
Balaji Naidu
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About me
Head of Digital Marketing @ Skyward Digital | Top Marketing Credentials
Education

Gujarat University
2005 - 2007M.com Commerce
Experience

K Pravinchandra & Associates
Jun 2006 - Sept 2008SupervisorStarted journey as a Data Entry Operator, being worked over there I have got a prize for completing the whole day work in a half day (as at that time being preparing for my Master degree I was doing part time) on behalf of my working I was appointed to Admin level and at last as a supervisor in HSBC (EDP) Department (DSA of Credit Checking and verfication). As a supervisor I has to supervise the Data Entry of the Operator ( ie Quality Check), communicate with the Top Offical of HSBC Bank and Preparing the MiS during the week end and month end. Show less

Shakti Informatics Pvt. Ltd.
Sept 2008 - Sept 2009Team LeaderWorked as a team leader in Bpo as well as IT department. Being worked in Bpo handling different project of Word processing and Excel (15 to 20 team member) , While working in IT department specialized in various skill of link building and other Seo technique. Handling different projects of Web commenting, Forum posting and other projects of data collection from the website.

Third Generation Resources Pvt. Ltd.
Sept 2009 - Oct 2011Sr SEO Expert (Team Leader)Handling In house as well as Vital SEO Projects. Suggesting On page ChangesEmploying Various Link Building TechniquesAnalysis through Google Analytics and Webmaster ToolContent Writing especially for Blog Post & In SEO house ProjectsCreation of Scope DocumentBuilding SEO Strategy Leading the TeamWeek end & Montly ReportingCommunication with Client

PathofSEO
Oct 2011 - Mar 2014SEO ManagerGenerating Business for the CompanyAnalysis of Client's Website from SEO Perspective and recommend ChangesPreparation of Scope DocumentsPreparation of Link Building Strategy and its ExecutionHandling SEO Projects and communicating with the clients

PRONIX Tech
Feb 2012 - Mar 2014Sr SEOWorking as a Sr SEO Analyst - Handling on page as well as Off page optimization

MLM Diary
Apr 2014 - Sept 2015Digital Evangelist
ViitorCloud Technologies
Feb 2016 - Sept 2018Digital Marketing ExpertDevising strategies to drive online traffic to the company website.Tracking conversion rates and making improvements to the website.Developing and managing Digital Marketing CampaignsUtilising a range of techniques including paid search, SEO and PPC.Overseeing the Social Media Strategy for the company.Managing online Brand and product campaigns to raise brand awareness.Managing the redesign of the company website.Improving the usability, design, content and conversion of the company websiteResponsibility for planning and budgetary control of all digital marketingEvaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing.Developing new and innovative strategies for increasing the web presence of clients' websites.Communicating technical issues in an easy to understand way with the teamStrong understanding of current online marketing concepts, strategy and best practice. Show less

WeeklyHotels.com
Feb 2016 - Sept 2019Digital Marketing Consultant
Ensight Business Solutions Pvt Ltd
Oct 2018 - Sept 2019Project Lead Digital Marketing
Adit
Sept 2019 - Feb 2024Head Search Engine OptimizationLeading the team of 60+ Digital Marketing Brains for the client's growth.

Skyward Digital
Jan 2024 - nowHead of Digital MarketingExcited to lead as Head of Digital Marketing at Skyward Digital, an Australian start-up revolutionizing the digital marketing landscape. We specialize in elevating client visibility and driving lead generation. Our tailored strategies and results-driven approach ensure measurable growth for businesses. As a passionate leader, I'm committed to crafting impactful campaigns and leveraging innovation to propel our clients to success.
Licenses & Certifications
- View certificate

Email Marketing: Drip Campaigns
LinkedInAug 2019 - View certificate

Mindfulness
LinkedInAug 2019 - View certificate

Reduce Stress and Anxiety by Managing Your Nervous System
LinkedInMar 2022 - View certificate

Storytelling with Data
LinkedInJul 2019 - View certificate

Metaverse and NFTs for Marketing
LinkedInSept 2022 - View certificate

Small Business Marketing
LinkedInAug 2020 - View certificate

Marketing Tools: SEO
LinkedInAug 2020 - View certificate

Danny Sullivan on SEO
LinkedInAug 2019 - View certificate

Online Marketing Foundations: Digital Marketing Research
LinkedInApr 2017 - View certificate

Top 10 Marketing Challenges
LinkedInApr 2017 - View certificate

Social Selling Benchmarks and Scorecard
LinkedInJul 2019 - View certificate

Local SEO
LinkedInAug 2019 - View certificate

Coaching Yourself through the Ambiguity of Leading
LinkedInMar 2022 - View certificate

Advanced SEO: Search Factors
LinkedInAug 2020 - View certificate

Marketing Foundations: Customer Segmentation
LinkedInAug 2019 - View certificate

Prioritizing Your Tasks
LinkedInAug 2019 - View certificate

Certificate of Appreciation
UpGradOct 2022 - View certificate

Generative AI for Digital Marketers
LinkedInJun 2023 - View certificate

Online Marketing Foundations
LinkedInAug 2019 - View certificate

17 Questions to Help Improve Your Marketing
LinkedInAug 2020
Languages
- enEnglish
- hiHindi
- taTamil
- guGujarati
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