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Haley Hoffman, PhD

Haley Hoffman, PhD

Certified Nursing Assistant

Followers of Haley Hoffman, PhD629 followers
location of Haley Hoffman, PhDEden Prairie, Minnesota, United States

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  • Timeline

  • About me

    D2 Account Manager & Human Factors PhD Candidate

  • Education

    • University of South Dakota

      2020 - 2023
      Master of Arts - MA Human Factors

    • Iowa State University - College of Liberal Arts and Sciences

      2016 - 2018
      Biology, General

      Activities and Societies: Kappa Kappa Gamma- Greek Affairs Biology Club

    • University of South Dakota

      2018 - 2020
      Bachelor of Science - BS PSYCHOLOGY

  • Experience

    • Greenhills Retirement Community

      Sept 2017 - Jun 2018
      Certified Nursing Assistant

    • MidStep Services

      Jul 2018 - May 2021
      Certified Nursing Assistant

    • University of South Dakota

      Jan 2020 - now

      Doctoral research focus on the design and implementation of anti-counterfeiting indicators for over-the-counter medications. National Science Foundation (NSF) National Research Traineeship (NRT) graduate student awardee (1 of 6). Master's Thesis research pertaining to virtual environments and higher education. Facilitation of all research activities, including IRB submissions, materials creation and gathering, moderating research sessions, data collection, analyzation, and publication submissions. Show less

      • Graduate Researcher

        Aug 2020 - now

      • Graduate Instructor

        Aug 2020 - now

      • Virtual Reality Researcher

        Aug 2019 - now

      • Social Media Coordinator

        Jan 2020 - Jan 2021

    • D2 Worldwide

      May 2022 - now

      Account / Project Manager based at Best Buy headquarters in Minneapolis, MNMaintains detailed documentation and management of product development activities, including costumer-facing documentation and communicationWorking to provide transparency and visibility into project progress, particularly in collaboration between D2 and Best Buy teams. Utilized behavioral science expertise and conducted in-depth consumer research to inform and guide the development of products and services, resulting in a positive user experience for clients.Collaborated with cross-functional teams to ensure that products and services were tailored to the needs and preferences of the target audience. Consistently provided insights and recommendations that resulted in successful product launches and increased customer satisfaction.

      • Project Manager

        Jan 2024 - now

      • Human Factors Researcher

        May 2022 - now

    • QuidelOrtho

      May 2023 - Aug 2023
      Human Factors Engineer

      Planning, designing, and execution of formative usability studies of to validate the effectiveness of design risk mitigations through working with users onsite in Rochester, NY.Research activities including task analyses, root-cause-analyses, participant cognitive interviews, and process mapping to examine critical tasks, use errors, and medical harm.Collection and analyzation of data from usability studies to measure critical task use errors related to harms defined in product Risk Management Plans Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Haley Hoffman, PhD
      Heimstra Outstanding Student Award Heimstra Human Factors Laboratories Mar 2022
    • Awarded to Haley Hoffman, PhD
      Human Factors and Ergonomics in Health Care Mobile App Design Competition- Finalist Human Factors & Ergonomics Society Mar 2022
    • Awarded to Haley Hoffman, PhD
      National Science Foundation (NSF) National Research Trainee (NRT) Nation Science Foundation (NSF) Mar 2022 Conducting research towards the identification and detection of counterfeit chemicals/pharmaceutics. Research and examination of authentication indicators noticed by consumers (age 65+) on product packaging, to determine whether authentication indicators help the consumer trust the authenticity of a product.
    • Awarded to Haley Hoffman, PhD
      Norman Heimstra Memorial Scholarship The College of Arts and Sciences Aug 2021
    • Awarded to Haley Hoffman, PhD
      Graduate Research and Creative Scholarship Grant University of South Dakota Feb 2021 The Graduate School awards Graduate Research and Creative Scholarship Grants to assist with funding of a research or creative activity project to be conducted on an annual basis. Grants are awarded to degree-seeking graduate students who are selected through a competitive process conducted by the Graduate Council.