Don Godfrey

Experience

• 

  Jade Grading

  Feb 2003 - Apr 2005

  Sr. Sales/Marketing Manager

  Facilitated an increase in projects of operation by 54%. Coordinated and managed strategic processes for a new division of refuse operations. Supervised 8 staff teams with oversight of all new and existing projects. Lead manager of all ongoing strategic marketing plans and sales initiatives. Worked on consulting basis between 2005-2007.

• 

  Family Strategies

  Feb 2005 - Feb 2007

  Director of Operations

  41% increase in revenue due to modernization of marketing communication and programming initiatives. Key coordinator of the acquisition and transition to an expanded facility, orchestration of in-depth interviews with local television, radio and news media. Supervision and tracking of 15 different work groups for progress and profitability. •Spokesman and public relations specialist to the press, press release writing and facilitation of events.•Managed marketing and advertising in a variety of media forums.•Sustaining and expansion of current company programs.•Implementation of regional and national speaking engagements, experiential outings and workshops.•Organization of regional and national event planning.•Located and secured new sources of revenue and funding.•Evaluation and analysis of marketing and programming financial reports, statistical tracking and income projections. Show less

• 

  Southwire Company

  Feb 2007 - Aug 2014

  • Successfully managed and guided a team responsible for increasing the profitability of existing products and for developing new products. • Channeled growth by effectively managing product inventory in various regions through utilizing product and market analysis, and effective product maintenance. • Managed entire product line life cycle, including: P&L, healthy EBITDA, strategic planning, tactical activities, forecasting, procurement and achievement of sales growth. • Responsible for overseeing management and quality control programs with both domestic and international manufacturing partners.• Senior Manager of cross-team-collaborations with marketing, engineering, sales, legal, operations and R&D to ensure that all product requirements and goals are met for pre-launch, development and post-launch product plans. Show less • Oversaw and directed the implementation of go-to-market strategies• Responsible for fostering new and existing customer development, strategic product growth, maintenance of distribution relationships, creating new training and educational programs, regional/corporate sales support initiatives, branding, strategic and competitive analysis, management of new product collateral, and trade shows. • Created successful national and regional marketing plans to coincide with sales goals and tactical campaigns utilizing a wide range of traditional and innovative marketing initiatives.• Responsible for tracking and reporting on ROI of all marketing expenditures.• Development and management of social media; including the creation of videos, Aps, blogs, educational webinars, Facebook, Twitter, websites and staying current on emerging technologies.• Analyzed strategic marketing opportunities by identifying customer requirements, defining the market, evaluation of competitor's share, and competitor's strengths and weaknesses, forecasting projected business, and establishing targeted market share.• Trade show planning, coordination and execution across company divisions: received “Showstopper” award for new products at 2008, 2009 and 2012 NECA Expos. Show less

  • Sr. Product Manager

    Aug 2013 - Aug 2014

  • Director of Marketing

    Feb 2007 - Aug 2013
• 

  Axxiom Supply

  Aug 2014 - Jun 2017

  • Responsible for company growth through new and existing marketing initiatives, new product development and new client relationship building. Working as the lead in implementing and driving strategic goals across multi-market teams to deliver projects efficiently and effectively. Establishing and guiding the appropriate market needs required to facilitate new product development and foster strong partner relationships.• Leading and guiding the marketing team to maximize the Axxiom footprint within the industry while developing planned strategy and analysis to achieve maximum ROI.• Expanding the breadth of the Axxiom brand, launching new products, and increase publicity with private label products for strategic distribution partners.• Combining a mix of traditional and tech driven marketing strategies to reach the consumer at multiple levels.• Directing educational seminars to improve salesmen learning activities, technology and media campaigns, PR activities, trade shows, social media and video presentations.• Establishing market relationships and supporting strategic accounts by solidifying both management and executive level connections.• Building relationships of trust with key partners as well as developing relationships with new partners.• Identifying prospective clients and presenting solutions that meet short & long term needs. • Building relationships of trust through a “real” and honest approach to create strong and lasting connections. Show less • Manage day to day and long term objectives, including: analysis, projections, plan development & execution, supply chain health, international relations and negotiations.• Leading strategic sourcing team to maximize the best possible outcomes for new products and potential development opportunities.• Continually looking for ways to increase domestic and international sourcing capabilities with high quality-competitive cost options.• OEM quality control management, concept to market collaboration with cross functional teams and customers.• Management of in-house and supplier R&D teams to collaborate in development of unique and proprietary products.• Budget and financial management responsibilities including: ROI, P&L, pricing evaluation, contract negotiations and sales projections.• Development and maintenance of long term relationships and strategic partnerships with suppliers, cross functional teams, and distribution. Show less

