Athar Gebara

Experience

• 

  University of Balamand

  Sept 2011 - Sept 2013

  The Mediterranean Development Forum is a three day conference for students from all around the world hosted by the University of Balamand. As the director of public relations I am tasked developing different marketing activities to grow the program and improve its reputation. Made television appearances, wrote articles and hosted focus groups in an effort to grow the event. multiple articles published about a variety of different topics including interviews with important members of the business and education communities giving tutorial sessions for Financial Accounting, Business Mathematics and Operations Research students. Correcting students’ papers and working directly with professors to create student development plans organizing and sorting vital university files, answering academic and finance questions, guiding students and providing them with critical information.

  • Director of Public Relations

    Sept 2012 - Sept 2013

  • Contributing Writer

    Jan 2012 - Jun 2013

  • undergraduate professor assistant

    Sept 2010 - Jun 2013

  • Information Desk Consultant

    Sept 2011 - Jun 2012
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  Takaful

  Sept 2012 - Jul 2013

  Public Relations Manager

  specializing in maintaining a strong relationship with donors at NGO “TAKAFUL” (an ongoing relief campaign that distributes food to the poor areas in Tripoli and provides its youth with employment).

• 

  Novocan

  Sept 2012 - Sept 2015

  Project Manager

  - Generated new business by identifying potential clients and signing contracts.- Grew existing accounts by finding opportunities to increase clients’ scale and scope.- Managed a team of developers and designers.- Liaised with clients on existing projects.- Set project schedules and deadlines.

• 

  ABUISSA HOLDING

  Sept 2015 - Sept 2019

  Senior Accountant

  - Created feasibility studies for potential retail locations for the luxurious brands in fashion, travel, and F&B with Arabian Centres, Red Sea Markets, Centria, and Kingdom Centre.- Reviewed and negotiated contracts with landlords.- Tracked stores’ financial performance.

• 

  Arabian Procession Holding

  Oct 2019 - Dec 2023

  Senior Business Development Officer

  Tasked with executing the COO’s vision of diversifying the group’sportfolio by introducing its subsidiaries to new markets and generatingnew revenue streams in existing markets.- Negotiated and drafted contracts for tenants (GE Healthcare)under the real estate development subsidiary.- Created a new convenience store chain: Developed the brandguideline, selected the location, conducted the feasibility study, supervised its execution, selected the SKUs, negotiated with suppliers, hired and trained the staff, and developed the marketing strategy.- Launched a new vending machine business line and identified corporate partners for its deployment.- Negotiated and signed an exclusivity contract for a new international product to launch in the Saudi market.- Developed a comprehensive marketing strategy and established an online presence for several company subsidiaries. Launched informative websites and activated social media accounts.- Submitted several proposals for government RFPs under GACA and MOMRA for a variety of projects. - Created and implemented new procedures.- Lead several cost cutting initiatives. عرض أقل

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  Arabian Trading Supplies

  Nov 2023 - now

  Regional Sales Manager