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Vinícius Veçoso

Vinícius Veçoso

Designer

location of Vinícius VeçosoSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Product, Marketing and Experience Creative Director / Visual Designer / Creative Lead / Luísa's father

  • Education

    • Escola Superior de Propaganda e Marketing

      2011 - 2013
      Master of Business Administration (MBA) Gestão em Design Estratégico

    • Faculdade de Arquitectura da Universidade do Porto

      2000 - 2001
      Arquitetura, Design.

    • Universidade de São Paulo / USP

      1997 - 2002
      Graduação Arquitetura e Urbanismo

  • Experience

    • Kriando/ Brandium - Brand Strategy & Design

      Feb 2002 - Feb 2006
      Designer

    • Hype Eventos e Ativação de Marca

      Feb 2007 - May 2015

      • Creative Director

        Nov 2013 - May 2015

      • Art Director Coordinator

        Jan 2012 - Nov 2013

      • Senior Art Director

        Feb 2007 - Jan 2012

    • Independent professional

      Jun 2015 - now
      Creative Director | Visual Designer

    • Dragon Rouge

      Jan 2016 - Dec 2016
      Corporate Designer Coordinator

    • D.mattos live marketing

      Jan 2017 - Oct 2017
      Creative Director

    • Red Door Agency

      Oct 2017 - May 2021
      Creative Manager

      As Creative Manager, I built and mentored a team that grew to over 20 people, including Designers, Art Directors, Motion Designers, Architects, and Set Designers, among other roles. The creative department played a key role in competitive bids and impactful projects with significant financial implications, such as Google, Google Cloud, SAP, and Heineken, as well as the agency's own brand repositioning, which placed it among the largest in Brazil._Como Gerente de Criação, criei e mentorei um time que chegou a mais de 20 pessoas, incluíndo Designers, Diretores(as) de Arte, Motion Designers, Arquitetos(as) e Cenógrafos(as) entre outras funções. A área de criação foi peça chave em concorrências e projetos impactantes e extremamente relevantes em termos financeiros como Google, Google Cloud, SAP e Heineken, além do reposicionamento de marca da própria agência, que passou a figurar entre as maiores do Brasil. Show less

    • SRCOM

      Oct 2017 - Oct 2018
      Creative Manager

    • TC

      May 2021 - Oct 2023
      Head of Creative / Marketing

      As the Marketing Creative Manager, I led a team that grew to over 30 members, including Social Media, Audio-visual, Copywriting, Design, Motion Design, and Web, to name a few. The department provided essential support to the company throughout the IPO process. It actively contributed to the rebranding process, not to mention strategy and design for the platform, as well as campaign content for all the company's business units. _Como Gerente de Criação e Marketing, liderei um time que chegou a mais de 30 pessoas, incluíndo Midias Sociais, Audiovisual, Redação, Copywriting, Design, Motion Design e Web Design, entre outras disciplinas. A área deu suporte fundamental para empresa ao longo do processo de IPO. O time também participou ativamente no processo de rebranding, sendo responsável pela geração de awarness, leads e novos negócios, sem falar na criação de conteúdo proprietário para a plataforma além de campanhas para todas as unidades de negócio da empresa. Show less

    • Red Door Agency

      Oct 2023 - now
      Diretor de Criação e Design

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Vinícius Veçoso
      1st place - Heineken F1 Experience BEA WORLD International Festival / Sports Events Nov 2019 How can wee see F1 from a fresh perspective?We took the F1 Experience to new cities in Brazil, making it accessible to over 125,000 fans, applauding the “unsung heroes” of F1, honoring Barrichello and Massa with a farewell ovation they were never offered, and giving the audiences a thrilling day that included live concerts, drift shows, and custom Heineken Street Parades. We were the only latin american agency in the event shorlist.Case also awarded in 1st place at the… Show more How can wee see F1 from a fresh perspective?We took the F1 Experience to new cities in Brazil, making it accessible to over 125,000 fans, applauding the “unsung heroes” of F1, honoring Barrichello and Massa with a farewell ovation they were never offered, and giving the audiences a thrilling day that included live concerts, drift shows, and custom Heineken Street Parades. We were the only latin american agency in the event shorlist.Case also awarded in 1st place at the FIP - FIP - Festival Internacional de Marketing 2019 Show less
    • Awarded to Vinícius Veçoso
      1st Place - Google Cloud On Board Event FIP - Festival Internacional de Marketing, Nuevas Técnicas de Comunicación, Innovación y Eventos Oct 2019 1st place - Eventos con Programas ItinerantesWe took thousands of developers for a huge open air classroom into Brazilian Soccer Stadiums.
    • Awarded to Vinícius Veçoso
      1st Place - Motorola G7 Launch event FIP - Festival Internacional de Marketing, Nuevas Técnicas de Comunicación, Innovación y Eventos Oct 2019 1st Place - Lanzamiento y Relanzamiento de Productos Vinculados a la Telefonía yComunicacionesThe event was held in São Paulo, and streamed live to dozens of countries.Journalists, clients, influencers, and the Motorola team were among the over 350 participants at the event: F&B, plenary session, space for activations, demonstrations, and sale of all G7 phones, in addition to round tables with journalists at the end.It was a huge responsibility, as Brazil is Motorola's… Show more 1st Place - Lanzamiento y Relanzamiento de Productos Vinculados a la Telefonía yComunicacionesThe event was held in São Paulo, and streamed live to dozens of countries.Journalists, clients, influencers, and the Motorola team were among the over 350 participants at the event: F&B, plenary session, space for activations, demonstrations, and sale of all G7 phones, in addition to round tables with journalists at the end.It was a huge responsibility, as Brazil is Motorola's main market around the world and the opening of the event was attended by the company's global CEO, Sérgio Buniac.The final result was a large number of articles created by different vehicles around the world, reaching the job’s main objective, and a sales hit with over 3,000 phones sold at the event and online. Show less
    • Awarded to Vinícius Veçoso
      1st Place - Raia Drogasil | Notáveis do Ano FIP - Festival Internacional de Marketing Nov 2018 FIP - Festival Internacional de Marketing, Mejor Evento de Celebración
    • Awarded to Vinícius Veçoso
      1st Place - TCC ESPM - APP "Ta no ponto" ESPM - Gestão Estratégica do Design Jun 2014 Digital Product developed for MBA Conclusion.