August Swenson

Experience

• 

  DoTERRA International LLC

  Apr 2017 - Oct 2020

  Managed marketing strategy for new and existing product launches. Conducted product / market research that drove product creation process, including formula, packaging, positioning, and messaging. Handled go-to-market strategy for new product launches, managing timeline and communication between purchasing, operations, R&D, regulatory, creative, international management, and company leadership.• Created and managed go-to-market strategy for multiple product launches.• Drove consumer feedback research that influenced product line strategy and product launches.• Created marketing strategies / collateral for seasonal promotions. • Planned and managed product line booth for annual global convention that attracted 30K attendees. Show less

  • Associate Manager, Product Marketing

    Jan 2019 - Oct 2020

  • Product Coordinator, Product Marketing

    Apr 2017 - Jan 2019
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  Cricut

  Oct 2020 - Oct 2023

  Associate Global Product Manager

  Directed technical development, creative, channel / sales, operations, and marketing groups to ensure successful global launch of new products. Owned P&L on assigned category with quarterly financial reviews presented to company leadership on product success and strategic recommendations. Conducted market research on consumer needs and competitive analysis to determine product features and benefits that drove product development, positioning, messaging, and marketing strategy. Launched program that included multi-faceted revenue stream across hardware, software, and content subscription products. • Managed multi-channel global product from conception to launch. • Drove new products through stage gate process, maintaining product development standards and program timeline. • Oversaw existing product category that accounted for 20% of company revenue. Show less

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  Walker Edison

  Oct 2023 - Aug 2024

  Product Manager

  Managed multiple product categories while driving KPIs. Launched new products shaped by consumer and market research to improve category growth. Partnered with cross-functional teams across entire product lifecycle, including inception, launch, and ongoing category management. Managed stakeholder and executive support through stage gate process. Led special projects, including consumer generated content strategy, company product warranty program, and new product showcases for board presentation. • Led new channel development by providing product and pricing strategy based on shopper profile.• Partnered with technical and sourcing teams on innovation development to drive product differentiation.• Introduced program to drive product page reviews that supported new product ramp while reducing company investment. Show less