Chris Ord

Experience

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  BPS Communications

  Jan 1996 - Jan 1997

  Writer

  Managed corporate communications for various clients in retail, hospitality and services industries. Duties included writing, art direction and editing.

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  Pemberton Publicity

  Jan 1997 - Jan 2001

  Writer, Deputy Editor, Video Producer

  Delivered a range of communications and media content production for major client, Holden (automotive industry), across its retail, wholesale, internal and financial streams. Included a secondment as Media Manager for Holden/Kmart V8 Supercar racing team, handling all media communications, producing race reports for sponsors and stakeholders and managing publicity demands on drivers Greg Murphy and Steven Richards. Also included work developing brochures, booklets and videos to support Holden branding and visibility among the general public. Show less

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  Knight Frank

  Nov 2001 - Dec 2002

  Senior Press Officer

  Managed all media, communications and PR requirements for the commercial property division of Knight Frank UK.

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  Freelance

  Nov 2002 - now

  Print, photo and video journalist

  Senior Writer, Australian Geographic Outdoor Magazine + contributions to outdoors, adventure, travel, lifestyle and foreign affairs magazines, including The Diplomat magazine covering world affairs. Includes video journalism assignments including for magazines and international NGOs. For selected published credits, see below. MAGAZINES/NEWSPAPERSAustralian Geographic Outdoor (Senior Writer) - adventure, outdoors and travel Men's Fitness MagazineWalk magazine (editor) - outdoor and environment, NGO/charity/membership magOuter Edge (editor) - adventure, outdoors and travel magWild - outdoors,adventure, trek, environment magUltraFit Magazine - fitness and healthMountain Biking Australia magazine - sport/outdoorsAustralian Mountain Biking magazine (images only) - sports/outdoorsVelo Vert magazine (French - MTB images only)NZ Multisport magazine - multisport, fitness and healthTriathlon & Multisport MagazineRunners World (photography)The Age / Sydney Morning Herald online - broadsheets, travelThe Diplomat - news stand, foreign affairs magNZ Listener - news stand, current affairs magGreat Walks - outdoor and walking magKoori Justice - client, Indigenous affairs magAgenda - Melbourne Sunday Age, features magAustralian Traveller - news stand, travel magVacations & Travel - news stand, travel magPostcards - news stand, travel (columnist)Get Lost (editor) - news stand travel magTNT UK - street stand, travel magazineSimply You - lifestyle magazine (NZ)Links Life - client golf, lifestyle and property magKudos - client lifestyle and travel magEssence - client women’s lifestyle magLook - urban culture and fashion magBurst - youth careers and lifestyle magBOOKS50 Years of Television - contributorGuest co-host on Radio SEN 1116 for Outer Edge adventure showPHOTOGRAPHY SAMPLES on requestAdventure samples from my days at Outer Edge magazine:http://www.facebook.com/media/set/?set=a.143634062324056.19724.143632272324235&type=3 Show less

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  Media Giants

  Jan 2004 - Dec 2005

  Editor / Journalist

  Edited Links Life magazine (golfing lifestyle, contract published)Edited Tool Torque magazine (men's auto interest, contract published)Edited Bread magazine (entrepreneurial coverage, TV link-in)Contributed to Essence magazine (women's lifestyle), Koori Justice magazine (Indigenous affairs), Kudos magazine (travel), Tourism Victoria online and brochure, HBA online, Sensis (Citysearch) online, and various other contract writing assignments. Produced/directed online video segments for Sensis/Citysearch covering Melbourne GP. Show less

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  Get Lost! / Grin Creative

  Jan 2004 - Dec 2005

  Editor

  Get Lost! is Australia's premier travel adventure magazine covering global destinations and activities off the beaten track. I was launch editor, helping the publisher develop the magazine from issue#1, managing commissioning, content, forward planning and writing/editing plenty of articles. Circ: 60,000.

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  Walk magazine / Ramblers Association

  Jan 2006 - Dec 2007

  Editor, Walk magazine (UK)

  edited outdoor / walking / charity magazinePrint: 140,000 Circ: 300,000+also completed freelance journalist assignments

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  Lippincott Williams and

  Mar 2006 - May 2006

  Production Editor

  Worked on AIDS medical journal managing copy flow, contributors, corrections and proofs for medical publisher in London.

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  Landcare Australia Ltd

  Jun 2008 - Dec 2008

  Media & PR manager

  Managed media and public relations campaigns and strategies; produced ongoing communications activities; worked with media outlets nationally to raise awareness of Landcare Australia and the Landcare movement; worked with environmental agencies government and non-profit to develop environmental communication campaigns; produced relevant media materials across television and print to further environmental messages aimed at creating behavioural change.

