Emily Steele

Experience

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  Midwest Vehicle Remarketing

  Apr 2001 - Jun 2007

  Internet Sales

  Responsible for posting of vehicle inventory. Work with internet customers throughout the entire sales process. Responsible for the design and maintenance of the company’s website. Work with several publications on marketing program. Assisted Finance Department when needed. Submitted customer’s credit application to banks for financing; structure deal for customer’s approval; prepare financial documents for vehicle delivery.

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  MainSource Bank

  Jun 2007 - May 2018

  Digital Media & Social Marketing Manager

  Digital Media & Social Marketing Manager which created & managed digital marketing campaigns to drive incremental revenue and ensured growth in product use & brand awareness through multi-channel delivery. Developed & executed comprehensive B2B and B2C SEO strategies for organic search. Maintained company website content for accuracy, compliance, & freshness to maximize customer engagement & integration with third-party platforms. Managed email list health & growth through acquisition, reactivation & retention. Maintained analytics & established reporting of all email campaigns used for cross-functionality for planning & growth opportunities. Designed & executed all employee recognition events in conjunction with campaign or production goal achievement on a quarterly & annual basis, as well as corporate-wide employee educational or team building events.• Increased social media followers by 125% annually for 5 consecutive years. • Increased email subscriber list by over 70% and maintained an Open Rate of 70% and a Click Thru Rate of 13%. • Assisted with over 30 bank acquisitions by creating multiple channel new customer touchpoints including web, email, social media as well as planning and executing grand opening events. • Coordinated 20-25 quarterly employee recognition events for the top 20% of the sales workforce and 6 annual employee recognition events for the top 10% of the sales workforce. Arranged all event logistics including but not limited to hotel/travel accommodations, catering, entertainment, marketing materials, vendor relations, and budget management. Show less

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  First Financial Bank

  May 2018 - Dec 2018

  Wellbeing & Communications Partner

  Wellbeing & Communications Partner who assisted in the planning, development, and owned the implementation and monitoring of company-wide wellbeing initiatives for over 2000 employees. Responsible for developing programs that created awareness, motivation & provided tools to associates to maintain a well-rounded holistic lifestyle. Developed, coordinated, managed, & maintained total wellbeing programming that reduced health risk, medical costs, promoted associate engagement & enhanced associates' holistic wellbeing. Worked with vendors to analyze data to offer wellbeing programs that reduced medical costs and health risks.• Orchestrated 12+ Executive Management all-employee internal meetings in various locations throughout the company’s footprint which included accommodations (hotel/travel), meeting rooms/locations (internal/off-site), catering, registration, and A/V services. Initiated, tracked, and processed related vendor payments for contracted services and monitored internal budgets for appropriated expenditures.• Led the annual company’s United Way campaign. Safeguarded online giving platform for accessibility. Monitored and tracked employee giving. • Planned and executed 20-25 internal wellbeing events for the 2000+ employee workforce, including merger appreciation, lunch and learns, and holiday events. Show less

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  Harland Clarke

  Feb 2019 - Apr 2020

  Product Manager

  Product Manager executing the product development process through strategy, research, analytics, creative, sales, and production. Managed the marketing services lifecycle products & services and provided direction & company initiatives. Developed sales materials for both internal sales & clients and identified opportunities to improve & optimize products & services. Worked with the go-to-market team to define strategy including positioning, key benefits, & target customers.• Prepared presentations to clients and prospective clients resulting in sales revenue as well as product feedback which improved product offerings. • Developed & executed marketing plans to drive demand for two products which led to revenue growth of 122% and 279% respectively.• Managed and tracked product client performance.• Managed and tracked product revenue and profitability. Show less

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  Steele Digital Marketing Solutions

  Jun 2020 - now

  Owner

  A digital marketing strategy partner who will focus on your voice and style while staying true to your values.