BUSHRA ANIS

Experience

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  Upwork

  Jan 2020 - now

  Social Media Manager

  -Managing paid advertising campaigns on social media platforms.Optimizing ad performance based on data and insights.-Keeping up with trends in social media, digital marketing, and industry-specific developments.-Overseeing a team of social media marketers and coordinating their activities.Providing guidance and support to ensure the team meets its objectives.-Developing and refining the overall social media strategy for the organization.Aligning social media efforts with broader marketing and business goals.-Collaborating with other departments (such as marketing, PR, and customer service) to ensure a cohesive and integrated approach.-Managing the budget allocated for social media marketing activities, including advertising expenses.-Handling and mitigating potential social media crises or negative feedback.Developing strategies to maintain a positive online reputation.-Reviewing analytics and reports to assess the overall effectiveness of social media efforts.Making data-driven recommendations for improvements.-Staying informed about changes and updates on social media platforms.Adjusting strategies based on platform algorithms and trends Show less

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  Technite Solution

  Jan 2022 - now

  Social Media Marketing Manager

  -Creating and developing a comprehensive social media strategy aligned with overall marketing goals.-Identifying target audiences and tailoring content to appeal to them.-Developing engaging and shareable content for various social media platforms.-Creating multimedia content, including text, images, videos, and graphics.-Planning and executing social media campaigns to promote products, services, or brand awareness.Integrating social media into broader marketing campaigns.-Monitoring social media channels for mentions, comments, and direct messages.Engaging with the audience, responding to comments, and fostering a sense of community.-Analyzing social media metrics to assess the performance of campaigns.Generating reports on key performance indicators (KPIs) and using data to refine strategies.-Managing paid advertising campaigns on social media platforms.Optimizing ad performance based on data and insights.-Keeping up with trends in social media, digital marketing, and industry-specific developments.-Overseeing a team of social media marketers and coordinating their activities.Providing guidance and support to ensure the team meets its objectives.-Developing and refining the overall social media strategy for the organization.Aligning social media efforts with broader marketing and business goals.-Collaborating with other departments (such as marketing, PR, and customer service) to ensure a cohesive and integrated approach.-Managing the budget allocated for social media marketing activities, including advertising expenses.-Handling and mitigating potential social media crises or negative feedback.Developing strategies to maintain a positive online reputation. Show less