
Rory Pattisson
Events Staff

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About me
Designing Behavioural Science Informed User Experiences | Director of Kronos
Education

Durham University
2021 - 2023Master of Science - MS Behavioural Science DistinctionResearch methodologies, data analysis, and the design of interventions to influence behaviour in positiveways. My thesis explored the relationship between brand loyalty and green-washing.

Durham University
2018 - 2021Bachelor of Arts - BA Philosophy and Psychology First Class HonoursFoundation to psychology. Pursued interest in business ethics and aesthetics.
Experience

The Crazy Bear Group
Jan 2016 - Sept 2018Events Staff
St Cuthbert's Society
Jan 2019 - Jun 2022College Bar SupervisorPulling pints, managing staff, and training new starters. Learned how to professionally resolve disputes with rowdy customers.

Rory Pattisson Photography
May 2022 - Jan 2023Events PhotographerProvided event photography for balls, parties, and weddings. Developed basic client relationship skills and rate negotiation strategies.

Kronos Clothing
Feb 2023 - nowDirectorCarving out a niche in the competitive fashion industry by merging classical aesthetics with modern sustainability principles.Initially created out of an appreciation for classical design, I intend to scale as a slow-fashion luxury brand and produce pieces that do not need to be replaced.Currently in the process of sourcing from a new supplier in order to adopt a 'batch' pre-order business model to avoid the up-front investment and wastage involved with having surplus stock.

KronosLDN
Apr 2024 - nowDirectorSelling razors with transparent marketing practices. I have identified safety razors as a product that has been side-lined in favour of cartridge razors (due to cartridges being more a profitable option for razor companies).Safety razors have a strong USP: 1. Replacement blades are much cheaper.2. With good technique it is a smoother shaving experience.With the current trend of transparency marketing (mostly through short-form video content), I am focusing on bringing this USP to life with convincing creative. Ultimately, I believe this is a strong e-commerce opportunity because these products are genuinely beneficial and therefore facilitate a high level of trust. Show less
Licenses & Certifications
- View certificate

An Introduction to Consumer Neuroscience & Neuromarketing (Online Course)
Copenhagen Business SchoolMar 2024
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