BCCL)- the flagship company of the Times of India Group, was incorporated in 1999. ENIL operates in radio broadcasting under the brand "Radio Mirchi". Mirchi is the No. 1 Radio Station in India with more than 63 million listeners across the country. Mirchi has a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years, it also the 1st radio brand to foray into international waters (UAE-2012). My key responsibilities here include:o Ideating, creating and promoting exceptional communication and marketing campaigns to achieve desired goalso Strategizing key brand campaigns, launches and communication activities o Mapping out a content strategy that supports and extends communication & marketing initiatives, determining which communication routes work for the brand & services and whyo Identifying content creation and co-marketing opportunities to expand brand awareness and generate leads across all mediums o Strategizing & maintaining the style, tone, and voice of brand across all platforms and various types of content. o Developing social media strategy and help attain engagement and reacho Research and gather insights to ensure that those insights are integrated into current and future strategieso Collaborating with internal and external resources (promo producers & digital experts) to generate new content, and identify creative ways to re-purpose existing content for various communication channelsKey Brands associated with:o Viacom 18 o Sony Entertainment Television o Star Television o ZEE Network Group o Reliance Industries o Kotak Banks o SBIo LICo Hindustan Unilever o P & Go VODAFONEo Ideao Abbott o LIFESPAN o DR BATRA’S o Kaya o Mahindra & Mahindra o Skodao Godrejo MP TOURISM o Thomas Cook o Jet Airways o Nykaa.com o BCCL o IPL Show less

  • Group Manager - Brand Content & Creative Services - Radio Mirchi (West Region)

    Mar 2016 - Mar 2018

  • Senior Manager - Branded Content & Creative Services - Radio Mirchi (WEST REGION)

    Feb 2014 - Mar 2016
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  LBB (Little Black Book)

  Jan 2019 - Apr 2019

  Head- Brand Strategy (West & South)

  ​Manage and execute end-to-end brand solutions- which includes pitching, proposals, and successful & timely completion of deliverables- for LBB's west & south zone (Mumbai, Pune, Goa, Bangalore, Hyderabad & Chennai). Hiring, training, building and managing the brand solutions team, budgets & resources to ensure smooth delivery of all on-going campaigns. Ensuring a QoQ increase in revenue through smooth execution. Ensuring successful execution of campaigns to drive repeat business from an advertiser. Show less