HESHAM REDA

Experience

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  Glaxo Smith Kline Phrmcuticals

  Jun 2006 - Jun 2007

  Medical Representative

  • Promoted and sold pharmaceutical products to healthcare professionals, such as doctors, pharmacists, and hospitals.• Developed and maintained strong relationships with key customers and stakeholders in the healthcare industry.• Monitored competitor activity and market trends to identify opportunities for growth and market share gains.• Educated healthcare professionals on the benefits and proper use of GSK products and therapies through presentations, seminars, and training sessions. Show less

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  Pfizer

  Jun 2007 - Apr 2010

  Territory Manager

  • Managed 20 key accounts & 200+ customers through regular communication and exceptional customer service for retention.• Promoted 30+ pharma brands with effective sales strategies, education, and customer needs identification.• Developed solid relationships with clients, built trust, and fostered long-term partnerships in a competitive environment.• Won the biggest customer account and sustained it for 2 years with customized solutions and anticipation.• Conducted market research, and analyzed data for business opportunities, trends, and growth areas.• Coordinated with cross-functional teams for smooth communication and execution of sales strategies. Show less

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  Avon

  Apr 2010 - Jan 2013

  • Created sales plans aligned with company objectives and targets for the division on a yearly, quarterly, and campaign basis.• Ensured successful execution of sales plans by guiding and supporting the team, cascading plans effectively.• Conducted regular meetings with local and remote teams to discuss sales performance, issues, and feedback.• Bridged performance and attitude gaps within teams, improving morale and productivity.• Achieved sales targets through KPIs like revenue, market share, and customer satisfaction, ensuring ROI.• Managed behavior and attitudes of 14 ASMs, 130 Sales Supervisors, and 4,000 independent sales representatives.• Implemented effective sales strategies, achieving an average revenue of $1.8 million LE every 25 days.• Communicated and executed major strategic changes, minimizing disruption and maximizing business outcomes. Show less • Supported all field activities of Avon business associates; designed, communicated, and followed-up on incentive programs.• Orchestrated and executed events.• Administered, collected, and analyzed results of field surveys.• Designed and formulated Avon Today monthly corporate magazine that targeted 50,000 representatives.• Achieved 58.3% digital ordering after website launch.• Developed and explained 360 communication plan “Avon Voices;” resulted in 6,000 visitors to the newly-launched www.avon.egKey Achievements :--------------------------- • "Merit Award" For Honorable participation in "AVON TODAY "magazine in 2010 from AVON Egypt for the effective participation In designing & formulating a monthly corporate magazine that target 50, 000 Representative. • "WEMEA Digital Ordering Award" For the Egyptian team of GI3 for the outstanding website launch & achievement of 58.3% digital ordering by year • "Managing Director Award" For the dedication & hard work in the team of GI3 • "Effective launch & communication of AVON VOICES" As a project leader in Egypt, an effective designing & application of 360 communication plan to the Egyptian Society about Avon Voices resulted in 6000 visitor to the newly launched www.avon.eg for the page of Avon Voices & around 1000 pure lead from the society Show less

  • Division Sales Manager

    May 2011 - Jan 2013

  • Sales Support Specialist

    Apr 2010 - Sept 2011
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  NAOS (Bioderma - Institut Esthederm - Etat Pur)

