Daniel Schmiegelow

Experience

• 

  Esag Jr. Consultoria em Administração

  Aug 2016 - Dec 2018

  Esag Junior Management Consulting is a firm specialized in business solutions to commercial companies, key player within the Junior Enterprise Movement. As Marketing Director, I led the marketing team and 30+ people in a dynamic, fast-paced, goal-oriented environment, in constant connection with startups and the innovation ecosystem. My key responsibilities included leading the company's marketing strategy to drive client acquisition and brand strengthening.• Contributed to achieving the sales target (BRL 380,000, 44% annual growth), and driving a 20% increase in sales opportunities.• Worked with CRM, digital marketing platforms, and sales funnels.• Engaged in sales, negotiation and active client prospecting.• Optimized sales processes and created commercial presentations.• Managed and nurtured relationships with clients and stakeholders.• Led the company's tactical and strategic planning.• Developed automation workflows, email campaigns, and landing pages.• Monitored KPIs, marketing and sales data, and conversion rates.• Implemented data-driven decision-making in marketing.• Worked on customer journey mapping, personas, market pain points.• Produced strategies and graphics for campaigns across events, offline and digital channels.• Led the production of client success story videos for marketing campaigns.• Conducted the company's new website development project.• Engaged in team management, team-building, and in recruitment and hiring processes. Show less Performed a wide range of marketing activities focused on client acquisition, retention and brand awareness.• Performed inbound marketing and content creation activities.• Created and optimized landing pages for lead generation using RD Station.• Developed marketing automation workflows and email campaigns.• Managed marketing funnels, lead scoring and buyer personas while tracking metrics.• Designed graphics and videos using Adobe Illustrator, Premiere, and Photoshop.• Monitored client satisfaction and tracked Net Promoter Score (NPS).• Assisted in establishing a Service Level Agreement (SLA) between sales and marketing.• Managed social media profiles, content, and performance tracking. • Improved and maintained the company’s website using WordPress. Show less Worked as a Business Consultant and Project Manager in the development of a business plan for an e-commerce company in the fashion industry.• Conducted market analysis, market research, strategic planning, marketing planning, operational planning, and financial forecasting.• Led the project team, overseeing scope, work breakdown structure, scheduling, resource allocation and performance.• Produced PowerPoint presentations and detailed reports to communicate milestones, achievements and project outcomes. Show less

  • Marketing Director

    Jan 2018 - Dec 2018

  • Project Consultant

    Jun 2017 - Dec 2017

  • Recruitment Manager

    Jul 2017 - Sept 2017

  • Marketing Analyst

    Jan 2017 - Jun 2017

  • Trainee

    Aug 2016 - Dec 2016
• 

  Rede Vistorias

  Aug 2020 - Jan 2021

  Marketing Analyst

  Grupo RV is the leading technology company in Brazilian real estate solutions, where I managed the digital marketing channels for the country’s largest markets, including São Paulo.• Led meetings with partners to expand marketing and sales channels, and managed the relationship with the partners.• Managed backlog, schedules, and formulated marketing initiatives.• Managed social media, content production, tracked marketing metrics.• Conducted planning meetings with managers, working as a facilitator, connecting their needs with the marketing team. Show less

• 

  TecnoHelp Tecnologia

  Apr 2023 - Jul 2024

  Business Analyst

  IT solutions company focused on the corporate market. As BA, I developed a consulting project to implement innovations in the company's business model.• Analyzed the market segment, competitors, and client base.• Utilized market intelligence platforms (e.g., Neoway).• Assessed financial statements, KPIs, profitability and product portfolio.• Idealized and prioritized innovations in products and channels.• Implemented new initiatives and engaged in administrative tasks.