Isobel Savage

Experience

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  IBM

  Jun 2014 - Jul 2015

  S&D Technical Specialist

  Throughout my placement year as a S&D Technical Specialist I took on many different projects.Key Projects:• Demonstrate IBM's capabilities to clients, with real life examples• Demonstrating applications built by IBM that highlight the art of what is possible, focusing around industry pain points• Being the sole lead for the technical requirements of a Europe wide event• Creating valuable assets for client executives within a specific industry that aided in creating new discussions with clients• Building hybrid mobile applications• Creating internal education videos to inform colleagues on key industry technologiesWimbledon: Successful in gaining a place on the IBM Wimbledon team to help support the efforts of IBM in the analytics they provide during the championships for the full 2 weeks. Show less

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  IBM

  Sept 2016 - Nov 2023

  Planning and execution of paid media in EMEA, with sole responsibility for discovering new innovative Out Of Home formats showcasing the IBM Brand to increase brand awareness, relevancy and consideration.Experience utilising a wide variety of paid media channels (OOH, Print, Paid Social, PPC, Programmatic/Display).Support of the Paid Social, PPC and Programmatic/Display managers.Report on paid media performance - Measurement of campaign effectiveness.Sharing campaign learnings and actions with those across the business.Effective agency relationships.Contribution to media and creative briefings. Show less Planning and implementation of advertising media for the UK, France, Italy, and Germany.Knowledge in a wide variety of paid media channels, across CTV, OOH, Paid Social, PPC, Display, Podcasts and Print, that will help the relevance of the brand and allocating budgets accordingly. Sole ownership of the paid social channel, creating content calendars for all countries, optimising campaigns against the desired KPIs, discovering the latest opportunities, and liaising closely with the creative agency team and the local country teams on the market relevance of paid media assets.Monitoring the effectiveness of campaigns, including creative optimisation and adaptation of targeting strategies.Management of the media and creative agency teams.Contribution to media and creative briefings. Show less Planning and execution of advertising strategy and presence in the UK, across both media and creative.Deep understanding of a range of media channels, including AV, OOH, Paid Social, PPC, Display, Podcasts and Print.Management of media partners/project management, ensuring the execution of all deliverables. Stakeholder management both internally and with IBM Clients, as well as working with media partners/publishers.Data Driven: Utilised internal analytics tools, combining 'back-end' and 'on-page' data to make data-driven media decisions. Vital for both planning and real-time campaign optimisation.Involved in the creative process and media planning, execution and measurement of sponsorship campaigns.Contribution to media and creative briefings. Show less

  • Paid Media Specialist - EMEA (Brand)

    Jan 2022 - Nov 2023

  • Social Media Strategist

    Feb 2021 - Jan 2022

  • Advertising Media Lead - Europe

    Jun 2020 - Feb 2021

  • Advertising at IBM UK

    Nov 2018 - Jun 2020

  • Executive Assistant to Director of Watson Customer Engagement UKI

    Jul 2017 - Nov 2018

  • Software Services Sales - Enterprise Social Solutions

    Sept 2016 - Jun 2017
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  Talon

  Nov 2023 - now

  Client Director