
Libby Lynskey
Marketing Representative

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About me
Disaster Program Manager at American Red Cross
Education

University of Northern Iowa
1987 - 1991Bachelor of Music Clarinet performance
University of Cincinnati
1991 - 1993Master of Music Clarinet Performance
Experience

Conseco Finance Corp.
Sept 1993 - Sept 2002Marketing RepresentativeProgressive sales and marketing positions, providing financing solutions to businesses in the pool and spa and home improvement industries.-- Reduced trade show budget by over 1/3 while increasing impact. -- Launched the AquaVantage program, one of Conseco’s largest retail credit accounts, on time with the assistance of one other person while one manager was out of the country and another suddenly resigned.-- Revamped style of Dealer Awards program. Partnered with a larger division to take advantage of quantity discounts to purchase higher quality plaques while cutting costs from $10,000 per quarter to only $2,500 per quarter. -- Developed an Access database to track dealer performance across multiple product lines. This project allowed us to drastically reduce the staff time needed to recognize dealers’ performance across all product lines.-- Participated in Six Sigma projects to identify and target areas of customer dissatisfaction. Show less

American Red Cross
Sept 2003 - Jul 2017Provided preparedness and safety solutions to corporate partners throughout South Carolina. Responsible for business-to-business sales of American Red Cross safety services.-- Account management for approximately 200 large strategic accounts throughout the state of South Carolina, with an objective to grow revenue from these accounts.-- Prospect for new accounts to achieve revenue goals of over $500,000 annually.-- Recognized by the President of Preparedness, Health and Safety Services as a High Performer (March 2015) for being in the Top 5 nationwide in my specialty area.-- Retained existing accounts despite a large price increase. Signed multiple new national or regional agreements and won back previous Tier 1 accounts that had been lost.-- Promoted the "One Red Cross" vision to customers, encouraging training partners to also host blood drives or implement employee engagement programs to support the American Red Cross.-- Served on additional national project teams as needed, focusing on projects that helped improve efficiency and market penetration:o Developed email templates for sales representatives and onboarding documents for customers.o Worked on a team to identify potential Six Sigma projects to benefit the sales organization.o Developed an employee recognition program. Show less Managed business to business sales of health and safety training and Automated External Defibrillators in a territory including South Carolina and Western North Carolina.-- Led a remote team through a time of extreme change. -- Collaborated with the territory’s Service Delivery Manager on a daily basis to develop procedures that allowed Sales and Service Delivery to work together efficiently. Many of our procedures have subsequently been implemented on a division-wide or nationwide basis.-- Exceeded territory’s revenue goals in FY12 and the first two quarters of FY13, until being assigned to a new position.-- Retained existing large accounts despite pricing challenges.-- Became certified as a facilitator for Integrity Selling and led training for new sales representatives. Show less -- Turned the Health and Safety Department’s performance around completely, going from losing $60,000 annually to breaking even in three years. This was accomplished despite acquiring another chapter that was also losing money and increasing our jurisdiction from three counties to seven.-- Regionalized health and safety operations throughout our jurisdiction to maximize performance and minimize expense. By streamlining service delivery, we had the budget to hire a sales representative to help grow revenue.-- Implemented Salesforce.com to improve customer retention. Developed templates and standard procedures in Salesforce to ensure consistent and professional communication across our team.-- Managed a team including full time and part time paid staff and volunteers to achieve revenue and service delivery goals. Show less Sales and marketing for the Workplace CPR and First Aid classes, improving Automated External Defibrillator (AED) sales, and maintaining relationships with the Authorized Provider network.-- Exceeded revenue goals beginning my first month in the position. Training revenue for FY 06-07 exceeded the previous year even with reduced capacity due to instructor turnover.-- Increased chapter revenue on AED sales by over 300% per unit by utilizing national contract pricing. Grew AED revenue by 10-25% each year, also assisted our branch offices and other nearby chapters in establishing AED programs for their offices.-- Planned, hosted, and presented four Workplace Seminars to introduce local companies to American Red Cross safety training programs. Revenue from the first workplace seminar was 200% of goal. This revenue total placed our chapter in the top 5 among all chapters holding workplace seminars that season. --Managed a team of nine part time instructors. Streamlined communications with the instructors, including moving most communications to email rather than hard copy. Created a group calendar to facilitate instructor scheduling.-- Implemented an online learning program that resulted in over $10,000 in additional income to our chapter in less than a year, while also reducing expenses and workload. -- Implemented cross-selling initiatives to help increase reach and revenue for other departments at the chapter (community classes, disaster education). Show less
Strategic Account Executive
Jan 2013 - Jul 2017Territory Sales Manager
Jul 2011 - Jan 2013Director of Health and Safety Services
Dec 2007 - Jul 2011Client Services Program Manager
Sept 2003 - Dec 2007

Cornerstone Wealth Advisory Group
Nov 2017 - Aug 2018Licensed Insurance AgentContracted with over 100 insurance companies to market a variety of health insurance, life insurance, and investment solutions to customers. Quickly grew business through a combination of outbound phone calls, home visits, and referrals. Was asked to assist with training a new agent after only six months on the job.

American Red Cross
Jan 2019 - nowDisaster Program Manager
Jun 2024 - nowExecutive Coordinator
Jan 2019 - Jun 2024
Licenses & Certifications

Life and Health Producer
South Carolina Department of Insurance- View certificate

Integrity Selling certified facilitator
Mar 2012 
American Red Cross First Aid/CPR/AED Instructor
American Red CrossNov 2007
Volunteer Experience
Volunteer
Issued by Siamese Cat Rescue Center, Inc. on Nov 2006
Associated with Libby Lynskey
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