Lam Tran

Experience

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  California Fitness & Yoga

  Jul 2016 - Jan 2018

  Digital Marketing Executive

  - Responsible for all digital advertising channels such as Facebook & Google - Accountable for online revenue, and generating leads for the brand Eri International Clinic.Achievement:- Performance Marketing of the Year 2017

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  Bridgestone Asia Pacific

  Feb 2018 - Mar 2020

  Digital Marketing & Brand Communication Specialist

  - In charge of digital marketing channels from owned assets to paid media, controlling media budget for the Vietnam market.- Consultation, planning & execution for branding, communication & commercial campaigns across digital channels (Social media, Search engine marketing, Online forums & car groups, Radio & traditional media). Achievement:- Gold Global CSR Awards for the campaign “Bridgestone Squad" – Complete Safety for Children in 2019

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  ACB - Asia Commercial Bank

  Apr 2020 - Feb 2021

  Senior Digital Marketing Specialist

  - Accountable for digital marketing activities of ACB’s digital banking products.- Design and implement branding, communication, and commercial campaigns on the web.- Interact with customers via mobile app, digital channels and data-driven marketing platforms such as Insider, AppsFlyerAchievement:- Launched e-KYC campaign and attracted 1 million customers by elevating Facebook click-to web campaign- Launched ACB Business App- Rebranded ACB mobile app to ACB ONE

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  Shopee

  Mar 2021 - May 2022

  Brand Partnership - Account Manager

  - Owned accounts for Electronic & Home Appliance brands and take responsibility for their marketing activities- Consulted brands on digital marketing activities on Shopee and helped them grow their GMV/NMV targets- Created JBP/CBP plans with focus brands and coordinated with teams to deliver 360* marketing services for managed brandsAchievements:- Increased focus brands by 3x (5 to 15 MNCs brands) by using an efficient brand streamlining strategy - Built Shopee game’s package for pitching with brands- Developed a brand marketing investment tracker for the team Show less

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  MIA.vn

  Jun 2022 - Jul 2023

  Digital & Ecommerce Manager

  - Led digital & e-commerce team, managed operations on Website, Facebook & e-commerce marketplaces such as Shopee, Lazada, Tiki, and Tiktokshop- Accountable for digital & e-commerce strategy, monitored objectives, spendable budget, P/L, and stock planning- Negotiated with stakeholders and ensured cross-functional collaboration- Oversee programmatic ads, digital content planning, commercial and assortment planning, sell-out forecasts- Provided insights through digital activities weekly, monthly, and quarterlyAchievements:- Exceeded NMV goal by 127% in 2022 and 120% in Q1 2023- Maintained profitable P/L for all platforms through a strong optimization mindset- Ranked 2nd on Shopee and 1st on Lazada during Mega's 2022 campaigns. - Recognized by Tiktokshop for 8x growth in followers and engagement- Won pitch for Lazada’s 2023 Super Brand Day for potential brands Show less