Mike Schubert

Experience

• 

  Seattle Pacific University

  Sept 2019 - Aug 2022

  - Orchestrated all transfer & graduate admissions communications planning & execution,increasing transfer applications by 25%+ & enrollment by 54% for Winter 2022.- Managed Internal communications support for executive & board correspondence, discreetly developing sensitive messages for distribution to 5000 faculty, staff, and students.- Optimized email marketing campaigns using Slate CRM, leveraging A/B testing to improve open rates from 10% to 20+%.- Analyze & develop reports on marketing trends in Slate CRM & Google Analytics to increase webpage views, resulted in an increase of homepage views from 80k to 100k per month. Show less - Collaborated with the web communications specialist to develop a weekly newsletter, informingstakeholders of events & campus services, averaging a 36% open rate.- Executed change management principles in order to increase prioritization of data-centric marketing,and SEO efforts.- Directed B2C email/sms marketing & increased Spring 2021 customer base by 60% through career & financial aid focus.- Discovered & set in motion an initiative to lower marketing costs by $10,000-$20,000 by migratingemail operations to a new provider.- Collaborated with the project manager to analyze & streamline email processes, which improved emailworkflow by 40%. Show less

  • Marketing Operations Specialist

    Oct 2021 - Aug 2022

  • Enrollment Communications Coordinator

    Sept 2019 - Nov 2021
• 

  Niche

  Aug 2022 - now

  Associate Marketing Manager, Lifecycle Marketing

  - Lead multi-channel growth marketing campaigns for a new B2C product, driving over $165M in increased revenue for clients in the 2nd year of operation.- Develop & optimize marketing campaigns, routinely communicating with between 50k-500k users, accounting for 64+% of all down funnel actions performed.- Introduced in-app message campaigns, then optimized to increase average click-through rates (CTR) from 17% to 23% on web & an average CTR of 44% on the app, with downstream conversion rates up to 83%.- Analyzed lifecycle marketing impact on client leads, in net revenue, discovering nearly $900M in leads generated for clients since between August and October 2024.- Expanded alternative marketing channels in lifecycle marketing, elevating engagement rates from 3–10% via email to 29–40% through SMS, & 9-18% for push notifications.- Increased product offer traffic by 6.5x YoY (from 78K to 513K offer views) in October, & more than doubled lifecycle-driven traffic share, from 15% to 33% by converting old email messages to SMS campaigns.- Perform A/B tests to gather insights, increasing click-through rate by >100% by applying the learnings across multiple channels.- Established working relationships with various product teams to increase data and automation capabilities in Braze to create a more personalized marketing experience for users Show less