
Philip Pedersen
Regional Director, Financial Services

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About me
Sales Manager
Education

Wilfrid Laurier University
-BA Economics, Business
Experience

GE Capital ITS
Jan 1995 - Oct 1999Regional Director, Financial ServicesInitiated and captured significant new technology financing and asset management business with Financial Post Top 500 large enterprise organizations. I closed business in excess of 125-150% of my annual budget, delivering significant profit margins. Recognized with the President’s Club Award and the Top Achiever Award reflecting my standing among the Top 20% of the sales force.

Canon Canada
Jan 2000 - Jan 2003Sales Manager, Major AccountsDrove sales and RFP strategies, leading a senior team of up to 11 Major Account Executives in best-practices. I directed sales activities focused on capturing and retaining Financial Post Top 500 and Public Sector accounts. Met or exceeded targets year over year – consistently ranked 1st or 2nd in Major Account Branch, and recipient of Sales Excellence Award.

CIT
Jan 2003 - Jan 2004Director, Business Development - Office and Technology FinanceDrove business development and sales strategies nationally while directing sales teams in Burlington, Montreal and Calgary, consisting of 30+ direct and indirect reports. Increased revenue by 60% and achieved 103% of plan while attaining a 15% growth in market share, elevating CIT’s position to the top 3 office equipment lessors in Canada.

Nexcap Finance Corporation
Jan 2004 - Jan 2005Director, Business DevelopmentProspected for new business and negotiated Master Lease Agreements with major Canadian corporate and public sector organizations. Initiated and developed long-term relationships, helping to establish Nexcap as a leading Canadian technology and equipment lessor.

Lexmark Canada Inc.
Jan 2007 - Jan 2008Senior Account ManagerGenerated sales of networked printing devices and software solutions by forging relationships with resellers, software vendors and channel partners, as well as direct prospecting to corporate and educational clients.

Konica Minolta Business Solutions Canada
Jan 2008 - Jan 2009Sales ManagerRebuilt the sales team and the overall sales/service operations within the Downtown Toronto Sales Branch leading a team of 9 Commercial, Major Account and Production Print representatives. My coaching and mentoring helped the team to raise the company profile in 4 key sectors – Commercial, Major Accounts, Production Print and Public Sector. I was also instrumental in capturing a large win at a major healthcare organization for Konica Minolta.

Asigra Inc.
Jan 2010 - Jan 2011Regional Sales ManagerEstablished new partnerships with Managed Service Providers (MSP) in the South-Central USA Region, selling and equipping them with best in class, market leading hybrid Cloud Backup and Recovery solutions, enabling them to build a service offering for their target customers. These ranged from large enterprise organizations to small/medium businesses and consumers.

Dell Technologies
Jan 2011 - Jan 2019Account Executive, Large Enterprise - Dell Financial Services Canada Ltd.In this role I was responsible for providing lease and consumption-based solutions for the direct business via the Dell EMC salesforce, as well as driving indirect selling through Channel Partners. Much of my success was achieved through non-Dell transactions in Large Enterprise accounts where Dell EMC was not well established. I generated average revenue results of 123% against plan over the last 12 Quarters, achieving this revenue growth in the portfolio by consistently generating 50% or more of the revenue from Third Party Hardware and Software business with End User customers, for whom I was seen as a trusted advisor. Recognized for several key wins, most notably for winning the largest 2-year rollout deal in the history of the organization in Canada. Show less

Canon Canada Inc.
Oct 2020 - Nov 2023Sales Manager
Licenses & Certifications
- View certificate

The Six Morning Habits of High Performers
LinkedInAug 2020 
Six Sigma Green Belt (CSSGB) - Sales
GE Capital
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