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  Outer Edge magazine

  Nov 2008 - Oct 2010

  Editor

  [NB: incl. journalist, photographer, video journalist and web responsibilities]Full editorial responsibility for 100-plus page consumer news stand magazine (circ. 60,000). Duties include research and writing (news, features, profiles, interviews, departments), commissioning freelancers (journalists, photographers and artists), editing and sub editing, art directing designers, budgeting, and overall strategy to develop the magazine and subscriptions/sales. Also worked to develop online and social media presence (including working with Yahoo!7 Banzai online aggregation content portal), managed event promotion and development, marketing, sponsorship deals and visibility, and worked to build and strengthen commercial relationships relevant to advertising partnerships. Took on numerous assignments nationally and internationally as writer, photographer and videographer, working with various hosting bodies (tourism organisations, event managers, community organisations and tourism operators etc) to develop mutually beneficial editorial content across media platforms.*FINALIST: Maggies magazine cover awards 2010 (Sports category)*NOMINATED: Good Editor Award 2010, Australian Freelance Writers Network Show less

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  Trail Run Mag

  Jan 2011 - Jan 2020

  Founder / Owner / Editor

  Founding publisher and editor of Trail Run Mag, Australasia's first ever trail publication. Title was sold to publisher of 'Wild' Magazine in 2018. Remain contracted as Editor. Trail Run Mag is dedicated to coverage of the trail running lifestyle in Australia, New Zealand and Asia.Quarterly print and PDF digitalwww.trailrunmag.comwww.facebook.com/trailrunmagwww.twitter.com/trailrunmag

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  Adventure Types

  Oct 2011 - Dec 2022

  Director, producer, writer/journalist, events and strategy

  Adventure Types offers a range of services to assist clients in leveraging the growing potential in adventure and active lifestyle tourism. We work with clients ranging from national, state and regional tourism authorities through to councils, boards and tourism businesses wanting to specifically target the active adventure traveller or hone their existing adventure tourism offering. We assess environment and geography, infrastructure, current on-ground provisions and potentials, and conduct market research to establish benchmarks with a view to developing tourism products and services best suited to attract and retain adventure experience visitation. We also offer ongoing branding, marketing, communications and media production services to communicate any form of adventure offering, while affording our clients access to an expansive network of media and operational professionals. At our heart, we are adventure content creators, so we also publish our own niche titles Trail Run Mag (www.trailrunmag.com) and climbing zine Vertical Life (www.verticallifemag.com), while also providing visual and written content for the the likes of Australian Geographic Outdoor Magazine, Men's Fitness magazine, Flow mountain bike magazine, Voyeur inflight magazine and many more. On the vision side of things, we have produced broadcast documentaries including '100 Reasons: Running The North Face 100' (client: The North Face screening: FoxSports) and have a pilot series in development called Run The Planet (www.runtheplanettv.com). We have also produced many webisodes for event and brand clients.Make a film, create a story, publish a zine, design an expedition, curate an event, develop a product: quite simply, if you need expertise, knowledge and networks in the adventure sector, Adventure Types is the pinnacle resource for you and your brand.www.adventuretypes.com Show less

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  Tour de Trails

  Jan 2014 - now

  Owner/Director

  Tour de Trails specialises in the curation of adventure events, tours and wilderness experiences, both for clients (NGOs, charities etc) and own events, with a particular bent toward adventure running with a 'luxe' twist. Current events and tours on roster include: Surf Coast Trail Marathon // www.surfcoasttrailmarathon.com.au Afterglow Twilight-Night Trail Half Marathon // www.afterglowtrail.com.au Tassie Trail Fest // www.tassietrailfest.com.au Taste of Trail // www.tourdetrails.comBhutan Shangri La Trail Run Tour // www.tourdetrails.comPatagonia Trail Run Tour // www.tourdetrails.comRarotonga Run Festival Tour, Cook Islands // www.tourdetrails.comLarapinta Trail Run Tour (AU) // www.tourdetrails.comGreat Ocean Walk Trail Run Tour (AU) // www.tourdetrails.comHut to Hut Trail Run Tour, Victorian Alps (AU) // www.tourdetrails.comTour de Trails is also working on several events and experiences for Not For Profit and charitable organisations. It also designs and manages logistics for bespoke adventure running holidays. Show less

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  TRC Tourism

  Jun 2015 - now

  Trail and Nature-based Tourism Consultant

  Specialist consultant in outdoor active, nature and trail-based tourism advising government departments, tourism organisations, not-for-profits, operators and outdoor brands.Project experience covers: • strategic product and service assessment • experience development• market research • economic impact assessment• trail auditing and geospatial data collection • tourism experience design• event design and production• media content production all with specific relevancy to the outdoor active, adventure and trail sectors. Show less