Dina Abu Arida - CDS®

Experience

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  GreenTech Inspiring Environment

  Oct 2017 - Jul 2020

  Senior Business Development Officer

  • Coordinate and help produce proposals as assigned, ensuring that proposal meet funder specifications and deadlines; conduct research for third party entities and draft proposal sections as necessary• Work with program officers, country representatives, and other staff to conceptualize and design proposals for new project activities and/or amendments to current projects• Facilitate or support bid decision-making conversations• Coordinate with Grants & Contracts and Finance for budget review and approvals and to negotiate final awards with donors• Build a network of professional business contacts within the sector; negotiate partnership arrangements and budgets; coordinate teaming agreements, memoranda of understanding, and other institutional agreements with partners• Identify new sources of funding and opportunity; monitor and share information from outside sources of news, including political and security information• Identify training needs and develop and deliver training modules tailored to the needs of HQ and field-based Pact staff; develop manuals, general operating procedures, templates, guides and other tools; mentor staff in proposal development as needed• Engage with Pact’s internal technical network and represent the organization at external events• Maintain accurate information in database and assist with conducting analysis of proposal development; Maintain accurate and timely electronic files• Capacity building for business development officers and team• Project management, planning, execution, and monitoring & evaluation plans Show less

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  Golden Arrow For Food & Marketing

  Jul 2020 - Apr 2022

  Trade Marketing Executive -Al-Safi Danone

  • Develop and execute the Trade Marketing Plan with clear sales and marketing objectives in alliance with the Trade Marketing Budget• Improve brand presence and campaign execution across trade through excellent in-store planning, execution, and tracking in alignment with the annual marketing priorities• Set and manage brand's annual growth target• Set, plan, execute, and monitor annual budget pillars• Lead and implement channel specific marketing strategies and plans for assigned retailers• Conceptualize and execute trade promotions and roll out of impactful in-store campaigns in collaboration with the marketing and sales teams• Lead activation programs with partners to improve brand visibility• Conduct Regular Visits to the points of sales to ensure that the brand is visible, and guidelines are respected• Lead execution and performance of brand and SKU enhancement, presence, and ultimate take-away• Contribute to organization’s goals and objectives, and enhance market share and sales performance• Establish channel strategies along with execution of associated plans• Prepare trade promotional plans in designated channels with crucial customers• Coordinate media placements, public relation programs ,events, food shows, and community events• Monitor and evaluate Trade Marketing Investments as well as initiate execution• Prepare trade promotion plans with main customers• Develop, supervise, and improve procedures to link entire marketing activities with sales team activities• Coordinate organization participation at trade-shows or events Show less

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  Layan General Supplies

  Apr 2022 - Mar 2023

  Trade Marketing & E-Commerce Specialist

  -Develop effective online Marketing Plan to achieve Big C Shopping Online sales target, revenues.-Identify online Hero category/ under performance and develop strategies to improve by using Market Research Data.-Review online competitor’s promotion/ campaigns/ activities and identify what impact to Shopping Online sales.-Work with IT and Web Admin to develop new mechanic promotion in online system.-Understand customer journeys and user experiences for online channel.-Responsible of the day-to-day trading of E-Commerce websites, driving KPIs to increase performance and accelerate E-Commerce growth.-Lead the Ecommerce expansion project, developing the CMS content rollout plan in line with the department objectives and strategy.-Work closely with the Sales Team to build/optimize new season product, category and attribute files, championing a luxury journey and identifying ways to improve/enhance the shopping experience.-Manage eCommerce promotional setup-Collaborate with the client ecommerce team for onsite optimizations product/styling recommendations.-Working closely with the digital marketing team to help drive traffic performance.-Oversee day-to-day management of E-Commerce marketplace activities, identifying trade opportunities-Identify E-Commerce initiatives, features and functionality to improve conversion, trade and shopping experiences to accelerate growth.-Report on eCommerce trade performance including KPIs, engagement and shopping behavior trends, provide data-driven insight and conduct deep dives where needed to better understand shopping behaviors.-Identify trade needs / opportunities, develop 4P pricing and distribution strategies in line with trade promotions.-Develop strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results Show less

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  Greentech/Smart Desert Consortium - Agence Française de Développement (AFD)

  Mar 2023 - now

  Business Development & Strategic Partnerships Lead

  -Provide strategic direction to ensure the success of the Strategic Hub function of Greentech/Smart DESERT -Lead Greentech overall approach to strategy development, based on insight, intelligence and best practice.-Establish and monitor PPPs (Public Private Partnerships) with key stakeholders (governmental agencies, inter-governmental agencies, CBOs, CSOs, Donors, and Private Sector Entities)-Work closely with the strategic partners to promote, develop and grow the strategic partnerships and investigate opportunities in the market to exploit provision of partnership services and income growth to the consortiumDevelop and maintain effective systems of consultation, community involvement and engagement and partners/stakeholdersEnsure strategies are commercially focused and outcome led.-Ensure that the agreed strategies are delivered through the commissioning of interventions or services.-Manage the program budget, M&E&L, Risk Assessment and Mitigation-Fundraising and capital investment management for BSI/Consortium business hubs-Bi-lateral venture Capital Investments management for NEXUS/FAAS/BSI Show less