  • Director of Marketing & Business Development

    Aug 2015 - Jun 2017

  • Director of Product Development

    Aug 2014 - Aug 2015
• 

  Southwire Company

  Oct 2017 - Sept 2018

  Field Tool Specialist, AZ & Las Vegas

  • Develop sales plans to increase territory sales, including work with end-users, distribution partners and manufacturers reps.• Trainings, counter days, regional events and marketing activities to support sales efforts in merchandising and capital goods sales.• Business development efforts to effectively convert contractors, strategic distribution partners and reps to the Southwire Tools & Equipment solution.• Engage in wire pulls, tool round-ups and job site visits to increase product awareness and brand recognition.• Analysis of plan and budgets, Salesforce updates, expense reporting and organization of regional administrative responsibilities. • JATC trainings provided throughout locations in the greater Phoenix area and Las Vegas. Show less

• 

  ACO, Inc.

  Sept 2018 - May 2019

  Product Development Manager

  Responsible for product planning and product marketing activities for connected products and services. This includes managing the product throughout the product life-cycle, gathering and prioritizing product and customer requirements, defining the product vision, and be the key technical liaison between the ACO Global Building Drainage competence centers "C & I" (Pribyslav, CZ) and "Residential" (Haustechnik, GR) to deliver winning products. It also includes working with sales, channel partners, marketing and cross functional support to ensure revenue, margin and customer satisfaction goals are met, and that the product and marketing efforts support the company’s overall strategy and goals.o Lead the development of timely business, economic, market and competitive intelligence analysis to support strategic planning initiatives and penetrate new markets.o Define key buyers and influencers and assist Marketing staff to develop compelling messaging approaches.o Be close to the customer, deeply understand voice of customer (VOC) needs, and measure ongoing customer satisfaction.o Review and evaluate competitive products and offer feedback for R & D, manufacturing and sales team.o Execute the product strategy for the Building Drainage Products; includes new product development opportunity assessments and product enhancement recommendations.o Integrate the Products strategy into product road-maps while working closely with engineering, sales, marketing, operations and supply chain to ensure that revenue, margin and customer satisfaction goals are met.o Establish product forecast and relevant KPI for existing portfolio of products and new product introductions; ensuring stakeholder and leadership buy-in.o Serve as voice of the customer for product category and apply to the company's ability to meet or exceed customer satisfaction goals.o Optimize product scope through each distribution channel. Show less

• 

  Southwire Company

  May 2019 - now

  Develops and implements a strategic sales plan to increase sales and profits for Southwire products to established and new customers.Develops a plan to identify and convert competitive product to Southwire and works the plan to closure.Leverages sales programs, promotions and market development funds for the best value of the company and distributors.Initiates category management for benefit of Southwire and the distributor partner.Roles include: GM and ROI analysis, turns analysis, self-administered VMI.Maintains awareness of distributor inventories; works to insure adequate levels.Manages profitability of the account from a distributor’s perspective while maximizing profitability for Southwire as well. Margin analysis and pricing to be evaluated as well.Merchandises counter displays to ensure Southwire products are prominently displayed, organized and shelf space is maximized and optimized. Ensure Re-order tags are present on all displays.Conducts training sessions with agent representatives, distributor representatives and end users to educate them in proper use and effective sales techniques of Southwire tools.Conducts on-the-job demonstrations for all products to prospective end-users.Provides input to Product Managers regarding product upgrades or obsolescence. Maintains awareness of competitors and product lines.Represents company at trade shows, distributor meetings, etc. Introduces, promotes and gains placement of new products.Maintains regular sales call frequency on major end-users in assigned territory as required to increase sales.Captures all required information into Salesforce.com on a daily basisMaintains Expenses within 21 days of the expense occurringMaintains Playbook with current information Show less

  • Contractor Solutions Professional

    Nov 2023 - now

  • Field Tool and Equipment Specialist for Southwire Company

    May 2019 - Mar 2024