Nicolette Mandelstam

Experience

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  Absa

  Sept 2006 - Jun 2010

  Specialising in direct marketing for the Absa Financial Services Companies.I was responsible for the complete end-to-end management of all direct marketing campaigns. The role was strategic and operational and required interaction with various internal (data, product owners, etc) and external (printers, call centres, etc) stakeholders. Campaign / project management included:• Data: select based on product and business requirements; using results of previous campaigns and include test cells to test different client profiles against each other.• Channel: select the best channel for the product, client channel preference and most cost effective to ensure the highest ROI. Channels were mostly integrated to ensure maximum reach, eg. Warm-up SMS followed by an outbound call, direct mail with call to action to either respond via SMS, email, inbound or fax and a follow-up outbound call to non-responders.• Responses: ensure clients have all the response channels available per campaign to achieve targets.• Fulfilment: plan and implement the fulfilment process prior to campaign launch date to minimise cancellations due to non-fulfilment.• Analysis: analyse campaigns during and after close to extract learnings, tweaks during campaign (eg. Script change) and apply in future campaigns. Show less

  • Business Development Manager

    Sept 2009 - Jun 2010

  • Campaign Manager

    Sept 2006 - Aug 2009
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  Echelon Private Clients

  Jul 2010 - Aug 2011

  Communication Consultant

  My role was to create, build, implement and maintain marketing and branding strategies for the company. It also entailed creating campaigns that the brokers could use to market to their existing and prospective clients.The company assisted brokers to build their business. My role was to create tools for the brokers to do this, ie. build & retain clients in a profitable manner.I also assisted the broker consultants by creating marketing material that they could use to market the company and its offering to their existing and prospective brokers.I was also resopnsible to create & maintain the company website. This function also extended to creating and maintaining brokers' websites - part of the offering to them.In terms of branding, I assisted to create events, tools, branding material to market the brand. I was also the gate keeper for our Corporate Identity. Show less

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  Computer Facilities

  Sept 2011 - Jan 2014

  Business Development Manager

  My main role is to generate new business and grow the existing client base by building strong relationships with internal and external clients and suppliers. This requires a strong understanding and application of the marketing process to enable us to offer the best solutions to our clients.I also manage a number of campaigns: from planning, implementing, execution and measurement.

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  Hollard Insurance

  Feb 2014 - Mar 2017

  Plan and implement new direct marketing campaigns.Identify improvement areas for existing campaigns.Create best practice Assist in shaping the Direct Marketing / Data strategy for Hollard Affinities and Direct (HAD) Partners. Assume End to End responsibility for the overall execution of multiple Direct Marketing campaigns simultaneously.Assist in the planning and scoping of new campaigns together with business stakeholders.Assume responsibility for ensuring all outputs and outcomes for each campaign are met.Identifying variances in campaign KPI’s.Instituting corrective action plans when campaign outcomes are not in line with KPI’s.Managing all stakeholders and Vendors to agreed SLA’s.Providing all campaign stakeholders with regular and accurate reporting on campaign progress.Leveraging analytical insights from multiple campaigns across the wider business.Manage all campaigns to budget.Recommend process improvement ito planning and execution of all campaign based activity.Recommend new strategies and tactics to all relevant stakeholders so as to continuously improve the campaign environment. Liaise with internal teams to ensure delivery on in all areas. Show less

  • Channel Manager

    Nov 2016 - Mar 2017

  • Campaign Manager

    Feb 2014 - Oct 2016
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  Halls Financial Services

  Apr 2017 - Sept 2018

  Campaign Manager
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  Advantage Motor Protector (AMP)

  Oct 2018 - now

  Manage key projects within the company and bigger group. Coordination and completion of projects on time, within budget, and within scope. Oversee all aspects of projects. Agree scope and deliverables, set deadlines, assign responsibilities and monitor and summarise progress of project. Prepare reports for upper management regarding status of project. Projects include product development, automation, process improvement, BI & reporting, new channel and product set-up, system integration, campaign set up Show less

  • Special Project Manager

    Aug 2020 - now

  • Head: Direct Channel

    Oct 2018 - Jul 2020