Isabela Silveira

Experience

• 

  Santander Universidades - Brasil

  Jan 2019 - Jul 2019

  Exchange Student

  Student selected for the Santander Universities 2019 Program, a bilateral alliance between the Federal University of São Carlos and the University of Valladolid. The program included a 6-month scholarship to study and improve the spanish in Valladolid/Spain.

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  Detec Digital

  Oct 2020 - Jan 2022

  Copywriting Analyst

  - My main role was to produce multichannel content to structure launches of educational digital products for different specialists/clients, such as: email marketing, Telegram and WhatsApp messages, advertisements, scripts and landing pages.- Social Media responsible for developing editorial lines, content planning, posts, coordination with design and monitoring through monthly performance reports. - Coordinating weekly meetings with clients to define new communication strategies, and being responsible for drawing up briefings for the rest of the team.Main clients: @clubedobordado | @flaviamachioni Show less

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  Ripio

  Jan 2022 - now

  - Responsible for gathering, analyzing, and interpreting data to support product marketing strategies and decision-making processes.- Creation of go-to-market strategies, ensuring alignment with company objectives.- Product lifecycle management from conception to launch, ensuring deadlines and high quality expectations.- Conducting market research and competition analysis to identify opportunities for innovation.- Collaboration with multifunctional teams providing insights and recommendations to optimize product positioning, messaging, and marketing campaigns. Show less - Managing the creation of B2C and B2B content in Portuguese and Spanish: emails, paid media, blog, push notifications, in-apps and institutional content for a base that has already reached more than 8 million users. - Design, develop and manage content with international teams to create institutional landing pages, sales materials such as whitepapers, presentations and communications for events in Latin America and the United States.- Development of creative concepts for different strategies in customer launch, positioning, acquisition, retention, loyalty and conversion campaigns. Show less

  • Product Marketing Analyst

    Feb 2024 - now

  • Global Copywriter

    Jan 2022 - Feb 2024
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  Mestres do Site

  Oct 2022 - now

  Content Producer

  - Creation and development of texts for institutional websites and landings pages for more than 40 small and medium-sized companies, with the aim of generating more authority, strengthening the brand and boosting new business opportunities through strategic online positioning.- Responsible for developing monthly blog posts based on funnel segmentation for some clients. I also produce blog content and weekly articles applying Inbound Marketing and SEO strategies.

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  ComparaSoftware

  Nov 2024 - now

  Content Producer & SEO (Portuguese)

  - Creation and optimization of web content and SEO for corporate software soluctions.