  Dec 2013 - Oct 2020

  General Scope :--------------------Leading all the Retail Commercial Team & Activities in UAE , with a Down line of : * 26 Skin Care Experts * 1 Skin Care Experts Team Leader * 5 Key Account Managers * 1 Key Account Managers Team Leader * 4 Merchandisers * 1 Merchandiser Team Leader and the following is the high level view of the role & responsibilities :--------------------------------------------------------------------------------• Oversaw and led three teams of retail sell-out professionals for two NAOS brands (Bioderma & Esthederm).• Managed three direct reports and a total downline of 52 sales and merchandising professionals.• Set the overall strategy for the retail sell-out activities of the two brands with business partners in the UAE.• Developed the strategy and efficacy of the skin care experts’ network to optimize sales and customer experience.• Implemented systems for training, KPIs, development programs, evaluation programs, and digital transformation projects.• Conducted departmental analysis to drive directions and tactics for achieving sales targets and KPIs.• Increased revenue by 20% through the implementation of a new sales strategy.• Managed budgets and forecasts for the retail sell-out activities of the two brands, ensuring that financial goals are met or exceeded. Show less GENERAL MISSION - work in close collaboration with BUM and their team Manager of Kuwait, Qatar, Oman ,Bahrain & Oman Distributors - keep managing UAE Beauty Advisers, with one team leader - Develop the strategy and efficacy of the Beauty adviser network on several aspects of the BA job mission. - Study and suggest methodology to improve the efficacy of Beauty adviser network from a qualitative and quantitative aspect - Implement KPI System and improve it in order to make BA manager measure BA performance and develop them. - Implement grade system with incentive system - Suggest salary policy - Benefit and social policy (insurance, transportation, Expenses) - Define and propose sales target in collaboration with Head country manager - Propose and implement new and additional management tools as ERP system - Organize cycle meeting session and program and participate to the cycle meeting animation - Organize monthly meeting (topics, animation.) - Recruitment process/warning process in collaboration with Head country manager - Insure a collaboration and regular communication with KAM and medical representative - Analyse needs as additional resources as team leader, coordinator. - Suggest Awards policy. - Develop new specialty of the job as EVENT SPECIALIST. - Define and make in place training program - Training tools support are properly communicated (Park, training books, video) - Implement Monthly exam process and follow scoring level - Suggest the marketing tools or marketing action allowing to make BA more competitive - Make sure behavior, appearance, with customer are in cohesion with Bioderma brand identity - Implement DATA figures in collaboration with marketing team Show less In a very competitive and aggressive market and competition Situation , My Team Supercharged willingness to be developed was the key Factor of achieving the breakthrough in the market that i have the honor of doing it by developing my team to the most aggressive, professional sales force through continuous Coaching, developing and motivationThe Situation as per Sep.-2017:------------------------------------------------ Oversee 31 People ( 25 Skin Care Experts ladies, covering 80 pharmacies all over UAE - 2 Skin Coaches - 3 Events Specialists - 1 Team Coordinator ) -- Sustained average achievement of 110% over 45 months in a row.-- Tripled team commission during my time as a Manager, had led every employee to exceed targets.-- Sales since joined - YTD is almost 23 Million $-- I Can Claim with confidence that i have a team that we share respect, Admiration, and very good social relationshipKey Responsibilities:• Developed and coached a high-performing sales team by providing continuous training, guidance, and motivation to exceed targets.• Managed a team of 31 skincare experts covering 80 pharmacies in UAE for Bioderma as their manager.• Achieved and sustained average sales performance of 110% for 41 consecutive months, driving revenue growth and market share.• Tripled team commission during my tenure, motivating every employee to exceed sales targets and drive business growth.• Generated $22M in revenue by driving team performance through effective sales strategies and achieving outstanding sales results.• Planned and executed Project Sleeping Beauty, a comprehensive team CRM development program to enhance customer experience and drive sales growth. Show less

  • UAE Retail Commercial Manager

    May 2018 - Oct 2020

  • Regional GCC Managing Consultant

    Jan 2018 - May 2018

  • UAE Skin Care Experts Manager

    Dec 2013 - Jan 2018
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  Self-employed

  Jan 2021 - now

  Business Development & Digital Transformation Consultant

  • Provide business consultancy services to multiple SME businesses, analyzing their current state, and developing effective business plans and strategies.• Create digital identities and digital marketing strategies for businesses to enhance their online presence/increase brand awareness.• Develop frontline teams and middle management through coaching/training, with a focus on enhancing productivity and efficiency.• Conduct in-depth analysis of the businesses' current practices and provide recommendations for process improvements and implementation of new digital tools.• Collaborate with business partners and stakeholders to drive business growth and meet targets.• Stay up-to-date with the latest industry trends and developments and provide insights to clients on how to remain competitive.• Improved customer satisfaction by 15% through the development and execution of a customer-centric service delivery model.• Crafted & Led Multiple digital marketing campaigns resulting in measurable increase in website traffic and online sales for my clients Show less