Martyna Šimkutė

Experience

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  UAB Nordilita

  Oct 2013 - Feb 2014

  Digital Marketing Manager

  Key Strengths:💻 E-Shop Administration (Magento): Demonstrated proficiency in efficiently managing e-commerce operations on the "Magento" platform, ensuring seamless navigation, user experience, and streamlined transactions.📱 Social Media Administration: Successfully led and managed social media accounts, curating engaging content, and implementing strategies to foster brand loyalty and increase customer engagement.🎨 Advertisement Design: Creative expertise in designing captivating and effective advertisements that resonate with target audiences, enhancing brand visibility and driving conversions.📧 Newsletter Administration: Proficiently managed newsletters, crafting compelling content and targeted promotions to nurture customer relationships and drive repeat business. Show less

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  KIKA Group

  Apr 2014 - Jun 2017

  Brand Marketing Manager

  About my key responsibilities:💎 Product Development: Led the end-to-end development of new pet food products, including popular brands like "Nature's Protection," "Superior Care," "Araton," and "HQ" from new concept refinement to successful placement on store shelves.📊 Marketing Budget Planning: Strategically devised and managed the marketing budget for the brand across various sales channels, encompassing "Kika" retail stores in Lithuania and Estonia, export markets spanning nearly 50 countries, Lithuanian wholesale channels, as well as pet exhibitions and shows all over the world.🎯 Communication Strategy Coordination: Spearheaded the coordination of the brand's comprehensive communication strategies, ensuring seamless implementation and alignment with business objectives.🛍️ POS Preparation: Coordination and preparation of marketing materials, ensuring the delivery of compelling and effective content to target audiences for Retail, Export, and Wholesale Success.🤝 Agency Collaboration: Fostered effective partnerships with advertising agencies to coordinate powerful media campaigns and promotion strategies, optimizing brand visibility and market reach.📱 Web and Social Media Administration: Proficiently administered and curated the brand's web page and curate social media platforms, ensuring consistent and engaging online presence to connect with the audience effectively.By effectively managing these responsibilities, I contributed to the brand's continued growth and success in the competitive pet food market. Show less

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  Flokati

  Sept 2017 - Aug 2023

  With a diverse skill set in marketing, sales, and team management. Throughout my career in this position, I have demonstrated a proven track record in successfully supervising teams and managing budgets while spearheading various projects to drive brand growth and sales.Key Competencies:👌 Team Supervision:Proficiently led and supervised a team of 3 individuals, fostering a collaborative and high-performing work environment.🎯 Budget Management and Sales Analysis:Adeptly managed budgets for marketing initiatives and conducted in-depth sales analysis using "Power BI", "Google Analytics" to identify growth opportunities and optimize strategies.📊 Marketing Strategy and Agency Coordination: Proficiently organized comprehensive marketing plans across Retail, E-shop, and Etsy, while collaborating with agencies for effective advertising across Google, social media, radio, SMS, television, and press.🚀 Web Sales Promotion and Communication Planning:Successfully strategized and executed web sales promotions, implementing effective communication plans to enhance brand visibility and customer engagement.🌱 Rebrand and E-Shop Design Projects:Supervised and guided brand refresh projects, e-shop design and platform migration to "WooCommerce", ensuring a modern and captivating brand image for increased customer appeal. Show less Key Competencies:📈 Budget Management and Sales Analysis: Proficiently managed marketing budgets, leveraging "Power BI" and "Google Analytics" for comprehensive sales analysis to identify growth opportunities and optimize strategies.💻 Web Sales Promotion and Communication Planning: Strategically planned and executed web sales promotions, utilizing effective communication strategies to elevate brand visibility and foster customer engagement.🛍️ Multichannel Sales Promotion: Demonstrated expertise in deploying sales promotion tools across diverse channels, including 4 retail shops, e-commerce platforms, and Etsy, resulting in increased sales and market penetration.🤝 Agency and Influencer Collaboration:Demonstrated expertise in working with agencies and influencers, forging valuable partnerships to amplify brand presence and reach new audiences.💻 E-Shop Administration and Enhancement:Proficiently handled e-shop administration, overseeing SEO tasks and implementing UX/UI improvements to enhance the overall customer experience. Collaborated with mentor Vitalijus Majorovas to elevate e-shop performance and achieve marketing KPIs.📱 Social Media Administration and Advertising:Effectively managed Facebook and Instagram administration, orchestrating advertising campaigns to boost brand engagement and customer acquisition.📧 Newsletter Administration and Visual Brand Management: Successfully administered newsletters, sms campaigns and supervised brand product photo shoots, ensuring consistent visual branding and engaging content.📞 Customer Order Management and Sales Collaboration: Efficiently managed customer orders through phone and email with Agnum, collaborating closely with warehouse and sewing production teams to plan successful e-shop and retail sales events, including Black Friday, Cyber Monday, Christmas sale, and summer sale, etc. Show less

  • Head of E-Commerce and Marketing department

    Sept 2018 - Aug 2023

  • E-Commerce & Marketing manager

    Sept 2017 - Oct 2018
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  DAISENA

  Feb 2024 - Apr 2024

  Marketing Project Manager

  - Formulation of budget and communication strategies (Aroma Gold coffee/Aroma Tea)- Planning and execution of communication strategy for the introduction of new products to the market.- Collaboration with the Latvian team to introduce and maintain products in the market, encompassing ATL and BTL solutions.- Development and implementation of festive season communication strategies.- Planning and ordering of POS advertising materials.- Cooperation with retail networks to promote products and campaigns.- Collaboration with advertising and POS agencies. Show less

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  UAB ICECO Holding

  Jun 2024 - now

  Brand Manager