Uarda Koçi

Experience

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  Alpha shpk

  Jun 2005 - Sept 2005

  BTL Supervisor

  ● Team Leadership and Coordination: Led and coordinated a team of promoters, fostering collaboration and ensuring efficient campaign execution.● Campaign Analysis: Analyzed marketing tools and campaign effectiveness, providing comprehensive feedback and reporting results to guide improvements.

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  "Club FM" Radio

  Sept 2005 - Aug 2006

  Assistant Marketing Manager

  ● Audience Analysis: Analyzed radio audience demographics and preferences to enhance campaign targeting and improve client results.● Client Acquisition and Retention: Secured new clients while maintaining strong relationships with existing ones, expanding the station's client base.● Media Planning: Created tailored media plans based on client needs and target audiences, optimizing reach and impact.● Database Management: Maintained and updated customer databases, ensuring data accuracy and facilitating effective client communication. Show less

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  "Intervista" Newspaper

  Sept 2006 - Sept 2007

  Sales Manager

  ● Client Portfolio Management: Managed a diverse portfolio of new and existing clients, building strong relationships and ensuring consistent client satisfaction.● Advertising Strategy Development: Developed innovative advertising strategies tailored to client goals and target audiences.● Design Oversight: Supervised graphic designers throughout the design process, ensuring quality and timeliness for publication.

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  Call Center Albania

  Jan 2008 - Feb 2009

  Marketing Manager

  ● Media Analysis: Conducted in-depth monitoring of press and media channels, identifying schedules and channels with the highest viewership to optimize campaign placement.● Service Innovation: Spearheaded the creative development of new services in collaboration with programmers, ensuring smooth implementation and service effectiveness.● Advertising Supervision: Oversaw and provided guidance to graphic designers for effective advertising management, ensuring alignment with campaign objectives.● Performance Monitoring: Tracked and reported advertising performance, identifying areas for improvement and implementing corrective measures as necessary. Show less

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  Connext LTD

  Feb 2009 - Oct 2020

  Chief Operating Officer

  ● Operational Leadership: Successfully managed the agency's day-to-day operations, overseeing critical functions across account management, project management, and creative services. Streamlined workflows and coordinated teams to ensure optimal productivity and alignment with company goals.● Strategic Planning: Played a pivotal role in crafting and executing strategic plans, including expansion initiatives and revenue-growth strategies, driving the agency's presence in new markets and contributing to consistent financial growth.● Process Improvement: Identified and implemented process enhancements that boosted efficiency and improved service delivery, establishing a foundation for smooth operations and stronger client satisfaction.● Client Relations: Collaborated closely with the CEO and account teams to nurture client relationships, ensuring that client objectives were fully understood and met through innovative and effective marketing solutions.● Budget Management: Oversaw budgeting, financial forecasting, and cost-control efforts, ensuring adherence to financial constraints and achieving profitability targets.● Team Management: Recruited, trained, and developed diverse departmental teams, fostering a culture of growth and accountability within the agency.● Technology Integration: Integrated the latest digital marketing tools and technologies, leveraging advancements to streamline operations and enhance campaign outcomes.● Quality Control: Established and enforced quality standards across projects, ensuring high-caliber service delivery and strengthening the agency's reputation for excellence.● Risk Management: Proactively identified and mitigated operational risks, safeguarding the agency's performance and reputation.● Data Analysis: Utilized data-driven insights to guide decision-making, optimize strategies, and measure the effectiveness of marketing campaigns, contributing to informed and impactful operations. Show less

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  RedCloud

  Nov 2020 - Dec 2024

  ● Strategic Company Leadership: Led RedCloud’s overall direction, making critical decisions to drive growth in the entertainment market through innovative projects and partnerships.● Annual Project Calendar & Company Budgeting: Created the annual project calendar and managed the full company budget, ensuring efficient allocation of resources to maximize operational success.● Financial Oversight and Responsibility: Maintained full financial accountability, overseeing cost controls and revenue management to sustain and grow profitability.● Market Development and New Show Acquisition: Expanded market reach by identifying new entertainment shows and opportunities, fostering relationships with international production companies.● Long-Term Partnership Development: Negotiated and secured long-term contracts with global production firms, enhancing RedCloud’s offerings and market presence.● Performance Management and Staff Incentives: Designed and implemented a performance measurement framework and staff incentive structure, aligning team performance with company goals and rewarding exceptional contributions.● Organizational Structure and Project Management: Developed project-specific organizational structures and managed internal operations, ensuring seamless project delivery and team alignment.● Creative Campaign Oversight: Directed marketing campaigns across TV, radio, PR, digital, and influencer platforms, ensuring alignment with brand vision and market impact.● Sponsorship Acquisition and Relationship Management: Established and nurtured strategic sponsorships to secure funding and enhance mutual profitability.● Internal Communication and Staff Engagement: Conducted regular staff meetings and strategy sessions to ensure transparency, address challenges, and drive team motivation. Show less ● Annual Project Calendar Development: Designed and implemented a comprehensive yearly calendar for company projects, ensuring alignment with strategic goals and deadlines.● Project Budgeting and Financial Oversight: Managed budgeting for multiple high-stakes projects, carefully monitoring costs and revenue to optimize profitability and operational efficiency.● Vendor Sourcing and Quality Management: Identified and collaborated with both local and international suppliers, balancing cost and quality to meet project demands efficiently.● Creative Campaign Direction and Execution: Led the creative direction and execution of all marketing campaigns across TV, radio, PR, and digital platforms; managed influencer partnerships to amplify brand reach.● Sponsorship Acquisition and Relationship Management: Secured sponsorship deals and maintained strategic relationships with sponsors to ensure mutual profitability and long-term collaboration.● Project Organizational Structure Design: Developed and managed the organizational structure for each project, ensuring clarity in roles and responsibilities.● Internal Weekly Staff Meetings: Conducted weekly check-ins with internal teams to monitor project progress and resolve any operational issues proactively. Show less

  • Chief Executive Officer

    Dec 2022 - Dec 2024

  • Chief Operating Officer

    Nov 2020 - Nov 2022