
Ajay H P
Internship - Strategy & Operations

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About me
Novartis | IIM - Bangalore | Insights | Strategy
Education

Sri Jayachamarajendra College of Engineering
2006 - 2010B.E. Electronics & Communication
Indian Institute of Management Bangalore
2010 - 2012PGDM Marketing and Finance
Experience

Brigade Group
Apr 2011 - May 2011Internship - Strategy & OperationsProcesses and Quality (Across functions) – Assessed the effectiveness of an organization wide change initiative launched to improve planning, processes & quality across all functions & sites (clubs, hotels etc.). Suggested Annual Improvement & Roll-out Plan for 2011-12

Biocon
Apr 2012 - Nov 2014Project Management - Marketing, New Initiatives, Operations, Business Process mappingAdditional Responsibilities: Market Research, Business periodic review , Vendor Management , Customer Relationship Management• Responsible for Conceptualizing New Initiatives in Key Business aspects to Improve Efficiency• Effective Development, Implementation & Management of New Initiatives for all Business units • Implement Standardized method/Policies for Annual Budget Planning, Marketing Investment, Field Incentives and other Key aspects of Business to establish uniformity • Facilitating Quarterly/Monthly Business reviews with respect to Sales performance• As a support function address all adhoc requirements from BUs / Provide quick solutions• Streamline Customer Master (Doctor/Chemist/Stockist) and Integrate with other relevant modules Show less Project management - New InitiativesMarketing, Operation Excellence• SMART (Sales Management and Reporting Tool) Implementation across Business Vertical (1500+ Users)• Process mapping , Proto Design & Implementation of platform across all Business Units for o Tracking of Second Line Sales & Market Closing Inventory, o Tracking of Promotional Inputs & Samples distribution to Customerso Efficient forecasting to help production planning & distributiono Automation of expense reimbursement based on call reporting to field employees• SAP Implementation: Core team member responsible for ensuring Integration of existing platforms with SAP and smooth Migration from Dynamix ERP to SAP ERP for modules related to Branded Formulation • Projects involving Formation of new divisions, Restructuring of existing divisions & Portfolio• New Initiatives : E-detailing Business case to Senior Management /E - platform for Capturing data of Cytosorb Patient / Platform for FSO & DCA Daily activity Reporting / Platform for ABM feedback module on Inclinic activity of Rep Show less
Assistant Manager - Marketing and Sales excellence
Jul 2014 - Nov 2014Senior executive
Apr 2012 - Jun 2014

Dr. Reddy's Laboratories
Dec 2014 - Aug 2016Manager - Strategy & Planning• Business and Domain Models – Conceptualize and build the business model like Revenue, COGS, Clinical Trials and P&L model to reflect the business fully and keep it updated to the internal and external changes so as to support business decision making at domain and business levels. • Business Planning: Bottom up approach FY17 P & L planning by classifying all functions into 70 different units • Building the Competitive Stance - Build an internal perspective/stance on the evolving Biologics industry landscape and competition based on the market research provided by sources within the organization• Communication of Business Strategy - Support BU head in routine communication/review of the BU strategy within the organization through various platforms – newsletters, annual events, etc., and to company leadership and external stakeholders at various forums – Quarterly Review, Management council, and Board meetings, etc.• Portfolio Strategy: Prioritization of product portfolio in Biologics, Identifying new portfolio assets, Research on emerging markets macroeconomic scenario, regulatory requirements Show less

Biocon
Aug 2016 - Jun 2020Manager - Business development, Licensing and StrategyBusiness development and Licensing : Driving efforts and leading projects to In-License Differentiated / Novel Products for key territories of Biocon Branded formulations India BusinessStrategy : Long term strategic plan for formulations business and alignment of new initiatives and strategic projects with long term goals

Novartis
Jun 2020 - nowAssociate Director - Insights and Analytics
Sept 2023 - nowManager - Integrated Insights, NeuroScience Franchise
Jun 2020 - Sept 2023
Licenses & Certifications
- View certificate

Certified ScrumMaster® (CSM®)
Scrum AllianceMay 2022
Languages
- enEnglish
- kaKannada
- hiHindi
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