Alysha Tuma

Experience

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  Harvard Model United Nations

  Jan 2009 - Sept 2009

  Delegate

  As a delegate, I worked with my fellow team members to gain insight into the procedures of the United Nations and the real-world dynamics of international relations by assuming the role of a UN representative. I participated in debating issues and drafting resolutions with other participants from around the globe in response to topics of debate and global concern.

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  American Pool Enterprises, Inc

  May 2010 - Jul 2012

  Lifeguard
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  Global Studies, Washington and Jefferson College

  Jul 2011 - Dec 2011

  Global Ambassador

  Helped international students transition from their home country to the US by helping them adjust to life in America. I was fortunate enough to be paired with students from France, one of which was my student ambassador when I studied abroad in Paris at the Université Paris Dauphine. In addition, I had volunteered as a Goodwill Ambassador, and assisted these students with their transition before and after their arrival to the US by reaching out to them via email and social networking. To help these international students adjust to life at W&J, I helped them find their way around campus, as well as where to find all the school resources (libraries, computer labs, etc.), and occasionally met with them to check on how they were adjusting to their new academic and social environments. Show less

• 

  Pittsburgh Post-Gazette

  Jul 2012 - Feb 2018

  • Own full responsibility for results of multiple (25+) digital media campaigns, including management and delivery fulfillment in a highly detail oriented, analytically driven environment.• Serve as the subject matter expert on a number of media platforms, reporting tools, implementation tactics and analysis.• Translate media marketing objectives and various strategies into campaign recommendations across multiple platforms by utilizing experience and professional judgment to formulate successful campaign plans.• Optimize daily campaign results via the use of data management systems, reporting and data analysis.• Manage revenue margins and assess effectiveness of campaigns.• Facilitate and process proposals, identify billing and ordering needs when necessary and identify changes in managed revenue, all in an effort to achieve individual/team/department goals.• Identify key areas of need for business owners/marketing managers, collaborate with team members to create and deliver internal and external presentations, and educate on digital marketing.• Create and sustain strong customer relationships by fulfilling and exceeding campaign result expectations, maintaining complete knowledge of platforms and tactics, and maintaining all necessary certifications.• Complete shared team responsibilities, including conducting educational webinars, creating blog posts to share with advertisers, and hosting information-sharing events for clients. Show less Manage inventory and delivery of digital advertising campaigns, as well as perform data & revenue analysis functions. Monitor programmatic advertising-placement & optimization of digital inventory & price floors. Develop communication and maintain working relationships in order to collaborate with members of interdisciplinary departments. Identify and process optimization opportunities, create and maintain service metrics for all pg.com, pg.mobile, and programmatic advertising campaigns. Act as liaison between intermediary media partners, vendors, and account management representatives. Show less

  • Programmatic Campaign Manager

    Apr 2016 - Feb 2018

  • Digital Operations/Programmatic Specialist III

    Aug 2015 - Apr 2016

  • Digital Operations Specialist II

    Nov 2014 - Aug 2015

  • Digital Services Representative

    Jul 2012 - Nov 2014
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  VIQTORY Recruitment Marketing & Advertising Solutions

  Feb 2018 - now

  Direct involvement in developing campaigns inclusive of digital strategies that support and transform the digital recruiting efforts of our higher education partners, employers and the military/veteran community.Design, execute and manage digital media advertising strategies to help clients achieve campaign goals. This includes setting performance metrics, developing media plans with spend recommendations, and projecting results.Developer strategy for RFP responses, providing direction on effective ways to stand out in a crowded marketContribute to corporate strategy and goals through active participation in strategic planning, forecasting, new creative development, resource planning, and budgetingProvide mentoring and guidance to programmatic managers/AdOps team. Working effectively alongside an internal cross-functional team of Sales/ Marketing Operations, Account and Project Management and Creative teams.Thorough knowledge of programmatic buying, campaign management, audience segmentation, ad targeting, and optimization techniques.Oversee Ad Ops campaign launches. Actively monitors and measures campaign performance, identifying optimizations and learnings, as well as developing campaign reporting to share insights with the clients and internal stakeholders.Oversight and direction the planning, buying and campaign execution process and identify opportunities for innovation and improvement.Ensure campaign portfolio pacing and frequency is on track. Accountable for plans being within client budgets and conduct campaign onboardings and reviews.Spearheading team certifications, training and professional development.Operate with a solutions-oriented approach and a high degree of client servicing.Maintain a strong understanding of the programmatic media landscape, the latest technologies, data sources and solutions, and ensuring digital media strategies are aligned to KPIs to drive optimal client campaign performance. Show less We connect the military community to civilian opportunity using advertising technologies that deliver serious results. We help companies, brands and schools recruit employees, customers and students. Our customers include F1000 companies'​ HR & TA departments, marketing teams and college admissions offices. Our media brands include G.I. Jobs, Military Spouse and Military Friendly.As the leader of the Ad Operations Department, I’ve helped to develop SOPs, onboard new client accounts, manage vendor coordination and onboard new marketing technology, subsequent company-wide training, and fulfillment of all digital campaigns. Working alongside others, I’ve created and collaborated educational webinars, spearheaded team certifications and assist with the implementation of tracking and data analysis. Show less

  • Senior Manager of Ad Operations and Strategy

    May 2021 - now

  • Lead Programmatic Manager

    Feb 2018 - May 2021