Vignesh Krishnamurthy

Experience

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  Softusvista

  Mar 2015 - Jan 2018

  Senior Search Engine Optimization

  -SEO and content marketing for myautoglobe.com, specshero.com and distancesfrom.com.-End to end product development.-Analyzing and researching competitors and keywords to drive organic traffic.-Building the road map for the product and executing the plan efficiently.-Proposing features to enhance the framework or CMS or website.-Tracking the traffic and making use of website analytics to optimize the landing pages.-Enhancing the website by creating more actionable items for users, ensuring continuedsuccess of organic search with better user centric metrics.-Worked on usability enhancements-Creating and implementing algorithms to automate the entire web scraping process.-Worked on 3rd party APIs like Google Maps, Google Places etc. Show less

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  HealthOnRent

  Mar 2018 - May 2019

  Digital and General Marketing Manager

  i) Designing and building healthonrent.com from scratch.ii) Conducting thorough keyword and competitor analysis and writingcontent accordingly. Implementing both On page and Off Page SEO.iii) Creating and optimizing Google Ads campaign and handling a budgetof over 2L per month.iv) Constant A/B testing to ensure campaigns give maximum resultsand accordingly suggest UI/UX changes.v) Setting up and maintaining social media pages (Facebook, Instagramand LinkedIn). vi) Creating and maintaining social media campaigns(Facebook and Instagram).vii) Implementing Local SEO to increase sales and in turn revenue.viii) Writing algorithms and coming up with the logic to Automate theentire inventory management system and also help build theschema for the database.ix) Apart from Lead Generation, interacting with end customers,understanding their requirements and converting the order.x) Handling the entire operations of the company, right fromgenerating the lead to converting the lead and fulfilling the order inan optimized way. Show less

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  Enago (Crimson Interactive)

  Jun 2019 - now

  Senior Marketing Manager