
Stacey Jackson

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About me
Marketing Manager | Strategic and Creative Brand and Relationship Manager Mental Health First Aider and Wellbeing Champion
Education

York College, York UK
2004 - 2007AS & A-Level
St John Fisher Catholic High School, Harrogate
1999 - 2004GSCE
University of Derby
2007 - 2010Bachelor of Arts - BA Fine Art Photography 2:1
CIM | The Chartered Institute of Marketing
2019 -Diploma Marketing
University of Derby
2007 - 2010Bachelor of Arts - BA Fine Art Photography 2:1I was fortunate enough to do my degree using film cameras, and had a dark room to hand at all times for the first 2 years. This involved developing my own film, processing my own negatives, creating some wonderful imagery. Digital was a big focus in my third year, using my DLSR and Adobe Creative on a daily basis.
Experience

Mayday Trust
Oct 2013 - Sept 2014Mayday is a charitable trust that offers supported housing for vulnerable people who are faced with homelessness. My role as a PAM was to carry out a comprehensive assessment of clients, focusing on their assets and needs that link to a tiered system of service provision. I was expected to effectively develop support plans based on the clients needs and refer them to external agencies to help deliver a successful outcome. When working with clients, I was responsible for arranging one to one mentoring sessions where I guided and encouraged development of personal assets in order to achieve wellbeing and financial capability. I also organised a work experience placement for a group of clients, completed risk assessments, arranged transport and organised social and sports events. Alongside my role, I was also part of ‘Staff Voices’, which is a staff forum aimed to help shape change within the company and involved in the Mayday App Development team. Show less As the first point of contact for prospective clients and external agencies wanting to apply for supported housing with Mayday Trust, I was expected to collate information, input the relevant data and arrange interviews with the applicant and the referring agent in order to accept or decline the application. It was my duty to maintain positive links with referring agencies such as Social Workers, Parole Officers, Community Mental Health Teams and Northants Council.I worked closely with my line manager, senior management and Director of Operations to ensure the successful implementation and effectiveness of the Trust’s information management systems. Additionally it was my responsibility to carry out the day-to-day administrative tasks required in order to facilitate the smooth running of operations within the specified county. Show less
Personal Asset Mentor
Apr 2014 - Sept 2014Admin & Information Officer
Oct 2013 - Apr 2014

HANKOOK TYRE UK LIMITED
Sept 2014 - Sept 2016Marketing AssistantManaged Europa League and Northampton Saints sponsorship in the UK, arranging charitable functions. Developed social media and PR plans, managing relationships with agencies. Organised and attended dealer and consumer events and exhibitions. Managed multi-million pound budget, reporting on spend to Head of Marketing. Attended and presented at HQ in Frankfurt.

TYROLIT Group
Oct 2016 - Jun 2017Marketing AssistantImplemented HQ and UK digital campaigns, product launches, organised trade shows and exhibitions. Supported dealers and end users with POS and bespoke campaigns. Managed PR and communications, providing copy and content. Worked closely with Austrian HQ to develop and implement an e-learning platform to the UK market. Attended and reported at conferences in Austria when required.

Cromwell Polythene Ltd
Jun 2017 - Jan 2020Managed every aspect of marketing, such as retailer events, communications, campaigns, and social media. Developed the company's marketing function single-handedly. Collaborated with product development and sales team to implement product launches. Contributed towards the company’s commercial strategy, attending regular sales meetings. Created a communication strategy focused on sustainability, attending regular conferences. Increased brand awareness and promotion of the brand across to industry. Collaborated with the sales team to uncover and qualify new leads. Line manager to the Marketing Coordinator following promotion. Show less Developing a marketing role single-handedly, as previously outsourced. Covering every aspect of marketing, such as attending and organising retailer events, communications, campaigns, social media, maintaining a knowledge of the industry, as well as being part of the product development and sales team. Working closely with senior management and the MD, I attended monthly sales meetings, reporting on on-going projects, and identifying areas where I could assist sales. First point of contact for their PR agency, stakeholders, external organisations, and digital agency. Show less
Marketing Manager
Jun 2019 - Jan 2020Marketing Coordinator
Jun 2017 - Jun 2019

VetPartners Limited
Jan 2020 - Sept 2021Practice Marketing ManagerManaged marketing and business support across 120 veterinary practice brands, spread across 350 UK sites. Led marketing activities including branding, activations, events, business launches, POS, client communications. Created strong relationships with external stakeholders, managing expectations and return. Managed and created campaigns employed in VetPartners practices, ensuring accuracy and creative excellence. Created educational collateral aimed at driving client acquisition, uptake of the pet health plan, and increased revenue. Developed cross-platform planning to support the marketing and communications plan. Show less

Molson Coors Beverage Company
Sept 2021 - Oct 2023Brand Development ManagerManaged a portfolio of 750 customers, targeted on sustainable brand distribution. Build long-term client relationships through exceptional service and support, driving customer retention and converting prospective customers. Managed P&L within my region, creating action plans based on customer revenue. Created bespoke commercial agreements, generated contracts, and managed outputs during the deal term. Collaborated with Regional Wholesale Partners, National Account Managers, and Regional Wholesale Managers. Consistently met and exceeded performance based targets (quarterly and annually). Assigned Category and Insights Champion for my team, reporting on industry data and trends. Nominated for BDM of the Year at annual MCBC conference. Show less

HB Collective
Oct 2023 - Apr 2024Marketing ManagerManaged all marketing functions and activities using a full marketing mix, ensuring alignment with the brands B-Corp status and fashion trends. Developed and executed marketing strategies based on business objectives to increase brand awareness, drive sales, and grow customer base. Created and implemented a sustainable and premium focused marketing plan and budget, including promotional activities, campaign management, product development, and events. Collaboration with Head of Education, VIP’s, Influencers, Charities, and Ambassadors. Reported on ROI across all marketing functions and campaigns. Successful implemented customer grading scheme, reducing deadlines and budget allocated. Senior team member mentoring the new business executives and customer service. Show less

Sensio Lighting Group
Jun 2024 - Nov 2024Senior B2B Marketing ExecutiveDeveloped and implemented marketing strategies across digital and traditional channels based on company objectives. Managed all marketing projects for the brand, delegating to the team based on the value. Including PR, copywriting, creative, POS, social, campaigns, events. Created materials to support internal training teams and customers (such as B&Q, John Lewis, Screwfix). Led the company's largest product launch project, collaborating successfully internally and with key customers. Improved the execution of trade shows and customer exhibitions, saving time and budget by working smarter and efficiently. Awarded for my positivity and contribution to the company's values after 5 months service. Show less
Licenses & Certifications
- View certificate

CIM ACIM Member
CIM | The Chartered Institute of MarketingNov 2023 - View certificate

CIM MCIM Member
CIM | The Chartered Institute of MarketingMar 2024
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